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Thursday, February 29, 2024

New Tiger and TaylorMade Brand in Works? Trademark Filings Offer Hint

  • New trademark filings hint at a new brand involving TaylorMade and Tiger Woods.
  • Woods uses the company’s golf clubs during competition.
Reinhold Matay-USA TODAY Sports

Tiger Woods promised that “another chapter” is coming in the wake of his split from Nike, after earning an estimated $500 million from the brand over the past 27 years. Now, clues appear to be emerging about what’s next for the 15-time major champion.

Recently uncovered trademark filings from TaylorMade Lifestyle Ventures LLC hint at a potential new brand involving Woods and the golf equipment manufacturer that already supplies most of his clubs. Applications with the United States Patent and Trademark Office show that TaylorMade is seeking to trademark the term “SUNDAY RED” and an image of a tiger. The applications seek to use the new marks on everything from clothes and sunglasses to golf bags and cell phone cases.

Woods, who notably wears red and black during the final rounds of golf tournaments, uses a Scotty Cameron putter but fills the rest of his bag with TaylorMade clubs. He plays a Bridgestone ball and has worn FootJoy shoes in recent years. Nike stopped making golf clubs and balls in 2016.

Been Here Before?

In 2009, Nike submitted a trademark application for “SUNDAY RED,” according to USPTO records. The trademark was never approved and the effort was abandoned in 2011.

Woods, of course, had his own apparel line with Nike Golf, most of which featured the iconic “TW” mark. Woods, not Nike, owns that “TW” branding, and could theoretically use it with another company, like TaylorMade.

More information could be publicly announced as soon as next month’s Genesis Invitational—the PGA Tour event in Los Angeles that is hosted by Woods.

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