• Loading stock data...
Thursday, August 21, 2025
Stephen A. Smith vs Clay Travis at Tuned In on September 16 in NYC. Don’t miss it. Buy tickets now!

New Philly Arena Will Redefine Home-Court Advantage, CEO Says

Far from just building a new arena, Harris Blitzer Sports & Entertainment and Comcast intend to build something the sports world has never seen. 

Oct 27, 2024; Philadelphia, Pennsylvania, USA; A general view of the Wells Fargo Center before game between Philadelphia Flyers and Montreal Canadiens.
Eric Hartline-Imagn Images

NEWARK — Any new stadium or arena project includes plenty of ambition, but Harris Blitzer Sports & Entertainment CEO Tad Brown says the forthcoming Philadelphia arena is being envisioned as “the greatest arena in the world.”

With no allowance for qualification or hyperbole, Brown said HBSE and arena partner Comcast intend to push well past recently opened and technologically advanced venues such as the Intuit Dome and Chase Center, each located in California. 

“We’re going to create an experience, an environment, a home-court and home-ice advantage that’s going to be unlike any other in sports,” Brown tells Front Office Sports. He was part of a soccer summit held Thursday at Prudential Center and organized by GK Digital Ventures and HBSE. “Now, everybody says that, but it’s our turn. This is something that’s incredibly important. It’s a legacy project to our ownership team, and we aren’t going to leave any stone unturned to find the best and most advanced technology and experience that we can provide—in every facet.”

Brown’s comments arrive as HBSE, the parent company of the NBA’s 76ers and NHL’s Devils, and Comcast are now in the midst of an arena design phase after striking a surprise deal in January to collaborate on a new venue in the South Philadelphia sports complex. That pact ended years of battling over two competing arena proposals. 

“We’ve been all over the world looking at the best arenas and the best stadiums you can imagine. We’re going to take the best ideas and create our own,” Brown says.

The forthcoming venue, targeted for a 2031 opening with a possibility to accelerate that by a year, will also house a forthcoming WNBA expansion team, in addition to the 76ers and the Comcast Spectacor–owned Flyers of the NHL. If that earlier arena opening is achieved, the women’s basketball franchise will be in a new venue right from its start.

“This is a perfect opportunity to push everything together. It’s a perfect time to open the new arena, and it’s a perfect time for the WNBA to come to Philly in the way they’re cycling in their expansion teams,” Brown says.

Downtown Matters

HBSE and Comcast, meanwhile, have purchased a series of downtown Philadelphia properties around where HBSE previously intended to build a new venue for the 76ers. Specific redevelopment plans for the Market East parcels have not been detailed publicly, as the two companies are still working with a variety of political and community stakeholders. Brown, however, said the forthcoming efforts in that area will be on a similarly expansive scale.

“We want to make sure we’re doing the right things to make the biggest impact, and they’re going to affect the most people who need it,” Brown says. “It’s very important to both us and to Comcast that we’re making the biggest impact we can in both [downtown and the sports complex].”

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Aug 5, 2025; Brooklyn, New York, USA; Dallas Wings guard Paige Bueckers (5) looks to drive past New York Liberty guard Natasha Cloud (9) in the third quarter at Barclays Center.

Man Arrested for Throwing Dildo At Liberty Game

After police released his photo, the man turned himself in.
Alex Rodriguez and Marc Lore

Timberwolves Lay Off Dozens After A-Rod, Lore Take Over

Rodriguez and Lore took over the Wolves and Lynx in June.

Featured Today

Sep 8, 2024; East Rutherford, New Jersey, USA; New York Giants running back Eric Gray (20) returns a kickoff against the Minnesota Vikings during the first half at MetLife Stadium.

‘Fauxbacks’ Throw Back to a Retro Uniform That Never Existed

Many throwback jerseys are brand-new designs or “Franken-Unis.”
August 17, 2025

‘Labubu Gang’: The Creepy-Cute Dolls Sweeping Pro Sports

The creepy-cute doll is the hottest collectible—and fashion statement.
Middle Tennessee wide receiver Cam'ron Lacy (86) catches a pass and carries the ball during the season final home football game against New Mexico State on Saturday, Nov. 23, 2024.
August 15, 2025

How Middle Tennessee State Added $668,000 to Its NIL Budget

The Blue Raiders are creating a new blueprint for cutting costs.
Bridgewater American 12U Little League player Micah Poulter holds a District 7 pin during a send-off rally to the New England regional tournament in Bristol, Connecticut, from Legion Field on Friday, August 2, 2024.
August 14, 2025

Inside the Little League World Series Pin Trade

The rare little collectibles fuel a frenzy in Williamsport each summer.
Dec 10, 2024; Salt Lake City, Utah, USA; A general view of the Delta Center before the game between the Utah Hockey Club and the Minnesota Wild.

Utah’s Sports Boom Expands Into Music, Emulating Atlanta

The Jazz and Mammoth owner strikes a major deal with Live Nation.
Sofi Stadium
August 14, 2025

Los Angeles Olympics Will be First to Sell Venue Naming Rights

The decision breaks with a longstanding Olympic policy.
August 18, 2025

Browns $2.4B Stadium Plan Runs Into Airspace Turbulence

The team’s proposed stadium is deemed a threat to nearby airport operations.
Sponsored

Building A Pro League From Scratch

Front Office Sports and Gainbridge® spotlight what it takes to build a professional women’s soccer league.
Nov 30, 2017; Arlington, TX, USA; General overall view of the Dallas Cowboys logo at midfield during an NFL football game between the Washington Redskins and the Cowboys at AT&T Stadium.
August 14, 2025

Arlington Pays Off Its Cowboys Stadium Debt 10 Years Early

Another major NFL venue retires its public debt far ahead of schedule.
Fans watch as players make it into the 18th hole during round three of the Waste Management Phoenix Open at TPC in Scottsdale on Feb. 8, 2025. Arizona Republic
August 13, 2025

Country Club Initiation Fees Soar With Golf’s Popularity

In many areas, would-be members are joining decade-long wait lists.
July 30, 2025

Browns Push Forward on $2.4B Stadium Despite Political Obstacles

The NFL team plans a stadium groundbreaking, despite funding and legal issues.
Jan 26, 2025; Philadelphia, PA, USA; Washington Commanders quarterback Jayden Daniels (5) passes the ball against the Philadelphia Eagles during the second half in the NFC Championship game at Lincoln Financial Field.
July 29, 2025

$3.8B Commanders Stadium On Track for D.C. Approval

D.C. continues two days of public hearings on a proposed Commanders stadium.