• Loading stock data...
Thursday, October 2, 2025

New Philly Arena Will Redefine Home-Court Advantage, CEO Says

Far from just building a new arena, Harris Blitzer Sports & Entertainment and Comcast intend to build something the sports world has never seen. 

Oct 27, 2024; Philadelphia, Pennsylvania, USA; A general view of the Wells Fargo Center before game between Philadelphia Flyers and Montreal Canadiens.
Eric Hartline-Imagn Images

NEWARK — Any new stadium or arena project includes plenty of ambition, but Harris Blitzer Sports & Entertainment CEO Tad Brown says the forthcoming Philadelphia arena is being envisioned as “the greatest arena in the world.”

With no allowance for qualification or hyperbole, Brown said HBSE and arena partner Comcast intend to push well past recently opened and technologically advanced venues such as the Intuit Dome and Chase Center, each located in California. 

“We’re going to create an experience, an environment, a home-court and home-ice advantage that’s going to be unlike any other in sports,” Brown tells Front Office Sports. He was part of a soccer summit held Thursday at Prudential Center and organized by GK Digital Ventures and HBSE. “Now, everybody says that, but it’s our turn. This is something that’s incredibly important. It’s a legacy project to our ownership team, and we aren’t going to leave any stone unturned to find the best and most advanced technology and experience that we can provide—in every facet.”

Brown’s comments arrive as HBSE, the parent company of the NBA’s 76ers and NHL’s Devils, and Comcast are now in the midst of an arena design phase after striking a surprise deal in January to collaborate on a new venue in the South Philadelphia sports complex. That pact ended years of battling over two competing arena proposals. 

“We’ve been all over the world looking at the best arenas and the best stadiums you can imagine. We’re going to take the best ideas and create our own,” Brown says.

The forthcoming venue, targeted for a 2031 opening with a possibility to accelerate that by a year, will also house a forthcoming WNBA expansion team, in addition to the 76ers and the Comcast Spectacor–owned Flyers of the NHL. If that earlier arena opening is achieved, the women’s basketball franchise will be in a new venue right from its start.

“This is a perfect opportunity to push everything together. It’s a perfect time to open the new arena, and it’s a perfect time for the WNBA to come to Philly in the way they’re cycling in their expansion teams,” Brown says.

Downtown Matters

HBSE and Comcast, meanwhile, have purchased a series of downtown Philadelphia properties around where HBSE previously intended to build a new venue for the 76ers. Specific redevelopment plans for the Market East parcels have not been detailed publicly, as the two companies are still working with a variety of political and community stakeholders. Brown, however, said the forthcoming efforts in that area will be on a similarly expansive scale.

“We want to make sure we’re doing the right things to make the biggest impact, and they’re going to affect the most people who need it,” Brown says. “It’s very important to both us and to Comcast that we’re making the biggest impact we can in both [downtown and the sports complex].”

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Caitlin Clark
exclusive

Caitlin Clark Will Not Join Second Season of Unrivaled

The Fever star struggled with several injuries in her second WNBA season.
Caitlin Clark

Caitlin Clark Backs Napheesa Collier in Fight With WNBA

Clark had her exit interview on Thursday after an injury-riddled season. 

ESPN’s Ben McDonald Stays on Padres-Cubs Call Despite NHL Flap

ESPN sticks with McDonald after his viral hockey “zero chance” jab.
Cathy Engelbert

WNBA Stars Ripped the Commissioner. Where Does the League Go From Here?

Engelbert is set to address the media at the Finals on Friday.

Featured Today

Kōloa Rum Company Rum Rusher

Panthers Bubbly, Jets Wine, Manning Whiskey: The Sports Booze Boom

A sommelier dives into the sports booze trend—and tries Jets wine.
Nov 17, 2024; Pittsburgh, Pennsylvania, USA; Pittsburgh Steelers fans wave Terrible Towels against the Baltimore Ravens during the fourth quarter at Acrisure Stadium
September 26, 2025

Steelers’ Irish Roots Are Deeper Than NFL Dublin Game

The Steelers have history and the foundation for a future in Ireland.
FARMINGDALE, NY - SEPTEMBER 23: Rory McIlroy of Team Europe hits out of the rough on the first hole during the 2025 Ryder Cup at Bethpage State Park on Tuesday, September 23, 2025 in Farmingdale, New York.
September 25, 2025

Ryder Cup in New York: Record-Setting Hopes and Fan Concerns

Organizers anticipate record attendance and revenue, but worry remains about fan behavior.
FARMINGDALE, NY - SEPTEMBER 22: Cameron Young of Team USA hits his tee shot on the third hole during the 2025 Ryder Cup Practice Round at Bethpage State Park on Monday, September 22, 2025 in Farmingdale, New York.
September 23, 2025

U.S. Ryder Cup Players Will Be Paid. Not Everyone Is Pleased

Americans are receiving a $200,000 stipend, and not everyone is pleased.
Chicago Bears stadium rendering

Bears Want $855M in Public Money for Suburban Stadium

The NFL team details an updated ask for public money.
Sep 28, 2025; East Rutherford, New Jersey, USA; Los Angeles Chargers cornerback Cam Hart (20) breaks up a pass intended for New York Giants wide receiver Malik Nabers (1) during the second quarter at MetLife Stadium. Nabers was carted off the field with an injury after the play.
September 29, 2025

Malik Nabers’s Torn ACL Rekindles NFL’s Grass vs. Turf Debate

The Giants star tore his ACL on MetLife Stadium’s artificial surface.
September 29, 2025

A’s Unveil Sacramento Jerseys As Vegas Development Advances

The club unveils an alternate “Sacramento” jersey as Las Vegas plans advance.
Sponsored

How Soccer Star Jozy Altidore Became a Buffalo Bills Owner

Jozy Altidore discusses building a business legacy off the field.
September 25, 2025

NYCFC’s New $780M Queens Stadium Comes With Jab at Red Bulls

The MLS club progresses on developing its new stadium in Queens, N.Y.
Sep 23, 2025; Bethpage, New York, USA; A view of the Black Course sign during a practice round of the Ryder Cup golf tournament at Bethpage Black.
September 23, 2025

Ryder Cup Has Led to $30K Rent Windfall for Some Long Islanders

Short-term rental revenue in the area will surpass $2 million.
September 23, 2025

Rays Expected Back at Tropicana Field in ’26 As Repairs Progress

Restoration remains on track at the hurricane-damaged ballpark.
September 19, 2025

Browns Airport-Adjacent Stadium Plan Cleared for Takeoff

The NFL team resolves issues in its airport-adjacent stadium plan.