• Loading stock data...
Thursday, March 28, 2024
2024 Best Venues nominations are open now through April 8! Submit Now

NeuLion College’s New Tool Makes Social Marketing Easier

NeuLion College - Social Media - College Athletics

Many of the most recognizable brands in college sports distribute their communications through NeuLion College’s publishing tools. Customers use the Titan content management system to post to the team website, mobile app, and/or email lists.

Now, with SocialDirect, NeuLion College users can also post to team social media accounts right from within Titan.

NeuLion College’s Director of Product Innovation Mark Hodgkin believes that people already familiar with using Titan will pick up SocialDirect fairly quickly and easily.

“SocialDirect is embedded completely into the Titan content management system, which is what we use to control all our digital offerings, mobile apps, and ticketing/donor platforms,” Hodgkin said. “So, it’s kind of baked right in there as a standalone tool, but also embedded into a bunch of the most common workflows.

[mc4wp_form id=”8260″]

“If you’re creating an article or uploading a video or photo and you want to share it right away, hit save, and it takes you right into the SocialDirect flow using the link that the system creates — putting it right there for Bitly to shorten. You can also put a photo in there, sending it natively to the social platforms, while the program takes the headline and gives the photo a suggested caption.”

While social media has not traditionally been the biggest component of NeuLion’s products in the past, this seems like the logical next step for its CMS, as Hodgkin can attest to.

“It’s not our overall core-business focus of being a social aggregator,” he said. “We just tried to make Titan as robust a content distribution tool as possible. So, instead of having 40 different tabs open on your browser, digital managers and SIDs are now able to do it in one place.”

To say the least, this tool can save an athletic communications office precious time in getting all content to the proper channels very quickly.

SEE MORE: Overtime Is a Sports Network for the Next Generation 

“There’s less of the copy-and-pasting and uploading photos,” said Hodgkin. “The photos you’re going to use are already in the system. Once they’re in the system, you could use them for articles, ad spaces, or post to SocialDirect.”

One of the big differences between SocialDirect and other similar tools out there is that there is no limit on the amount of Twitter or Facebook pages that can be associated with an account. As athletic departments often have many different handles or pages for the different sports or staff members, this makes getting content where it needs to be even easier. Those accounts will still operate on a permissions basis, though, so anyone who does not have the login credentials for a specific account will not be able to publish.

Users can also submit posts in an approval queue, allowing for a scenario where, say, a student worker can create a post to be distributed on Twitter and Facebook, submit it as a draft, and an SID can review it and publish later.

https://www.instagram.com/p/BpU2xUvAIaY/

SocialDirect also has Bitly integration, enabling the posting of custom URLs — if the school has one — very easy. The feature also works on NeuLion’s mobile app, making publishing on-the-go much easier.

Simply put, like much of what NeuLion College has launched, this is yet another product perfectly tailored for college sports communicators.

“We’ve added several people to our team recently who are either former SIDs or directors of marketing at colleges around the country,” Hodgkin said. “So, we wanted to have people on our team who have been in the seats of these schools and can relate to what they deal with beyond just a normal technology.”

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

March 22, 2024, Brooklyn, NY, USA; Northwestern Wildcats guard Brooks Barnhizer (13) and Northwestern Wildcats guard Boo Buie (0) react in overtime against the Florida Atlantic Owls in the first round of the 2024 NCAA Tournament at the Barclays Center.

‘An Expensive Game’: March Madness and NIL Collectives Are Intertwined

At schools nationwide, collectives are fueling NCAA tournament runs and vice versa.
Iowa’s Caitlin Clark (22) waits to be announced in the starting lineup against West Virginia in a NCAA Tournament round of 32 game Monday, March 25, 2024 at Carver-Hawkeye Arena in Iowa City, Iowa.

The Women’s Trading Card Market Is Overlooked. Can Caitlin Clark Change That?

Traditionally, women’s sports cards have been a marginal part of collectibles.
The Sports Illustrated cover signed by Derek Jeter and Alex Rodriguez, February 27, 2019, at Don & Charlie's, 7501 E. Camelback Road, Scottsdale. Don Charlie S

Everything You Need to Know About the Ongoing ‘Sports Illustrated’ Saga

Understanding the strange state of affairs for the nearly 70-year-old publication.

The Good, the Bad, and the Ugly: Inside the Big East’s Bizarre Online Subculture

Peeling back the curtain on the ‘phenomenally weird’ Big East online ecosystem.
podcast thumbnail mobile
Front Office Sports Today

MLB Opens Season With MLBPA, Ohtani, and Ownership Dramas

0:00
0:00

Featured Today

Mar 21, 2024; Brooklyn, NY, USA; Stetson Hatters guard Stephan Swenson (30) reacts during team practice at Barclays Center.

First-Time NCAA Men’s Tourney Bids Could Be on the Verge of Extinction

Power and success are consolidating around the richest teams in college sports.
March 17, 2024

‘Everybody Was Under Suspicion’: The Day Selection Sunday Was Scooped

In 2016, the ‘Selection Show’ backfired when the bracket was leaked anonymously.
Sep 3, 2023; Seattle, Washington, USA; Orlando Pride forward Ally Watt (11) and Orlando Pride forward Julie Doyle (20) enter the stadium before the game against OL Reign at Lumen Field.
March 16, 2024

So Long, White Shorts: Here’s Why the NWSL’s Uniform Pivot Matters

There’s finally a growing trend to adapt women’s sports to women’s bodies.
exclusive
March 11, 2024

WWE Prez Nick Khan, COO Brad Blum Revealed As Key Figures in Vince McMahon Sex-Trafficking Suit

The two men are described in the suit as facilitating and covering up exploitation.

Careers

Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Live Nation
Multiple - USA Careers
Adidas
Multiple - USA Careers
Spotify
Multiple - USA Careers

WWE Borrows From UFC, Puts On-Mat Advertising in the Ring

The wrestling outfit is learning from its MMA counterpart’s playbook under the TKO Group.
September 16, 2022

NBA Legend Scottie Pippen Latest Celebrity To Endorse LIV Golf

The former Chicago Bull is part of LIV’s celebrity marketing campaign.
Drew Brees smiling while wearing hat
December 2, 2022

Drew Brees, PointsBet Pull Off Elaborate Lightning Publicity Stunt

The video racked up over 2 million views in about 12 hours.
Sponsored

How Daily Fantasy Sports Solved NBA Fantasy

The remarkable growth of the #1 Discord sports server in the world.
al michaels and kirk hergstreit
September 15, 2022

Amazon’s Advertising Blitz Ahead Of First ‘Thursday Night Football’

‘Thursday Night Football’ has launched massive marketing takeover ahead of Chiefs-Chargers.
June 21, 2022

NBA Finals Broke Records on Social Media

The NBA closed out the season with a bang on social media, eclipsing 2 billion video plays for a 19% increase over last year.
June 21, 2022

Gallo Winery Could Be New Player For Super Bowl Spots

Anheuser-Busch is giving up Super Bowl alcohol exclusivity for first in decades. NFL sponsor E. & J. Gallo Winery might step up with own commercials in the Big Game.
June 13, 2022

NBA’s Latest Floating Court Hits London’s River Thames

Hennessy continued their global initiative with the NBA by creating a floating court in the River Thames.