• Loading stock data...
Friday, August 8, 2025
Tuned In returns to NYC on September 16. Hear from the biggest names in sports media. Click here to get your spot

Netflix Raises Its Sports Profile With Docuseries On Dallas Cowboys Owner

  • Forthcoming Jerry Jones project is latest high-profile sports event from prominent streamer
  • Effort already drawing comparisons to “The Last Dance”
Kirby Lee-USA TODAY Sports

One of the NFL’s most powerful and prominent team owners is getting the Netflix star treatment, and boosting the streamer’s sports ambitions in the process.

Netflix is reportedly paying $50 million for the rights to produce a 10-part documentary series on Dallas Cowboys owner Jerry Jones. In beating out rival entities such as ESPN and Amazon, Netflix will gain another prominent piece of sports content, which has already drawn comparisons to highly regarded series such as the Michael Jordan-focused “The Last Dance.”

The Jones project won’t advance Netflix’s extremely limited efforts to date in live sports. But with 232.5 million subscribers as of the end of the first quarter and existing hits such as “Drive to Survive” and “Full Swing,” Netflix still holds sizable sway over the entire business of streaming.

The $50 million price tag for the Jones project remains a mere fraction of the cost of any top-tier live sports rights, and would remain within the strategy of Netflix co-CEO Ted Sarandos, who told an investor conference late last year, “we’re not anti-sports, we’re pro-profit.”

The Jones-Netflix project is also slated to be a key early effort between the NFL and Skydance Media, which late last year struck a broad-based content deal. The documentary is expected to focus heavily on the Cowboys’ three Super Bowl titles under Jones in the 1990s and feature interviews with former stars Troy Aikman, Emmitt Smith, and Michael Irvin.

Though the Cowboys haven’t reached the NFC title game since the 1995 season, the team is still the NFL’s most valuable franchise.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Etienne

A ‘College Football RedZone’ Is an ESPN Gold Mine—in Theory

The network would have to strike new deals with its rivals.

Smelling Salts Not Banned in the NFL, but Teams Can’t Hand Them..

Teams are banned from supplying smelling salts to their players.

More RedZones? 10 Burning Questions With ESPN’s Pitaro and NFL’s Schroeder

The execs behind the landmark ESPN-NFL deal sat down with FOS.

After Draft-Day Snub and Drama, Sanders to Start Preseason Opener

Multiple injuries mean Sanders gets the nod for the opening preseason game.

Featured Today

Inked Under Anesthesia: Athletes Getting $50,000 Tattoos

High-end studios, elite artist teams, and hours under anesthesia.
Coco Gauff at New York Liberty
August 2, 2025

How the New York Liberty Became the Hottest Ticket in Town

Once banished to the burbs, the Libs are now Brooklyn’s marquee attraction.
Las Vegas sign
July 29, 2025

College Sports Embracing Vegas After Years of Cold Shoulder

The Big Ten became the latest newcomer to Sin City.
2000, Jupiter, FL, USA; FILE PHOTO; Montreal Expos pitcher Hideki Irabu in action on the mound against the New York Mets at Roger Dean Stadium during Spring Training
July 28, 2025

Dead Sports Franchises Are Alive and Well on Twitter

The Expos, Sonics, and Whalers have active social media accounts.
NFL Network host Kimmi Chex gives Indianapolis Colts running back Jonathan Taylor a draft do-over during the second round of the 2025 NFL Draft on Friday, April 25, 2025, at Lambeau Field in Green Bay, Wisconsin. Taylor was drafted in 2020 when the draft was held virtually due to COVID.

ESPN Reaches NFL Draft Rights Extension Following Mega-Deal

The network will continue to broadcast the draft through 2030, say sources.
August 4, 2025

NFL’s Hall of Fame Game Draws 6.9M TV Viewers, Highest Since 2021

The Lions and Chargers played this year’s game in Canton, Ohio.
Apr 2, 2023; Inglewood, CA, USA; Roman Reigns during Wrestlemania Night 2 at SoFi Stadium. Mandatory Credit:
August 6, 2025

ESPN Strikes $1.6 Billion Streaming Deal With WWE

WWE’s premium live events are migrating from NBC’s Peacock in 2026.
Sponsored

Hottest Matchups Following NFL Schedule Release

The NFL released the 2025 regular-season schedule, and anticipation is already building in the ticket marketplace with four months to go.
Jul 15, 2025; Boston, Massachusetts, USA; Indiana Fever guard Caitlin Clark (22) reacts to the crowd as they take on the Connecticut Sun in the first quarter at TD Garden.
July 30, 2025

WNBA Viewership Up Across All Networks Compared to 2024

Non-Fever games are up 37% compared to the full 2024 season.
NASCAR Cup Series driver Bubba Wallace (23) celebrates winning Sunday, July 27, 2025, the Brickyard 400 at Indianapolis Motor Speedway.
July 30, 2025

Amazon, TNT Post Near-Identical NASCAR Ratings in Debut Season

The cable channel is a new media-rights partner this season.
Jul 27, 2025; Chicago, Illinois, USA; Chicago Sky guard Kia Nurse (11) drives to the basket against Indiana Fever guard Sophie Cunningham (8) during the second half at United Center.
July 29, 2025

Fever-Sky Draws 1.5M Viewers Despite Clark, Reese Absences

Clark and Reese both missed the game due to injury.
July 29, 2025

WBD Restructuring Shows What’s Old Is New Again

WBD will become Warner Bros. and Discovery Global as two separate entities.