• Loading stock data...
Friday, October 31, 2025
Want a chance to win $250 and free FOS gear? Take our quick reader survey. Take the survey here

Netflix Raises Its Sports Profile With Docuseries On Dallas Cowboys Owner

  • Forthcoming Jerry Jones project is latest high-profile sports event from prominent streamer
  • Effort already drawing comparisons to “The Last Dance”
Kirby Lee-USA TODAY Sports

One of the NFL’s most powerful and prominent team owners is getting the Netflix star treatment, and boosting the streamer’s sports ambitions in the process.

Netflix is reportedly paying $50 million for the rights to produce a 10-part documentary series on Dallas Cowboys owner Jerry Jones. In beating out rival entities such as ESPN and Amazon, Netflix will gain another prominent piece of sports content, which has already drawn comparisons to highly regarded series such as the Michael Jordan-focused “The Last Dance.”

The Jones project won’t advance Netflix’s extremely limited efforts to date in live sports. But with 232.5 million subscribers as of the end of the first quarter and existing hits such as “Drive to Survive” and “Full Swing,” Netflix still holds sizable sway over the entire business of streaming.

The $50 million price tag for the Jones project remains a mere fraction of the cost of any top-tier live sports rights, and would remain within the strategy of Netflix co-CEO Ted Sarandos, who told an investor conference late last year, “we’re not anti-sports, we’re pro-profit.”

The Jones-Netflix project is also slated to be a key early effort between the NFL and Skydance Media, which late last year struck a broad-based content deal. The documentary is expected to focus heavily on the Cowboys’ three Super Bowl titles under Jones in the 1990s and feature interviews with former stars Troy Aikman, Emmitt Smith, and Michael Irvin.

Though the Cowboys haven’t reached the NFC title game since the 1995 season, the team is still the NFL’s most valuable franchise.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Dec 10, 2023; Kansas City, Missouri, USA; Buffalo Bills quarterback Josh Allen (17) talks with Kansas City Chiefs quarterback Patrick Mahomes (15) after a game at GEHA Field at Arrowhead Stadium.

CBS Bets Big on Chiefs-Bills Rivalry As AFC Landscape Changes

Big viewership likely awaits the revival of the NFL rivalry.

NBC Sports Parent Says No Rush to Make WBD Deal: ‘Bar Is..

The company says it doesn’t need to merge with another media entity.
John Madden

How John Madden Became ‘America’s Nutty Football Professor’

“Once paired with Summerall, Madden found his true path.”

Like NFL, NBA Is Doubling Down on Cosm’s ‘Mini-Sphere’ Venues

League games will continue to be shown at the immersive venues.

Featured Today

September 21, 2025; Santa Clara, California, USA; NFL commissioner Roger Goodell before the game between the San Francisco 49ers and the Arizona Cardinals at Levi's Stadium

NFL Fall Meeting: 7 Big Topics Among Team Owners 

Media, facilities, and labor highlight some of the key areas of concern.
Ohio State Buckeyes running back Isaiah West (32) runs the ball in the second half at Camp Randall Stadium on Saturday, Oct. 18, 2025 in Madison, Wisconsin
October 25, 2025

NIL Has Birthed a Third-Party Cottage Industry—and It’s a Mess

There’s no limit to how much players can make from NIL deals.
Christie's
October 21, 2025

Lou Gehrig’s $4M Jersey and the Exploding Sports Memorabilia Market

An ultra-rare sports collection is about to hit the auction block.
@chef__tezz/Instagram
October 19, 2025

Inside the NFL’s Private Chef Network

Private chefs are the unsung architects of player performance.
YouTube/ Multiple streaming services appear on a Roku TV.

YouTube in Another Carriage Dispute, This Time With Disney

ESPN and ABC could be dropped from the No. 4 U.S. pay-TV distributor.
May 17, 2025; Bronx, New York, USA; New York Yankees left fielder Jasson Dominguez (24) shakes hands with New York Mets right fielder Juan Soto (22) after the top of the fifth inning at Yankee Stadium.
October 23, 2025

Mets, Yankees, and the Nielsen Debate That Won’t Go Away

Weeks after the end of the MLB regular season, viewership issues remain.
Oct 21, 2025; Oklahoma City, Oklahoma, USA; Oklahoma City Thunder guard Shai Gilgeous-Alexander (2) keeps the ball away from Houston Rockets forward Kevin Durant (7) during the second half at Paycom Center
October 23, 2025

NBA’s NBC Return Draws 5.9M Viewers, Best Opener Since 2010

Thunder vs. Rockets peaked at 7.1 million viewers.
Sponsored

How HOKA is Reimagining the NIL Relationship

TNT Sports is going all-in on college athletics—bringing fans closer and giving brands a powerful new way to connect.
Brian Windhorst
October 23, 2025

Brian Windhorst Details Emergency Landing on Omaha–L.A. Flight

The pilots and flight attendants had a communication issue.
October 22, 2025

YouTube Stars Help Bring Back Golf Channel’s ‘Big Break’

The show will return in 2026 after an 11-year hiatus.
Candace Parker
October 22, 2025

Candace Parker Wants NFL-Style Coverage From NBA Media

Amazon will stream its first NBA doubleheader Friday.
Netflix
October 21, 2025

Netflix Staying on the Sidelines As TNT Sports Parent Seeks Buyer

The streaming giant shows little interest in acquisition possibilities.