• Loading stock data...
Wednesday, July 2, 2025

Netflix Opens the Door to Live Sports

  • Netflix has shunned live sports throughout its history, but could potentially bid on U.S. Formula One rights when they expire next year.
  • Its ‘Drive to Survive’ docuseries has been a massive success.
Netflix/Design: Alex Brooks

When it comes to sports, Netflix has been steadfast in producing documentaries, but not live content or prerecorded games. 

However, CEO Reed Hastings could make an exception for a single property: Formula 1.

“A few years ago, the rights to Formula 1 were sold. At that time, we were not among the bidders — today we would think about it,” Hastings told Der Spiegel.

Netflix docuseries “Drive to Survive” has been largely credited for F1’s 39% growth in viewership from 2019 to 2021. The show is currently filming its fourth season.

  • ESPN holds U.S. broadcasting rights to F1 through 2022. F1 will race in Austin in October and add a stop in Miami in 2022. ESPN hopes to re-up on a long-term deal.
  • Sky Sports struck a deal to air F1 in the U.K. from 2019 to 2024 for $1.37 billion. Canal+ holds rights in France through 2024.
  • F1 has discussed a broadcasting deal with Amazon.

To stream any other live sport, Hastings says Netflix would require a level of exclusivity that leagues don’t generally offer.

“We don’t own the Bundesliga, they can make deals with whoever they want,” he explained. “But that kind of control would be a prerequisite for us to be able to offer our customers a safe deal.”

The popularity of “Drive to Survive” and Michael Jordan documentary “The Last Dance” has spurred numerous other sports docuseries, including upcoming Netflix-produced series on NASCAR driver Bubba Wallace and the PGA Tour, and a recently released film about former F1 champ Michael Schumacher.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

exclusive

ESPN, Fox Reluctant to Share Talent With Netflix for Christmas NFL Games

ESPN talents who worked last year’s games include Laura Rutledge and Mina Kimes.

The Battle Over Wimbledon’s Ambitious Expansion Plan

A classic NIMBY standoff on one of the most hallowed grounds in sports.
Seattle Rough & Tumble

Women’s Sports Bars Are on the Rise. Survival Isn’t Guaranteed

Some women’s sports bars are cashing in. Others are clawing for funding.

Shitposters Have Taken the Reins of Pro Sports’ Official Voices

Meet the social media pros turning sports teams into internet trolls.

Featured Today

Jun 17, 2025; Sunrise, Florida, USA; Florida Panthers center Sam Reinhart (13) hoists the Stanley Cup after winning game six of the 2025 Stanley Cup Final against the Edmonton Oilers at Amerant Bank Arena

Stanley Cup’s International Summer Tour: Rules, Repairs, and Raucousness

No pro trophy tour compares to the NHL’s three-month global victory lap.
Mar 15, 2025; Fort Worth, TX, USA; UAB Blazers forward Yaxel Lendeborg (3) dribbles the ball upcourt against the North Texas Mean Green during the first half at Dickies Arena
June 22, 2025

NIL Is Shrinking the Pool of NBA Draft Entrants

Agents are now advising many players to stay in school.
Apr 24, 2025; Green Bay, WI, USA; Penn State Nittany Lions defensive end Abdul Carter on the red carpet before the 2025 NFL Draft at Lambeau Field
June 21, 2025

‘More Is More’: The Elite Luxury Jewelers Decking Out Athletes

Meet the elite group of luxury designers crafting the biggest statement pieces.
Dec 5, 2024; Miami, FL, USA; FIFA president Gianni Infantino presents the FIFA Club World Cup trophy during the Club Word Cup draw at Telemundo Studios.
June 15, 2025

Revamped Club World Cup Is FIFA’s Billion-Dollar Gamble

The revamped soccer event debuts amid controversy.

Paramount Settles Trump Suit Ahead of NFL Season, Skydance Merger

The deal likely allows the much larger Skydance merger deal to proceed.
June 24, 2025

Fever vs. Aces Draws 5th-Largest TV Audience of 2025 WNBA Season

ESPN will carry seven more Indiana Fever games this year.
Leo Messi
June 27, 2025

TNT, Club World Cup Ride Messi to Surprisingly Solid Debut Ratings

TNT Sports carries about a third of matches in the U.S.
Sponsored

Hottest Matchups Following NFL Schedule Release

The NFL released the 2025 regular-season schedule, and anticipation is already building in the ticket marketplace with four months to go.
June 23, 2025

NBA Finals Game 7 Is Most-Watched Since 2019, but Series Drops 9%

Game 7 drew 16.35 million viewers, the most-watched NBA game since 2019.
June 19, 2025

Pacers Force Game 7, Could Spark Big Ratings Boost for NBA Finals

Game 7 could boost NBA Finals ratings after a slow start this year.
June 17, 2025

Stanley Cup Final Delivers Drama but Struggles for Eyeballs in U.S.

U.S. viewership fell while Canadian audiences for the event rose slightly.
June 17, 2025

Streaming Tops Linear for First Time, Sports Still Key to TV’s Resilience

Streaming hits another critical milestone in an accelerating media transition.