• Loading stock data...
Monday, February 2, 2026

Netflix CEO Calls Live Sports a ‘Loss Leader’

  • Netflix co-CEO Ted Sarandos explained why the company still holds no live sports rights.
  • He remained open to the right opportunity, should it drive profits.
Netflix logo on top of building
Netflix

Netflix co-CEO Ted Sarandos revealed why the world’s biggest streaming service doesn’t offer live sports.

“We’ve not seen a profit path to renting big sports,” Sarandos said on Tuesday at the UBS Global TMT Conference in New York City. 

While noting that Netflix isn’t completely closing the door on a favorable opportunity, Sarandos characterized live sports as “dramatically expensive” and essentially a “loss leader.”

  • The company scored $7.9 billion in third-quarter revenue and $1.4 billion in net income.
  • While Netflix has been profitable every quarter this year, other major streaming networks — such as Disney’s bundle of Disney+, ESPN+, and Hulu — have yet to turn a profit. 
  • Netflix had 223 million subscribers as of October.

“We’re not anti-sports,” said Sarandos. “We’re just pro-profit.”

Netflix

Netflix Interested in Purchasing Pro Sports Leagues, Rights

Netflix was reportedly in talks to buy the World Surf League.
November 8, 2022

Window Shopping

Sarandos’ comments cut against previous reporting that Netflix had looked to acquire rights to tennis tours as well as purchasing the World Surf League. It also looked into nabbing Formula 1 rights before ESPN signed a three-year contract for $75 million to $90 million annually.

Netflix confirmed in May that it will renew its hit F1 series “Drive to Survive” for a fifth and sixth season. The streamer is also working with “Drive to Survive” producer Box to Box on a series covering top tennis players and the Grand Slam events.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

University of Southern California

College Athletic Departments Are Wooing Recruits With Content Studios

Schools are creating content studios to win recruits and donor dollars.
Dec 25, 2025; Denver, Colorado, USA; Denver Nuggets forward Spencer Jones (21) reacts against the Minnesota Timberwolves during the second half at Ball Arena

Spencer Jones Is Having a Moment in the NBA—and on LinkedIn

The Nuggets forward and Stanford grad is a prolific poster and investor.
[US, Mexico & Canada customers only] Jan 25, 2026; Taipei, TAIWAN; Alex Honnold free solo climbs Taipei 101.

Netflix Continues Live TV Push As Skyscraper Climb Draws 6.2M

The stream of the free climb expanded the company’s live events presence.
Tim Jenkins

How One NFL Pass Turned Into a Career on YouTube

Tim Jenkins missed the NFL. He took his football IQ to YouTube.

Featured Today

Sports Goes All In on Non-Alcoholic Drinks Boom

Athletes, teams, and leagues are pouring money into the NA beverage category.
Tulsa Portal House
January 16, 2026

Inside the Tulsa Portal House: ‘This Will Translate to Wins’

The Golden Hurricane set up an over-the-top battle station for football recruiting.
Black Rabbit
January 10, 2026

The Netflix Star Who Makes Sure NBA Players Have Clean Towels

How a Nets staffer landed a breakout role on “Black Rabbit.”
January 9, 2026

NHL Ditched Its Dress Code. Hockey’s Fashion Era Arrived Quickly

With no dress code, impeccably dressed players are seeing big-money deals.
February 2, 2026

TGL Has Golf’s Most Unlikely Broadcast Team

TV broadcasts for TGL are unlike anything else in golf.
Oct 6, 2025; Jacksonville, Florida, USA; ESPN broadcasters Scott Van Pelt, Ryan Clark, Jason Kelce and Marcus Spears before the game between the Kansas City Chiefs and the Jacksonville Jaguars at EverBank Stadium.
February 2, 2026

Disney Says YouTube Carriage Fight Cost $110M Last Quarter

The newly closed deal with the NFL has an estimated $3 billion value.
Sponsored

From Kobe Bryant to Tom Brady: Mike Repole’s Billion-Dollar Playbook

Mike Repole shares an inside look into building brands & working with star athletes.
February 1, 2026

NFL, ESPN Finalize Landmark Deal After Federal Approval

The large-scale deal will have many far-reaching effects.
January 30, 2026

Comcast Leaning on Sports to Stop Subscriber Bleeding

The NBC Sports parent is ramping up Super Bowl and Olympic coverage. 
Votto, Kershaw
exclusive
January 29, 2026

NBC Lands Votto to Complete MLB Talent Triple Play

NBC is taking over “Sunday Night Baseball” from ESPN.
Rory McIlroy hits the ball during the Golf Channel Games at Trump National Golf Club on December 17, 2025, in Jupiter, Florida.
January 29, 2026

WTGL? More Influencers? Inside Golf Channel’s Future Without NBC

The network is officially split from the NBC Sports family.