Sunday, August 23, 2026

Netflix CEO Calls Live Sports a ‘Loss Leader’

  • Netflix co-CEO Ted Sarandos explained why the company still holds no live sports rights.
  • He remained open to the right opportunity, should it drive profits.
Netflix logo on top of building
Netflix

Netflix co-CEO Ted Sarandos revealed why the world’s biggest streaming service doesn’t offer live sports.

“We’ve not seen a profit path to renting big sports,” Sarandos said on Tuesday at the UBS Global TMT Conference in New York City. 

While noting that Netflix isn’t completely closing the door on a favorable opportunity, Sarandos characterized live sports as “dramatically expensive” and essentially a “loss leader.”

  • The company scored $7.9 billion in third-quarter revenue and $1.4 billion in net income.
  • While Netflix has been profitable every quarter this year, other major streaming networks — such as Disney’s bundle of Disney+, ESPN+, and Hulu — have yet to turn a profit. 
  • Netflix had 223 million subscribers as of October.

“We’re not anti-sports,” said Sarandos. “We’re just pro-profit.”

Netflix

Netflix Interested in Purchasing Pro Sports Leagues, Rights

Netflix was reportedly in talks to buy the World Surf League.
November 8, 2022

Window Shopping

Sarandos’ comments cut against previous reporting that Netflix had looked to acquire rights to tennis tours as well as purchasing the World Surf League. It also looked into nabbing Formula 1 rights before ESPN signed a three-year contract for $75 million to $90 million annually.

Netflix confirmed in May that it will renew its hit F1 series “Drive to Survive” for a fifth and sixth season. The streamer is also working with “Drive to Survive” producer Box to Box on a series covering top tennis players and the Grand Slam events.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Soccer Football - Premier League - Arsenal v Burnley - Emirates Stadium, London, Britain - May 18, 2026 Arsenal's Kai Havertz scores their first goal past Burnley's Max Weiss

Why the Premier League’s Star-Power Shortage Doesn’t Matter

The world’s richest soccer league doesn’t rely on big stars to dominate.

Field of Dreams Game Survives Rain, Delivers Nostalgia

Weather worries gave way to an emotional night in Iowa.

Trendy Golf Hat Divide Is More Than a Fashion Fight

As golf has gotten trendier, so has the sport’s style.
May 10, 2026; Philadelphia, Pennsylvania, USA; New York Knicks guard Jalen Brunson (11) shoots the ball against Philadelphia 76ers center Joel Embiid (21) in the second quarter during game four of the second round of the 2026 NBA Playoffs at Xfinity Mobile Arena.

NBA Takes a Page From NFL With Schedule Unveiling

The NBA is beginning a three-day schedule reveal.
podcast thumbnail mobile
Front Office Sports Today

8/21/26 – Jeanie Buss’s Ownership Battle, US Open’s Record Purse, Harden Hits $500M

0:00

Featured Today

Joey Spallina of the Maryland Whipsnakes

How Eye Black Became ‘War Paint’ on the Field

“You’re going into battle, doing something you only do on game days.”
August 6, 2026

Tom Brady Explains His Aggressive Push Into Trading Cards

Brady talked to FOS about his eponymous card company.
FILE PHOTO: Cricket - Indian Premier League - IPL - Mumbai Indians v Chennai Super Kings - Wankhede Stadium, Mumbai, India - April 23, 2026 Mumbai Indians' Suryakumar Yadav in action
August 5, 2026

India Is Stealing Cricket’s Throne From England and Australia

India’s insatiable appetite for cricket has shifted the traditional locus of power.
WPBL
July 30, 2026

Who’s Playing Women’s Professional Baseball?

Sixty players from 11 countries are descending on Illinois for six weeks.
Tom's Watch Bar
July 17, 2026

Sports Bars Are Cashing In From Summer of Soccer

The World Cup has brought a windfall to America’s biggest sports bars.
Jan 18, 2024; Boulder, Colorado, USA; General view of a Fox Sports broadcast microphone before the game between the Oregon Ducks against the Colorado Buffaloes at the CU Events Center. Mandatory Credit: Ron Chenoy-USA TODAY Sports
Exclusive

Steven Ruiz Leaving The Ringer for Fox Sports

Ruiz had been with The Ringer since 2021.
Aug 6, 2026; Canton, Ohio, USA; The NFL shield logo on the field before the Carolina Panthers and Arizona Cardinals play at Tom Benson Hall of Fame Stadium. Mandatory Credit:
Exclusive
August 21, 2026

The Athletic in Talks to Provide Content to NFL Media Properties

Such content could appear on NFL.com and the NFL+ app.
Nov 6, 2023; Tuscaloosa, Alabama, USA; Alabama guard Kai Spears (32) a walk on guard, takes a three late in the game at Coleman Coliseum. Mandatory Credit: Gary Cosby Jr.-USA TODAY Sports
August 21, 2026

New York Times Loses $9.25M Defamation Verdict to Ex-Alabama Player

The outlet called the inaccurate report “an honest mistake.”
Sponsored

Saints Great Turns to Ownership

Marques Colston discusses his Champions Fund launch and finding success after football.
August 20, 2026

What We Know So Far About Clay Travis’s New Media Company

Hard Rock Bet already holds a 10% stake in it.
Jan 18, 2025; Atlanta, GA, USA; Greg McElroy during 2025 CFP National Championship Media Day at Georgia World Congress Center, Building A. Mandatory Credit: Kirby Lee-Imagn Images
August 20, 2026

Greg McElroy Talks SEC vs. Big Ten Debate, Next Top Coaches

The ex-Alabama QB is entering his 13th season with ESPN.
Aug 15, 2026; Chicago, Illinois, USA; Cleveland Browns quarterback Shedeur Sanders (2) passes the ball againnst the Chicago Bears during the second half at Soldier Field. Mandatory Credit: Patrick Gorski-Imagn Images
August 20, 2026

NFL Network’s Initial ESPN Preseason Ratings Rise 3%

Rams-Chiefs averaged a Week 1–high 2.38 million viewers.
Jan 14, 2026; Dallas, Texas, USA; A view of the Denver Nuggets logo on the shorts of guard Tim Hardaway Jr. (10) during the game against the Dallas Mavericks at the American Airlines Center. Mandatory Credit: Jerome Miron-Imagn Images
Exclusive
August 19, 2026

Noah Reed, Katy Winge Form New Nuggets Broadcast Team

Jason Richardson and Lauren Gardner will also join Nuggets broadcasts.