Wednesday, November 4, 2026

Netflix CEO Calls Live Sports a ‘Loss Leader’

  • Netflix co-CEO Ted Sarandos explained why the company still holds no live sports rights.
  • He remained open to the right opportunity, should it drive profits.
Netflix logo on top of building
Netflix

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

Netflix co-CEO Ted Sarandos revealed why the world’s biggest streaming service doesn’t offer live sports.

“We’ve not seen a profit path to renting big sports,” Sarandos said on Tuesday at the UBS Global TMT Conference in New York City. 

While noting that Netflix isn’t completely closing the door on a favorable opportunity, Sarandos characterized live sports as “dramatically expensive” and essentially a “loss leader.”

  • The company scored $7.9 billion in third-quarter revenue and $1.4 billion in net income.
  • While Netflix has been profitable every quarter this year, other major streaming networks — such as Disney’s bundle of Disney+, ESPN+, and Hulu — have yet to turn a profit. 
  • Netflix had 223 million subscribers as of October.

“We’re not anti-sports,” said Sarandos. “We’re just pro-profit.”

Netflix

Netflix Interested in Purchasing Pro Sports Leagues, Rights

Netflix was reportedly in talks to buy the World Surf League.
November 8, 2022

Window Shopping

Sarandos’ comments cut against previous reporting that Netflix had looked to acquire rights to tennis tours as well as purchasing the World Surf League. It also looked into nabbing Formula 1 rights before ESPN signed a three-year contract for $75 million to $90 million annually.

Netflix confirmed in May that it will renew its hit F1 series “Drive to Survive” for a fifth and sixth season. The streamer is also working with “Drive to Survive” producer Box to Box on a series covering top tennis players and the Grand Slam events.

Download the FOS App

The business of sports, in your pocket.

QR code to download the app

Scan the QR code to get the app now.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

How Injuries Hit Pro Marathoners in the Wallet

Staying healthy can get expensive—quickly.

Luke Kuechly Calls Netflix NFL Role a Work ‘In Progress’

Kuechly is also calling some regional NFL action for CBS.
Football - NFL - Houston Texans v Jacksonville Jaguars - Wembley Stadium, London, Britain - October 18, 2026 The necklace of a Jacksonville Jaguars fan outside the stadium before the match

Die-Hard Sports Fandom Has Reached the Afterlife

Will fans pay $6,000 to memorialize their team loyalty?

Netflix Releases Q3 Earnings, Preps Big Q4 for Sports

The streaming giant tried to put a hopeful spin on staff cuts.
podcast thumbnail mobile
Front Office Sports Today

11/3/26 – First CFP Rankings, Wilbon Steps Away, NFL Coaching Hot Seats

0:00

Featured Today

Why Europe Is Pumping Out NBA Superstars

The NBA and NCAA have an increasingly European flavor.
October 15, 2026

College Flag Football Is Outgrowing Its DIY Era

Women have been building the college game themselves at the club level.
Oct 5, 2026; Pittsburgh, Pennsylvania, USA; Pittsburgh Penguins general manager Kyle Dubas arrives at the arena before the Penguins host the Winnipeg Jets at PPG Paints Arena
October 12, 2026

NHL’s New Wave of GMs Is Built Different

“I am in the prediction business,” Devils GM Sunny Mehta tells FOS.
Action Images/Peter Cziborra
October 9, 2026

Is Leicester City’s $264 Million Price Tag Too Rich for Hungry Investors?

After falling from grace, how much is a former top club worth?
Oct 3, 2026; Starkville, Mississippi, USA; Alabama Crimson Tide head coach Kalen DeBoer waits to run onto the field prior to the game against the Mississippi State Bulldogs at Davis Wade Stadium at Scott Field. Mandatory Credit: Petre Thomas-Imagn Images
October 7, 2026

Who Is Alabama Football in Year 3 Under Kalen DeBoer?

The No. 6 Crimson Tide host No. 2 Georgia on Saturday.
Oct 31, 2026; San Francisco, California, USA; Golden State Valkyries players hold the trophy after winning the 2026 WNBA Finals against the Atlanta Dream at Chase Center

WNBA Finals Game 7 Draws 3.3M Viewers

The series averaged nearly 1.9 million viewers, the most for a Finals.
Clemson quarterback Cade Klubnik (2) talks to CW sports after the game at Memorial Stadium in Clemson, S.C. Saturday, November 22, 2025.
First at FOS
November 3, 2026

The CW Eyes TNT Sports Rights and More CFP Games

TNT Sports’s portfolio includes the NHL, MLB, and French Open.
Feb 5, 2025; New Orleans, LA, USA; The ESPN logo at the Super Bowl LIX media center at the Ernest N. Morial Convention Center. Mandatory Credit: Kirby Lee-Imagn Images
Exclusive
November 3, 2026

ESPN Hires The Athletic Editorial Director Sergio Gonzalez

The move comes three months after ESPN eliminated Roxanna Scott’s editor-in-chief role.
Sponsored

How Jeremy Bloom Is Reinventing the X Games

Jeremy Bloom discusses transforming the X Games into a global brand.
Jul 11, 2021; Milwaukee, Wisconsin, USA; ESPN reporter Michael Wilbon prior to the Phoenix Suns against the Milwaukee Bucks in game three of the 2021 NBA Finals at Fiserv Forum. Mandatory Credit: Mark J. Rebilas-USA TODAY Sports
November 2, 2026

Michael Wilbon Takes Indefinite Leave From ESPN, PTI for Health Reasons

The longtime “PTI” cohost insists he’s not retiring.
February 20, 2022; Cleveland, Ohio, USA; TNT broadcaster Ernie Johnson Jr. after the 2022 NBA All-Star Game at Rocket Mortgage FieldHouse. Mandatory Credit: Kyle Terada-USA TODAY Sports
November 2, 2026

Ernie Johnson Wants NBA to Cut Regular Season Below 82 Games

The TNT Sports host specifically pointed to the Thunder’s recent injuries.
Mar 29, 2025; Houston, Texas, USA; View of a camera with a Fox Sports logo before the game between the Houston Astros and the New York Mets at Daikin Park. Mandatory Credit: Troy Taormina-Imagn Images
November 2, 2026

Fox Rides World Cup to $4.57B Quarter As Thanksgiving Hopes Fade

The network’s holiday hopes are dimming with a less attractive NFL matchup.
November 1, 2026

Tom Brady Curses on Air—Again

The FCC can issue fines or warnings for profanity on live television.