• Loading stock data...
Wednesday, March 18, 2026

Netflix CEO Calls Live Sports a ‘Loss Leader’

  • Netflix co-CEO Ted Sarandos explained why the company still holds no live sports rights.
  • He remained open to the right opportunity, should it drive profits.
Netflix logo on top of building
Netflix

Netflix co-CEO Ted Sarandos revealed why the world’s biggest streaming service doesn’t offer live sports.

“We’ve not seen a profit path to renting big sports,” Sarandos said on Tuesday at the UBS Global TMT Conference in New York City. 

While noting that Netflix isn’t completely closing the door on a favorable opportunity, Sarandos characterized live sports as “dramatically expensive” and essentially a “loss leader.”

  • The company scored $7.9 billion in third-quarter revenue and $1.4 billion in net income.
  • While Netflix has been profitable every quarter this year, other major streaming networks — such as Disney’s bundle of Disney+, ESPN+, and Hulu — have yet to turn a profit. 
  • Netflix had 223 million subscribers as of October.

“We’re not anti-sports,” said Sarandos. “We’re just pro-profit.”

Netflix

Netflix Interested in Purchasing Pro Sports Leagues, Rights

Netflix was reportedly in talks to buy the World Surf League.
November 8, 2022

Window Shopping

Sarandos’ comments cut against previous reporting that Netflix had looked to acquire rights to tennis tours as well as purchasing the World Surf League. It also looked into nabbing Formula 1 rights before ESPN signed a three-year contract for $75 million to $90 million annually.

Netflix confirmed in May that it will renew its hit F1 series “Drive to Survive” for a fifth and sixth season. The streamer is also working with “Drive to Survive” producer Box to Box on a series covering top tennis players and the Grand Slam events.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Alex Eala Has Become One of the Biggest Draws in Tennis

Eala will face Coco Gauff in the third round at Indian Wells.

Mark DeRosa Is Still Baseball’s Swiss Army Knife

DeRosa is the sport’s utility player both on the field and off.
Nicole Silveira

The Tattoo Marking Membership in the Most Exclusive Club in Sports

For athletes, the Olympic rings tattoo is “about everything it took.”

Featured Today

Dec 25, 2025; Denver, Colorado, USA; Denver Nuggets forward Spencer Jones (21) reacts against the Minnesota Timberwolves during the second half at Ball Arena.

Young Athletes Have Entered Their LinkedIn Era

Athletes can’t play forever. Some are laying the groundwork for Act 2.
[Subscription Customers Only] Jun 15, 2025; Seattle, Washington, USA; Botafogo owner John Textor inside the stadium before the match during a group stage match of the 2025 FIFA Club World Cup at Lumen Field.
February 27, 2026

The American Sports Owners Feuding Over a French Soccer Team

John Textor is at odds with Michele Kang and investment giant Ares.
[Subscription Customers Only] Jul 13, 2025; East Rutherford, New Jersey, USA; Chelsea FC midfielder Cole Palmer (10) celebrates winning the final of the 2025 FIFA Club World Cup at MetLife Stadium
February 21, 2026

Soccer’s ‘Crown Jewels’ Are Devouring Smaller Clubs

Mega conglomerates are feeding a big business machine. Fans are furious.
Feb 10, 2026; Cortina d'Ampezzo, Italy; Cory Thiesse and Korey Dropkin of the United States during the curling mixed doubles gold medal game during the Milano Cortina 2026 Olympic Winter Games at Cortina Curling Olympic Stadium
February 20, 2026

Curling Clubs Are Trying to Make Olympic Fervor Stick

Every four years, organizations field an influx of curling-curious patrons.
Cameron Young makes his birdie putt on the 17th green during the final round of The Players Championship at The Players Stadium Course at TPC Sawgrass in Ponte Vedra Beach, Fla. Sunday March 15, 2026. Cameron Young won with a score of -13 par.

NBC Draws Best Players Championship Viewership in 5 Years

Cam Young took home the $4.5 million prize at TPC Sawgrass.
INDIAN WELLS, CA; MARCH 9, 2026 Tennis Channel's Chris Eubanks, Coco Vandeweghe, and Brad Gilbert broadcast an episode of Tennis Channel's “The Big T” podcast, including an interview with Joao Fonseca of Brazil from the Paradise Pavillion on Day 6 of the 2026 BNP Paribas Open
March 17, 2026

‘Meant to Be a Joke’: Eubanks Dishes on Vandeweghe Exchange

Eubanks signed a three-year deal with Tennis Channel announced last month.
March 17, 2026

World Baseball Classic TV Ratings Surge Ahead of Title Game

The semifinal win by the U.S. sets another event viewership record.
Sponsored

Paul Rabil: Why Owning a Team Is a 100x Bet

Paul Rabil shares how he left an established league to build PLL.
ESPN announcer Dick Vitale with analyst Charles Barkley before the Indiana-Kentucky men's college basketball game at Rupp Arena in Lexington, Kentucky December 13, 2025.
March 17, 2026

How the Charles Barkley–Dick Vitale Pairing Came Together

Barkley and Vitale will call Texas vs. NC State on truTV.
Auburn head coach Bruce Pearl and his No.1 Tigers celebrate after 94-78 win over Kentucky -- the first win at Rupp Arena since 1988 in SEC basketball Saturday afternoon in Lexington, Kentucky March 1, 2025
March 16, 2026

Bruce Pearl Emerges as Selection Sunday Villain

The ex-Auburn coach had a tough time hiding his pro-Tigers bias.
Roberto Valenzuela, Jr. and Xander Zayas fight for the NABO/ NABF Junior Middleweight Titles live on ESPN during a Top Rank bout at the American Bank Center on Friday, Sept. 15, 2023, in Corpus Christi, Texas. Zayas won by technical knockout in the fifth round.
March 16, 2026

DAZN Nears Deal With Top Rank

Top Rank’s previous deal with ESPN expired last year.
Oct 19, 2025; Santa Clara, California, USA; NBC Sports commentator Tony Dungy after the game between the San Francisco 49ers and the Atlanta Falcons at Levi's Stadium. Mandatory Credit: Darren Yamashita-Imagn Images
March 13, 2026

Why Ex-NFL Coaches Are No Longer Surefire Media Stars

Tony Dungy’s departure from NBC is the latest example of an emerging trend.