Wednesday, August 5, 2026
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

Netflix CEO Calls Live Sports a ‘Loss Leader’

  • Netflix co-CEO Ted Sarandos explained why the company still holds no live sports rights.
  • He remained open to the right opportunity, should it drive profits.
Netflix logo on top of building
Netflix

Netflix co-CEO Ted Sarandos revealed why the world’s biggest streaming service doesn’t offer live sports.

“We’ve not seen a profit path to renting big sports,” Sarandos said on Tuesday at the UBS Global TMT Conference in New York City. 

While noting that Netflix isn’t completely closing the door on a favorable opportunity, Sarandos characterized live sports as “dramatically expensive” and essentially a “loss leader.”

  • The company scored $7.9 billion in third-quarter revenue and $1.4 billion in net income.
  • While Netflix has been profitable every quarter this year, other major streaming networks — such as Disney’s bundle of Disney+, ESPN+, and Hulu — have yet to turn a profit. 
  • Netflix had 223 million subscribers as of October.

“We’re not anti-sports,” said Sarandos. “We’re just pro-profit.”

Netflix

Netflix Interested in Purchasing Pro Sports Leagues, Rights

Netflix was reportedly in talks to buy the World Surf League.
November 8, 2022

Window Shopping

Sarandos’ comments cut against previous reporting that Netflix had looked to acquire rights to tennis tours as well as purchasing the World Surf League. It also looked into nabbing Formula 1 rights before ESPN signed a three-year contract for $75 million to $90 million annually.

Netflix confirmed in May that it will renew its hit F1 series “Drive to Survive” for a fifth and sixth season. The streamer is also working with “Drive to Survive” producer Box to Box on a series covering top tennis players and the Grand Slam events.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

WPBL

Who’s Playing Women’s Professional Baseball?

Sixty players from 11 countries are descending on Illinois for six weeks.
In this photo illustration, a mobile device displays the Kalshi logo while a laptop displays the webpage of the prediction market platform in Copenhagen, Denmark, on February 10, 2026. (Photo by Kristian Tuxen Ladegaard Berg/NurPhoto)

Kalshi Says Screenshot in Netflix Trailer Was ‘Fabricated’

The prediction-market platform is demanding Netflix take the trailer down immediately.

Jake Paul Responds to Critics: ‘I Brought Boxing to Netflix’

Paul believes the Tyson fight’s Netflix audience will never be matched.
Feb 13, 2026; Inglewood, California, USA; NBC Peacock play-by-play announcer Noah Eagle during an NBA All Star Rising Stars game at Intuit Dome. Mandatory Credit: Kirby Lee-Imagn Images
Exclusive

Noah Eagle Expected to Call Netflix NFL Australia Game

The Sept. 10 matchup will feature the Rams and 49ers.
podcast thumbnail mobile
Front Office Sports Today

Meet The Next MLS Commissioner Larry Berg

0:00

Featured Today

Tom's Watch Bar

Sports Bars Are Cashing In From Summer of Soccer

The World Cup has brought a windfall to America’s biggest sports bars.
Jun 16, 2026; East Rutherford, New Jersey, USA; France forward Michael Olise (11) controls the ball against Senegal during a Group I match of the 2026 FIFA World Cup at New York New Jersey Stadium
July 16, 2026

Where World Cup Stars Go to Customize Their Cleats

The world’s best players turn to a Scottish craftsman for perfect cleats.
July 10, 2026

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
July 10, 2026

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
Pillow Fight Championship
July 8, 2026

How Obscure Sports Get Mainstream TV Deals

For niche sports, getting on TV often matters more than getting paid.
May 16, 2026; Laurel, MD, USA; Napoleon Solo (10) ridden by Paco Lopez leads Iron Honor (9) ridden by Flavien Prat, Chip Honcho (6) ridden by Jose Ortiz Jr., and Taj Mahal (1) ridden by Sheldon Russell down the stretch during the 151st Preakness Stakes at Laurel Park. Mandatory Credit: Amber Searls-Imagn Images
Exclusive

NBC to Retain Media Rights to Preakness Stakes

NBC has held the race’s rights since 2001.
Former Pittsburgh Panther and retired NFL defensive tackle Aaron Donald speaks live as a special guest during the ESPN GameDay broadcast on the sidelines at Acrisure Stadium in Pittsburgh, PA prior to the start of the Pittsburgh Panthers vs Notre Dame Fighting Irish game on November 15, 2025.
Exclusive
August 4, 2026

Aaron Donald Exploring Media Future Amid Potential Rams Return

Donald retired following the 2023 season.
David Ellison, CEO of Paramount Skydance, speaks during the Paramount Pictures presentation at CinemaCon, the official convention of Cinema United, in Las Vegas, Nevada, U.S., April 16, 2026.
August 4, 2026

Paramount Antitrust Trial Delayed As Ellison Makes Case for Merger

Company CEO David Ellison is much more outspoken about the transaction.
Sponsored

Saints Great Turns to Ownership

Marques Colston discusses his Champions Fund launch and finding success after football.
Dec 28, 2025; Cleveland, Ohio, USA; Pittsburgh Steelers quarterback Aaron Rodgers (8) looks on after the game against the Cleveland Browns at Huntington Bank Field. Mandatory Credit: Scott Galvin-Imagn Images
August 4, 2026

Aaron Rodgers Torches ESPN, Fauci, Others on ‘McAfee’

Rodgers didn’t hold back during his half-hour interview.
Jan 21, 2023; Kansas City, Missouri, USA; CBS Sports sideline announcer Mike Florio on field prior to an AFC divisional round game between the Kansas City Chiefs and Jacksonville Jaguars at GEHA Field at Arrowhead Stadium. Mandatory Credit: Denny Medley-USA TODAY Sports
August 4, 2026

Mike Florio Talks NBC, ‘PFT Live’ Shifts, 49ers Criticism

The “ProFootballTalk” founder returns as a “Football Night in America” analyst.
CBS sportscaster and former NFL quarterback Tony Romo chats with the media Tuesday, June 27, 2023 during the OSF Children's Hospital of Illinois Championship & Pro-Am at Metamora Fields Golf Club.
August 3, 2026

Is This the Beginning of the End for Tony Romo at CBS?

Romo’s leave has elevated J.J. Watt to CBS’s No. 1 team.
Oct 23, 2011; Arlington, TX, USA; Dallas Cowboys quarterback Tony Romo (9) with owner Jerry Jones prior to the game against the St Louis Rams at Cowboys Stadium. Mandatory Credit: Matthew Emmons-USA TODAY Sports
August 3, 2026

Tony Romo’s CBS Future a ‘Litmus Test’ for Jerry Jones’s Power

Jones has a history of using his influence with the league’s partners.