Monday, April 27, 2026
FOS Expands to TV More Details

Netflix CEO Calls Live Sports a ‘Loss Leader’

  • Netflix co-CEO Ted Sarandos explained why the company still holds no live sports rights.
  • He remained open to the right opportunity, should it drive profits.
Netflix logo on top of building
Netflix

Netflix co-CEO Ted Sarandos revealed why the world’s biggest streaming service doesn’t offer live sports.

“We’ve not seen a profit path to renting big sports,” Sarandos said on Tuesday at the UBS Global TMT Conference in New York City. 

While noting that Netflix isn’t completely closing the door on a favorable opportunity, Sarandos characterized live sports as “dramatically expensive” and essentially a “loss leader.”

  • The company scored $7.9 billion in third-quarter revenue and $1.4 billion in net income.
  • While Netflix has been profitable every quarter this year, other major streaming networks — such as Disney’s bundle of Disney+, ESPN+, and Hulu — have yet to turn a profit. 
  • Netflix had 223 million subscribers as of October.

“We’re not anti-sports,” said Sarandos. “We’re just pro-profit.”

Netflix

Netflix Interested in Purchasing Pro Sports Leagues, Rights

Netflix was reportedly in talks to buy the World Surf League.
November 8, 2022

Window Shopping

Sarandos’ comments cut against previous reporting that Netflix had looked to acquire rights to tennis tours as well as purchasing the World Surf League. It also looked into nabbing Formula 1 rights before ESPN signed a three-year contract for $75 million to $90 million annually.

Netflix confirmed in May that it will renew its hit F1 series “Drive to Survive” for a fifth and sixth season. The streamer is also working with “Drive to Survive” producer Box to Box on a series covering top tennis players and the Grand Slam events.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

INDIANAPOLIS, INDIANA - MARCH 25: Caitlin Clark of the Indiana Fever sits on the baseline and makes photographs during the Indiana Pacers game against the Los Angeles Lakers at Gainbridge Fieldhouse on March 25, 2026 in Indianapolis, Indiana.

Why Athletes Are Moonlighting As Sports Photographers

Athletes are swapping courtside seats for sideline cameras.
Quinnipiac women's varsity rugby

The Death of Quinnipiac Women’s Varsity Rugby

The sudden decision at Ilona Maher’s alma mater left players blindsided.

The Lawyer Steering the NIL Era

In the new era of college sports, Darren Heitner is everywhere.
A smartphone showing the Netflix logo is held in front of a television displaying the Netflix home screen with Top 10 content rows in Paris, Ile de France, France, February 28, 2026. The scene illustrates video on demand streaming and second screen viewing on connected devices.

Netflix: There’s ‘Opportunity to Expand the Relationship’ With NFL

The streaming giant touts big results from its live sports content.

Featured Today

blake griffin

Inside Blake Griffin’s Rookie Season at Prime Video

The six-time All-Star was initially hesitant to enter the media space.
Matthew Schaefer/Front Office Sports
April 10, 2026

Matthew Schaefer Has the Hockey World in His Thrall

The teenage Islanders defenseman cannon-balled into the NHL.
April 9, 2026

College Athletes Are Ignoring NCAA Gambling Bans

“We were going to bet regardless,” says one former D-I athlete.
April 8, 2026

Why Did FIFA Do a Deal With an Obscure Prediction Market?

The product is scheduled to launch on Thursday.
Nick Wright

Nick Wright Sounds Off on Off-Air Beefs, On-Air Chemistry

First Things First was recently nominated for its first Emmy.
Feb 8, 2026; Santa Clara, CA, USA; New England Patriots head coach Mike Vrabel walks on field before Super Bowl LX against the Seattle Seahawks at Levi's Stadium. Mandatory Credit: Mark J. Rebilas-Imagn Images
opinion
April 23, 2026

From Denials to Damage Control: Hubris Haunts Vrabel and Russini

New photos from 2020 show Vrabel and Russini appearing to kiss.
Apr 23, 2026; Pittsburgh, PA, USA; Texas Tech Red Raiders linebacker David Bailey embraces NFL commissioner Roger Goodell after he is selected by the New York Jets as the number two pick during the 2026 NFL Draft at Acrisure Stadium.
April 23, 2026

NFL Draft’s Shorter Clock Delivers Faster, Tighter First Round

The league shaves more than a half-hour from the first round.
Sponsored

Why Brandon Marshall Bet on Athlete-Owned Media

Brandon Marshall on athlete media, life after football, building I AM ATHLETE.
April 23, 2026

New Photos of Vrabel, Russini at NYC Bar Leak Hours Before Draft

The photos were taken at a New York City bar in 2020.
Apr 19, 2026; San Antonio, Texas, USA; San Antonio Spurs forward Victor Wembanyama (1) reacts to a call by an official during the second half of game one of the first round of the 2026 NBA Playoffs against the Portland Trail Blazers at Frost Bank Center. Mandatory Credit: Scott Wachter-Imagn Images
April 23, 2026

NBA Playoffs Opening Weekend Is Second-Most-Watched Since 2011

The opening weekend of the NBA Playoffs averaged 4.3 million viewers.
Zaslav
April 23, 2026

WBD Shareholders Approve Sale, Reject Pay Package for Zaslav

The combined company would have one of the largest sets of sports rights in the industry.
exclusive
April 23, 2026

NWSL’s Midge Purce Says Her New Podcast Is ‘Not Chit-Chatting’

Purce is launching a new twice-monthly podcast with Vox Media.