• Loading stock data...
Sunday, March 3, 2024

NCAA Social Media Tournament: East Region

March Madness is upon us! Let's take a look at digital matchups of the East Region below. Lead Image Credit: @MarchMadness

March Madness is upon us! Let’s take a look at digital matchups of the East Region below. Lead Image Credit: @MarchMadness

The best time of year is finally here! March Madness is ready to kick-off this week, and we’ve got you covered here at Front Office Sports with some bracketology of our own — the NCAA Tournament, social media edition! Today, we cover the East Region’s first round matchups on digital. Let’s get started!

1) Villanova vs. 16) Mount St. Mary’s / New Orleans


https://twitter.com/Privateers_MBB/status/841072752413028352

The Wildcats presented a clean, simple graphic of their matchup. While not necessarily bold or overly design-intensive, it’s sharp and gets the job done.

Mount St. Mary’s went with the standard tweet — effective but leaving a lot to be desired in terms of digital presentation.

Want more great content like this? Be sure to subscribe to our newsletter!

New Orleans shared a picture of the team’s reaction, which instantly puts them over The Mount. It’s a nice touch, especially showing the close ties within the program and building a relationship with fans.

Overall, Villanova’s graphic stands alone in terms of presentation and content.

Winner: Villanova over New Orleans

8) Wisconsin vs. 9) Virginia Tech


https://twitter.com/Hokie_Hoops/status/841058292130545664

For its post, Wisconsin went with the classic team huddle “all-in” look, and did pretty well executing. Wording was fairly straightforward and to-the-point; I would’ve loved to see some more enthusiasm!

The Hokies’ digital team produced a beautiful graphic in the form of a game poster, and it looks SHARP. The design is bold, conveys the message, and makes the Tech color scheme pop. Really nice creative work to go along with the ‘Keep Digging’ motto. I would’ve liked to see more info about the matchup, but the graphic is stunning standalone — enough to come out with the victory.

Winner: Virginia Tech

5) Virginia vs. 12) UNC Wilmington

Both Virginia and UNC Wilmington went with simple matchup graphics for their Selection Sunday posts. Similar in execution and concept, they serve to announce the two teams meeting on Thursday, with UVA’s showing the section of the East region in more detail. In the end, the Hoos’ navy color palette looks richer, while containing the program’s logo on the graphic. A toss-up goes to the Cavaliers.

Winner: Virginia

4) Florida vs. 13) East Tennessee

I really like Florida’s design for the ‘4’ seed — it’s creative, bold but simple in its message, and of course, blue and orange. Even without too much information, the creative does the trick. A simple post of the matchup is more than enough paired with the design.

ETSU takes a screen capture of the CBS Selection Show, with the team celebrating on camera and the region’s matchups highlighted on the side. It’s a simple, but effective strategy to get all of the information together, with the team celebrating, and recognizing the national TV attention for the program.

Ultimately, the Gators’ creative content plays better than the TV grab and moves on.

Winner: Florida

6) SMU vs. 11) Providence / USC

This 6–11 matchup was fairly strong, with SMU, Providence, and USC all pushing great content on social.

Although I love the Friars’ ‘Everybody Dance Now’ video, it isn’t specific to the matchup which costs them the play-in matchup vs. USC. I love the idea and execution, especially with the players dancing. USC’s ticket idea is tried and true as a graphic, but it looks fantastic in its presentation. The color scheme screams Trojans, and the ticket itself looks very presentable and authentic. I really like how all of the information is displayed in its layout.

The Mustangs went with the bold approach, and it paid off for them. The graphic design looks great visually as a poster, and does well to incorporate the players, fans, and information. The big wording works well with the color scheme and ‘dance’ color and lights background. It’s hard incorporating two opponents into one design, but the SMU team makes it more really well. However, USC moves on in the slightest of margins.

Winner: USC over SMU

3) Baylor vs. 14) New Mexico State

Baylor’s bright green has become somewhat of a staple in recent years, and using it as the background color in a graphic is ambitious but cool. Credit to the Bears for owning it. The design is simple enough, but having that unconventional palette serve as a disruption on a timeline is huge for catching the attention of fans. The hands together in the huddle is a nice touch.

New Mexico State went with a simple bracket image with the two logos as their graphic. Simple, but efficient. It gets the message across and highlights the matchup, perhaps the most important job of a selection design.

Winner: Baylor

7) South Carolina vs. 10) Marquette

https://twitter.com/MarquetteMBB/status/841057360600797188

South Carolina’s ‘Let’s Dance’ design is on the simpler side, with a bracket overlay on the traditional huddle-hands. It looks cool, but there is something that leaves a little to be desired, in terms of matchup information and customization. A solid effort regardless from the Gamecocks.

The Golden Eagles chose not to highlight the matchup either, but the graphic looks sharp and the blue and yellow has a distinct look to it. I like how the design incorporates program history into the graphic, conveying to fans that more history is to be made.

In the slimmest of margins, Marquette pulls off the upset and advances.

Winner: Marquette

2) Duke vs. 15) Troy

Duke has one of the most talented digital teams in the nation, and they were working in full force during the ACC Tournament and Selection Sunday. The account constantly puts out high-quality graphics and video content, and this was no different. The design is sharp, bold, and really cool to look at. It is Duke blue as always and conveys all of the necessary information. The post is short but powerful in its message.

The Trojans took a screenshot of the CBS bracket where their matchup was announced, and it’s cool to validate the national attention that the program will receive. A simple strategy, but a solid plan nonetheless. Intricate designs aren’t EVERYTHING, as shown by Troy, but the Blue Devils’ performance is too strong to take away from.

Winner: Duke

Throughout March Madness, Parth will be taking a look at the social matchups of each round. Be sure to stay tuned all tournament long!

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Dissecting the Great Court-Storming Debate. What’s Next?

Wake Forest was not fined after rushing the court against Duke.

Wilson Introduced an Airless Basketball for $2,500. We Had Questions

The black, 3D-printed ball appeared in last year’s Slam Dunk Contest.
CFP-tickets

Big College Football Playoff Changes Could Be Formalized Soon

The expectation is that a 5+7 model (five conference champions plus seven at-large bids) will be approved.
Dallas Mavericks guard Luka Doncic looks to move the ball past Houston Rockets forward Jabari Smith Jr. during the second quarter at the American Airlines Center.

The NBA Has Autumn Relevance Thanks To In-Season Tournament

The league set a new attendance record in the month of November.
podcast thumbnail mobile
Front Office Sports Today

Jenny Cavnar is Breaking Barriers During Oakland’s Strange Season

0:00
0:00

Featured Today

The Caitlin Clark Economy: Much More Than an Army of Traveling Young Girls

The economy surrounding No. 22 goes far beyond her biggest fans.
March 2, 2024

Sheer Madness: What You Need to Know About MLB’s New Uniform Saga

MLB’s reworked uniforms have become a major source of spring training controversy.
Oct 5, 2021; Kansas City, Missouri, USA; Bob Kendrick, president of the Negro Leagues Baseball Museum in Kansas City, points to the lettering outside of the museum Tuesday.
February 28, 2024

How Do You Keep Negro Leagues Baseball History Alive? Put It in a Video Game

Negro Leagues Baseball Museum attracting increased donations, visits from ‘MLB The Show.’
February 26, 2024

The Victor Wembanyama Rookie Card Market Hasn’t Matched His Hype

A cooling market and Fanatics autograph deal leaves big-money collectors waiting.

Careers

Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Spotify
Multiple - USA Careers
Nike
Multiple - USA Careers
EA
Multiple - USA Careers
Drew Brees smiling while wearing hat

Drew Brees, PointsBet Pull Off Elaborate Lightning Publicity Stunt

The video racked up over 2 million views in about 12 hours.
al michaels and kirk hergstreit
September 15, 2022

Amazon’s Advertising Blitz Ahead Of First ‘Thursday Night Football’

‘Thursday Night Football’ has launched massive marketing takeover ahead of Chiefs-Chargers.
September 16, 2022

NBA Legend Scottie Pippen Latest Celebrity To Endorse LIV Golf

The former Chicago Bull is part of LIV’s celebrity marketing campaign.
Sponsored

How LivePass is Redefining Ticketing for the Next Generation of Fans

The next wave of ticketing technology.
June 21, 2022

NBA Finals Broke Records on Social Media

The NBA closed out the season with a bang on social media, eclipsing 2 billion video plays for a 19% increase over last year.
June 21, 2022

Gallo Winery Could Be New Player For Super Bowl Spots

Anheuser-Busch is giving up Super Bowl alcohol exclusivity for first in decades. NFL sponsor E. & J. Gallo Winery might step up with own commercials in the Big Game.
June 13, 2022

NBA’s Latest Floating Court Hits London’s River Thames

Hennessy continued their global initiative with the NBA by creating a floating court in the River Thames.
June 13, 2022

Steph Curry Is NBA’s Social Media King

Steph Curry isn’t only dominating on the court, he’s become the king of the NBA’s social and digital push.