• Loading stock data...
Tuesday, September 16, 2025

NCAA Announces Guidelines On Booster-Funded NIL Deals

  • The NCAA is trying to prohibit boosters from offering recruits deals.
  • It’s the first time the NCAA will try to regulate NIL since the NCAA v. Alston Supreme Court decision.
NCAA
Kirby Lee-Imagn Images

Last June, the NCAA published only a short, broad set of rules governing name, image, and likeness activities.

The policy technically prohibited deals from being used as recruiting inducements or forms of pay-for-play. But in practice, it has largely failed to stop what officials consider a horrifying development: boosters, donors, and alumni — from individual actors to groups called “NIL collectives” — offering deals to entice recruits.

On Monday, however, the NCAA published its first update to those guidelines, aimed at curbing boosters from providing — or even offering — NIL deals to recruits.

It’s the first time the governing body will try to regulate NIL since the NCAA v. Alston Supreme Court decision found that it was, in fact, subject to antitrust scrutiny — that it could be illegal for the NCAA to set certain athlete compensation limits.

And there will be lawsuits.

The NCAA’s “goal is to test the waters,” Boise State law professor Sam Ehrlich told Front Office Sports, but “this isn’t testing the waters. This is finding a shark-infested patch of open water and jumping right in.”

The policy says many who fall into the NCAA’s definition of “boosters” have attempted to “promote and support a specific NCAA institution by making available NIL opportunities” to recruits or existing athletes. 

It then listed several things these “booster/NIL entities” cannot do, including talking to recruits about enrolling at a school or offering deals based on whether athletes choose a particular team. Athletic department officials can’t speak to athletes on behalf of boosters, either.

The policy also reiterated that deals can’t be related to an athlete’s on-field performance or where they play.

One major issue, attorney Maddie Salamone told Front Office Sports, is the lack of clarity around the NCAA’s definitions of both “pay-for-play” and boosters. 

Ehrlich provided a prescient example: Would he be considered a Boise State “booster” because of his donations to the athletic department — even though those donations are a mandated aspect of his season tickets?

Beyond boosters, there was yet another bombshell: the admonition that no athletic department staff members could “represent” current athletes or recruits in NIL endeavors. Absent state laws and previous NCAA clarity, several schools have begun designating certain staff members to help athletes get deals — and have even already procured some.

Of course, it’s unclear how much power these guidelines will have. The NCAA said in the statement that it will only investigate deals from before May 9 if they appear particularly egregious, but gave no other explanation of how deals will be investigated or how the policy would be enforced. The statement also said the NCAA’s goal “is not intended to question the eligibility of prospective and enrolled student-athletes,” but rather to go after boosters.

In fact, the NCAA is amid a major transformation as divisions write their own rules in the wake of the new constitution ratified in January. There’s no clear direction for what role the national enforcement staff will play in this new structure. 

The NCAA is certainly aware that it will get sued.

Ohio State athletic director Gene Smith acknowledged that risk in a comment to The Athletic but said it’s one the governing body is willing to take. Prominent NIL lawyer Mike Caspino then said he’d file a suit “the moment they come to try to interfere with one of my clients’ deals.”

Ehrlich noted that there could be grounds for a lawsuit based on the NCAA’s adoption of these new guidelines at all — even before they’re enforced.

Either way, the legal fallout will likely join two athlete compensation cases, Johnson v. NCAA and House v. NCAA, as the next wave of landmark cases that could potentially upend amateurism altogether.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Sep 12, 2025; Pasadena, California, USA; UCLA Bruins quarterback Nico Iamaleava (9) looks to pass during the first quarter against the New Mexico Lobos at Rose Bowl.

UCLA-Tennessee QB Trade Has Been Painful So Far

Iamaleava abruptly left Tennessee for UCLA this past offseason.
Mar 4, 2025; Washington, DC, USA; House Majority Leader Steve Scalise, R-La., speaks with Rep. Marjorie Taylor-Greene, R-Ga., ahead of President Trump’s address to a joint session of Congress at the U.S. Capitol in Washington, D.C., on March 4, 2025.

House Republicans Delay SCORE Act Vote Tentatively Planned for Next Week

They didn’t believe they had enough votes to pass the bill.
[Subscription Customers Only] Jul 9, 2025; East Rutherford, New Jersey, USA; Real Madrid CF forward Kylian Mbappe (9) reacts after a semifinal match of the 2025 FIFA Club World Cup at MetLife Stadium.

CVC Builds Out Sports Division Amid Crowded PE Market

The firm’s sports portfolio is reportedly worth $13.6 billion.
NFL Congress
exclusive

College Sports ‘House of Cards’: Republicans, Lobbyists Work to Secure Votes to..

Several House Republicans criticized the SCORE Act on social media.

Featured Today

Premier Lacrosse League

‘The Circus Is Coming to Town’: Why Upstart Leagues Start on Tour

In their ambitious plans, a traveling schedule is only temporary.
PHILADELPHIA, PENNSYLVANIA - APRIL 19: A detailed view of the MLB Debut patch on the jersey of Patrick Monteverde #44 of the Miami Marlins prior to game against the Philadelphia Phillies at Citizens Bank Park on April 19, 2025 in Philadelphia, Pennsylvania.
September 13, 2025

The Tiny Jersey Patch at the Center of the MLB Rookie Card..

Autographed cards containing a piece of baseball history have upended the market.
September 11, 2025

Eagles-Chiefs Super Bowl Rematch Could Set More NFL Ratings Records

Fox will nationally televise Sunday afternoon’s matchup.
September 10, 2025

ESPN’s ‘MNF’ Ratings Up 8% As NFL Surges to Strong Start

ESPN posts its second-best Week 1 “Monday Night Football” audience.
Sep 13, 2025; Tuscaloosa, Alabama, USA; Alabama Crimson Tide running back AK Dear (0) tries to outrun Wisconsin Badgers cornerback Ricardo Hallman (2) during the second half at Saban Field at Bryant-Denny Stadium.

Despite Vote Delay, SCORE Act Negotiations Continue on Capitol Hill

Political ad campaigns during college football Saturdays continue as well.
September 14, 2025

College Football’s Costly Start for Virginia Tech, UCLA: Coaches Out

UCLA and Virginia Tech fire their coaches while Notre Dame slumps badly.
Sep 12, 2025; Pasadena, California, USA; New Mexico Lobos quarterback Jack Layne (2) reacts after his team scored a touchdown during the fourth quarter against the UCLA Bruins at Rose Bowl.
September 15, 2025

UCLA Paid New Mexico $1.2 Million for Friday’s Loss: Payout Game Tracker

The Bruins weren’t the only Power-4 school to lose a buy game and fire their coach.
Sponsored

How World Series Champ Dexter Fowler Became a Premier League Team Owner

Dexter Fowler discusses navigating retirement and embracing new roles as an owner & investor.
Jan 25, 2023; Langley, British Columbia, CAN; Highlights from the CHL Kubota Top Prospects game at the Langley Events Centre
September 10, 2025

NCAA Hockey Scouts Denied Passes for Crucial Recruiting League

The CHL won’t welcome scouts on passes: “It comes across as petty.”
Feb 17, 2024; Boise, Idaho, USA; Fresno State Bulldogs guard Jalen Weaver (5) during the first half against the Boise State Broncos at ExtraMile Arena.
September 10, 2025

NCAA Bans 3 Basketball Players for Violating Betting Rules Last Season

The former San Jose State and Fresno State players have lost eligibility.
The cover of the College Football 25 video game.
exclusive
September 9, 2025

Group That Facilitated NIL Deal for Football Video Game Now Says It’s..

EA offered $1,500 and no royalties; it also deleted an opt-out clause.
Sep 6, 2025; Gainesville, Florida, USA; South Florida Bulls place kicker Nico Gramatica (7), South Florida Bulls long snapper Turner McLaughlin (48) and teammates celebrate after a game against the Florida Gators at Ben Hill Griffin Stadium.
September 8, 2025

USF Is the Newest Financial Underdog in the AP Top 25

USF’s athletic department brings in half the amount Florida does.