Tuesday October 3, 2023

NCAA Releases Progress Report on Basketball Gender Equity

  • An auditing firm says the NCAA spent $6.1 million on equity improvements between the D-I men’s and women’s basketball tournaments.
  • Many structural fixes have yet to be implemented, though some are in progress.
Matt Krohn-USA TODAY Sports
Front Office Sports Today

NBC Could Get In On College Football Playoffs

NBC is exploring broadcasting a slice of the expanded CFP in 2026.
Listen Now
October 3, 2023 | Podcast
Copy Link
Link Copied
Link Copied

On Wednesday, the NCAA released a progress report on gender equity improvements between the Division I men’s and women’s basketball tournaments completed by an outside auditing firm.

The report showed that while the governing body has made some cosmetic improvements, the structural changes that could ensure long-term equity are either still under consideration or have been rejected. The findings are in line with Front Office Sports’ previous reporting on the subject.

The report also revealed budget information that the NCAA previously declined to provide to FOS.

  • Between 2019-2022, the NCAA increased the women’s basketball expense budget by about 30.7%, or $6.3 million — with $6.1 million related to equity enhancements.
  • Though the budget totals aren’t finalized yet, the number suggests the overall women’s budget could be around $26.8 million.
  • The overall men’s budget could be around $57.3 million, 213% and $30.5 million more than the women’s.
  • However, the women’s tournament is cheaper to put on, given its travel structure.

The NCAA is working on or considering several structural recommendations made by the Kaplan report that would increase the revenue women’s hoops generates — the main way to ensure the game can grow and be equitable in the future.

It says it is “in the process” of renegotiating a vastly unequal corporate sponsorship agreement. It has “contracted a third party expert to gather information and assist with assessments for decision making related to this recommendation.” It is also considering selling women’s basketball as a standalone media product. 

The women’s championship alone could be worth more than $81 million annually in 2025, but it’s currently bundled with 28 other championships for $34 million.

The NCAA is also considering how gender equity can be considered part of revenue distribution. For example, the men’s tournament has a performance rewards fund currently, while the women’s doesn’t. 

Finally, the governing body is considering hiring a chief business officer — a recommendation several federal lawmakers specifically favored.

The NCAA has decided against two major recommendations made by the Kaplan report. It is not changing certain aspects of the NCAA leadership structure (i.e. that the women’s basketball VP would no longer report to the men’s basketball VP, but that they would be on an equal plane).

The NCAA has also previously announced that it declined to put the Final Fours in the same city — a key recommendation made by the Kaplan report, even though it was controversial among the women’s basketball community. 

As FOS previously reported, there are a number of potential benefits and drawbacks of hosting men’s and women’s championships together.

“The findings of this assessment illustrate our commitment to advance gender equity at NCAA championships,” president Mark Emmert said in a statement. But he acknowledged, “the work is not finished.”

Copy Link
Link Copied
Link Copied

What to Read

Football analyst and PFF investor Chris Collinsworth talks to man in front of computers

Cris Collinsworth 'Lost a Lot of Sleep' Over Pro Football Focus Leadership Issues

New book details why it’s no longer a “happy place to work.”
NBC is interested in media rights to the expanded College Football Playoff.

NBC Is Interested in Expanded College Football Playoff Media Rights

NBC is one of the networks pitching the CFP, a source confirmed.

MLB Attendance Surges 70 Million, Tops League Projections

League posts best year-over-year increase at the gate since 1993
Levi's Stadium

49ers Study Shows Benefits of Public-Private Stadium Deals

Levi’s Stadium has generated more than $2 billion per new study.
podcast thumbnail mobile
Front Office Sports Today

NBC Could Get In On College Football Playoffs


Featured Today

Formula 1 drivers in a pack at the start of the Montreal Grand Prix

Apple Reportedly Making Push For Global Formula 1 Rights

The tech giant could offer $2 billion a year for the rights.
September 30, 2023

Baltimore Looks To Return To The Oriole Way

Lease deal offers new hope, but market and economic challenges remain.
College football is taking over Saturday night.
September 30, 2023

How College Football’s Biggest Games Took Over Saturday Night

Network competition and West Coast storylines helped college football stage a coup.
September 29, 2023

Ryder Cup’s Future Hanging In The Balance Amid Saudi Disruption

An unexpected change could be coming to the Ryder Cup.


Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Chicago Cubs
New York
Tri Star Sports and Entertainment Group, Inc.
USA - Multiple Locations

Colorado Football's $14M Ticket Revenue Surge Amid Revival

Revenue from single-game ticket sales has tripled from 2022.
September 29, 2023

Colorado Has Become the Hollywood of College Football. This Weekend Proves It.

Folsom Field will welcome dozens of Hollywood stars on Saturday.
September 28, 2023

Big 12 Entries Boosting Tickets, Merch For New Members

BYU, Cincinnati, Houston, and UCF joined the Big 12 in July.
September 28, 2023

Prime Effect: Colorado Athletics Sponsorship Revenue Up 42%

The Coach Prime impact is hitting all areas of the athletic department.
Michigan State terminates Tucker's deal with cause amid sexual harassment allegations.
September 27, 2023

Michigan State's Firing of Mel Tucker Saves University $80M

MSU terminates deal with cause amid sexual harassment allegations.
September 27, 2023

AAC Commissioner Open To CFP Format Change, Just Not Yet

Mike Aresco is not ready to vote for CFP structure changes.
A general view of Reser Stadium before a game between Oregon State Beavers and UC Davis Aggies.
September 27, 2023

Oregon State Projects 44% Athletics Revenue Loss From Pac-12 Realignment

Oregon St. officials reveal the potentially dire effects of Pac-12 realignment.
September 23, 2023

Up Next For College Football Playoffs: More Change, Money, And ... Streaming?

Many changes are coming to the CFP when it expands to 12 teams.