• Loading stock data...
Friday, March 13, 2026

The Arguments

  • The crux of each argument lies in whether the Ninth Circuit properly applied antitrust law.
  • In essence, Alston lawyers say the NCAA’s ceiling on educational benefits violates antitrust, while the NCAA says amateurism is legal because it’s necessary to their business.
Photo: Charles Leclaire-USA TODAY/Design: Alex Brooks

There were three significant questions posed by the justices to the NCAA: 

What exactly is its definition of amateurism? Do consumers really watch NCAA sports over pro leagues because they’re not paid? Why is “price fixing” the cost of athlete labor not subject to strict antitrust scrutiny?

After they finished with the NCAA, the justices asked Alston’s lawyer: Would a favorable ruling “open the floodgates” to tear down NCAA sports as we know them?

Here are the arguments from the briefs that originally sparked these questions.

NCAA’s Side 

In its argument, the NCAA exploits its dual nature as both a business venture and an educational institution.

On the one hand, it says players have to be amateurs in order to make a unique, and therefore competitive, product. 

But on the other, since amateurism is used for primarily “educational” purposes — it’s alleged main objective — it shouldn’t be subject to strict antitrust scrutiny.

How does the NCAA prove it’s an “educational venture”? By qualifying that some of it’s sports, like women’s, don’t actually make money. 

“The argument never really made sense,” University of Baltimore law professor Dionne Koller told FOS. “It never made legal sense, and it doesn’t make logical sense.” 

“We know that gender equity and the free market can coexist.”

Alston’s Side

According to Alston plaintiffs, the NCAA can’t even come up with a clear definition of amateurism, given that scholarship rules have changed so much over time. They ask how amateurism could be essential if the NCAA can’t even define it.

And in order to prove the NCAA is, in fact, subject to antitrust law, Alston lawyers emphasize that the governing body acts more like a corporation than an educational charity.

One example the brief mentions: While normal students were asked to take classes remotely, football and basketball players have competed during the pandemic in order to satisfy lucrative TV contracts.

They also accuse the NCAA of asking for the equivalent of an exemption from antitrust law altogether, something a court can’t provide.

The NCAA, of course, denies this is true. Though experts told FOS that’s basically what they’re asking for.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Miami RedHawks guard Peter Suder (5) and guard Luke Skaljac (3) leave the floor as UMass Minutemen forward Leonardo Bettiol (3) celebrates a win after the final buzzer of the second half of Mid-American Conference Tournament first round game between the Miami RedHawks and the UMass Minutemen at Rocket Arena in Cleveland on Thursday, March 12, 2026. Top-seeded Miami was eliminated from the tournament with an 87-82 loss to the Minutemen.

Miami (Ohio) Debate Intensifies After RedHawks’ First Loss

The previously undefeated RedHawks lost to UMass in the MAC tournament.
Mar 10, 2026; Charlotte, NC, USA; Virginia Tech Hokies guard Ben Hammond (3) with the ball as Wake Forest Demon Deacons guard Sebastian Akins (10) defends in the second half at Spectrum Center.

Bubble Teams Continue to Lose, While Tournament Expansion Looms

The NCAA has discussed expanding the tournament to 72 or 76 teams.
Dec 2, 2025; Waco, Texas, USA; Sacramento State Hornets head coach Mike Bibby speaks with Sacramento State Hornets guard Mikey Williams (1) during a break in play during the first half against the Baylor Bears at Paul and Alejandra Foster Pavilion. Mandatory Credit: Chris Jones-Imagn Images
exclusive

Roku to Release Sac State Docuseries

Ex-NBA star Mike Bibby is the Hornets’ head coach.

Featured Today

Alex Eala Has Become One of the Biggest Draws in Tennis

Eala will face Coco Gauff in the third round at Indian Wells.
Jun 9, 2021; Paris, France; The racket of Coco Gauff (USA) after she smashed it during her match against Barbora Krejcikova (CZE) on day 11 of the French Open at Stade Roland Garros
March 6, 2026

The ‘Rage Room’ Is the Hottest Place in Tennis

The idea came from a player podcast.
March 5, 2026

Mark DeRosa Is Still Baseball’s Swiss Army Knife

DeRosa is the sport’s utility player both on the field and off.
Nicole Silveira
March 3, 2026

The Tattoo Marking Membership in the Most Exclusive Club in Sports

For athletes, the Olympic rings tattoo is “about everything it took.”
St. John's Zuby Ejiofor

Why Rev-Share Era Hasn’t Been a Boon for Basketball-Only Schools

Power conference men’s basketball rosters aren’t restricted to the rev-share cap.
March 9, 2026

Sun Belt’s Stepladder Format Is Producing Some March Chaos

The Sun Belt conference school has a chance at history Monday night.
Mar 7, 2026; Ames, Iowa, USA; Arizona State Sun Devils guard Trevor Best (12) is defended by Iowa State Cyclones guard Jamarion Batemon (1) and forward Dominykas Pleta (21) during the second half at James H. Hilton Coliseum.
March 10, 2026

College Sports Commission Says NIL Go System Under Strain

“The NIL market in college athletics is not a normal organic market.”
Sponsored

Paul Rabil: Why Owning a Team Is a 100x Bet

Paul Rabil shares how he left an established league to build PLL.
Saving College Sports White House roundtable
March 7, 2026

Inside President Trump’s Roundtable on College Sports

Trump said he’ll author an executive order to “solve every conceivable problem.”
Dec 18, 2011; Orchard Park, NY, USA; Miami Dolphins running back Reggie Bush (22) runs for a touchdown against the Buffalo Bills during the second half at Ralph Wilson Stadium.
March 6, 2026

Reggie Bush: NIL Era Wouldn’t Exist Without ‘My Story’

The former USC running back had his Heisman Trophy revoked for 14 years.
Jan 18, 2026; Melbourne, Victoria, Australia; Michael Zheng of United States in action against Sebastian Korda of United States in the first round of the men’s singles at the Australian Open at Kia Arena in Melbourne Park. Mandatory Credit:
March 6, 2026

Columbia Tennis Star Says He Claimed $150K from Australian Open

It was unclear if he could do so under NCAA rules.
Mar 3, 2026; Charlottesville, Virginia, USA; Virginia Cavaliers guard Malik Thomas (1) drives to the basket as Wake Forest Demon Deacons forward Juke Harris (2) defends in the second half at John Paul Jones Arena.
March 6, 2026

Men’s College Hoops Was Kalshi’s Most Bet-On Sport in February

The NCAA is once again asking Kalshi to stop using the term “March Madness.”