• Loading stock data...
Monday, March 23, 2026

The Arguments

  • The crux of each argument lies in whether the Ninth Circuit properly applied antitrust law.
  • In essence, Alston lawyers say the NCAA’s ceiling on educational benefits violates antitrust, while the NCAA says amateurism is legal because it’s necessary to their business.
Photo: Charles Leclaire-USA TODAY/Design: Alex Brooks

There were three significant questions posed by the justices to the NCAA: 

What exactly is its definition of amateurism? Do consumers really watch NCAA sports over pro leagues because they’re not paid? Why is “price fixing” the cost of athlete labor not subject to strict antitrust scrutiny?

After they finished with the NCAA, the justices asked Alston’s lawyer: Would a favorable ruling “open the floodgates” to tear down NCAA sports as we know them?

Here are the arguments from the briefs that originally sparked these questions.

NCAA’s Side 

In its argument, the NCAA exploits its dual nature as both a business venture and an educational institution.

On the one hand, it says players have to be amateurs in order to make a unique, and therefore competitive, product. 

But on the other, since amateurism is used for primarily “educational” purposes — it’s alleged main objective — it shouldn’t be subject to strict antitrust scrutiny.

How does the NCAA prove it’s an “educational venture”? By qualifying that some of it’s sports, like women’s, don’t actually make money. 

“The argument never really made sense,” University of Baltimore law professor Dionne Koller told FOS. “It never made legal sense, and it doesn’t make logical sense.” 

“We know that gender equity and the free market can coexist.”

Alston’s Side

According to Alston plaintiffs, the NCAA can’t even come up with a clear definition of amateurism, given that scholarship rules have changed so much over time. They ask how amateurism could be essential if the NCAA can’t even define it.

And in order to prove the NCAA is, in fact, subject to antitrust law, Alston lawyers emphasize that the governing body acts more like a corporation than an educational charity.

One example the brief mentions: While normal students were asked to take classes remotely, football and basketball players have competed during the pandemic in order to satisfy lucrative TV contracts.

They also accuse the NCAA of asking for the equivalent of an exemption from antitrust law altogether, something a court can’t provide.

The NCAA, of course, denies this is true. Though experts told FOS that’s basically what they’re asking for.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

The March Madness logo is pictured during a second-round game in the NCAA men's basketball tournament between Nebraska Cornhuskers and Vanderbilt Commodores at Paycom Center in Oklahoma City, Saturday March 21, 2026.

Coinbase Takes Heat for Pushing March Madness Markets

Viral posts showed that users feel pummeled by sports event contract promotion.

March Madness Tips Off With Record 9.8M Opening Day Viewers

Games on CBS, TNT, TBS, and truTV were up 6% from last year.

Sweet 16 Runs Show Veteran Coaches Are Still Thriving in the NIL Era

Five of the NCAA’s Sweet 16 coaches are 67 or older.

Darryn Peterson Says ‘Mind Stuff’ Derailed Bizarre College Season

Peterson would not confirm whether he was declaring for the NBA draft.

Featured Today

Beau Brune/LSU

College Athletic Departments Are Becoming Media Companies

“There’s only so many tickets you can sell, but content is infinite.”
March 18, 2026

AI College Recruiting Reels Aren’t Fooling Scouts

College coaches and recruiters are way ahead of cheating athletes.
March 7, 2026

Alex Eala Has Become One of the Biggest Draws in Tennis

Eala will face Coco Gauff in the third round at Indian Wells.
Jun 9, 2021; Paris, France; The racket of Coco Gauff (USA) after she smashed it during her match against Barbora Krejcikova (CZE) on day 11 of the French Open at Stade Roland Garros
March 6, 2026

The ‘Rage Room’ Is the Hottest Place in Tennis

The idea came from a player podcast.

This Year’s Cinderellas Aren’t Really Cinderellas—and They’re Rich

Texas, Iowa, and St. John’s all have more resources than previous underdogs.
Vanderbilt Commodores forward Tyler Nickel (5) celebrates after making a 3-pointer during a first-round game in the NCAA men's basketball tournament between McNeese and Vanderbilt at Paycom Center in Oklahoma City, Thursday, March 19, 2026.
March 20, 2026

Not Just Football: Vanderbilt Sports Surge Hits March Madness

The men’s basketball team earned its first NCAA tournament win since 2012.
Mar 19, 2026; Portland, OR, USA; High Point Panthers forward Owen Aquino (8) blocks the shot of Wisconsin Badgers guard Nick Boyd (2) during the second half of a first round game of the men's 2026 NCAA Tournament at Moda Center
March 20, 2026

Mid-Majors Use March Madness to Lobby for High-Major Matchups

Underdog programs want—and need—more games against high-major teams.
Sponsored

Paul Rabil: Why Owning a Team Is a 100x Bet

Paul Rabil shares how he left an established league to build PLL.
Dec 13, 2025; Baltimore, Maryland, USA; President Donald J Trump cross the field at half time of the game between the Navy Midshipmen and the Army West Point Black Knights at M&T Bank Stadium.
March 20, 2026

Trump Signs Executive Order to ‘Preserve’ Army–Navy Game

The order seeks to guarantee an exclusive television window for the game.
Mar 19, 2026; Portland, OR, USA; Texas Longhorns guard Tramon Mark (12) blocks BYU Cougars forward AJ Dybantsa (3) in the second half during a first round game of the men's 2026 NCAA Tournament at Moda Center. Mandatory Credit: Craig Strobeck-Imagn Images
March 20, 2026

AJ Dybantsa, BYU Are Latest Non-Blueblood Pairing To Exit Early

Texas upset BYU on Thursday night, ending A.J. Dybantsa’s freshman season.
Mar 19, 2026; Portland, OR, USA; High Point Panthers forward Owen Aquino (8) defends abasing Wisconsin Badgers forward Nolan Winter (31) during the second half of a first round game of the men's 2026 NCAA Tournament at Moda Center.
March 20, 2026

A ‘Life Skills University’ Is Upending March Madness

High Point upset Wisconsin to win its first March Madness game.
Mar 19, 2026; Greenville, SC, USA; North Carolina Tar Heels head coach Hubert Davis instructs his team against the VCU Rams in the second half of a first round game of the men's 2026 NCAA Tournament at Bon Secours Wellness Arena.
March 20, 2026

Buyout for Tar Heels’ Davis Would Cost UNC $5.3M

Davis has been the coach of UNC since 2021.