Thursday, August 20, 2026

The Arguments

  • The crux of each argument lies in whether the Ninth Circuit properly applied antitrust law.
  • In essence, Alston lawyers say the NCAA’s ceiling on educational benefits violates antitrust, while the NCAA says amateurism is legal because it’s necessary to their business.
Photo: Charles Leclaire-USA TODAY/Design: Alex Brooks

There were three significant questions posed by the justices to the NCAA: 

What exactly is its definition of amateurism? Do consumers really watch NCAA sports over pro leagues because they’re not paid? Why is “price fixing” the cost of athlete labor not subject to strict antitrust scrutiny?

After they finished with the NCAA, the justices asked Alston’s lawyer: Would a favorable ruling “open the floodgates” to tear down NCAA sports as we know them?

Here are the arguments from the briefs that originally sparked these questions.

NCAA’s Side 

In its argument, the NCAA exploits its dual nature as both a business venture and an educational institution.

On the one hand, it says players have to be amateurs in order to make a unique, and therefore competitive, product. 

But on the other, since amateurism is used for primarily “educational” purposes — it’s alleged main objective — it shouldn’t be subject to strict antitrust scrutiny.

How does the NCAA prove it’s an “educational venture”? By qualifying that some of it’s sports, like women’s, don’t actually make money. 

“The argument never really made sense,” University of Baltimore law professor Dionne Koller told FOS. “It never made legal sense, and it doesn’t make logical sense.” 

“We know that gender equity and the free market can coexist.”

Alston’s Side

According to Alston plaintiffs, the NCAA can’t even come up with a clear definition of amateurism, given that scholarship rules have changed so much over time. They ask how amateurism could be essential if the NCAA can’t even define it.

And in order to prove the NCAA is, in fact, subject to antitrust law, Alston lawyers emphasize that the governing body acts more like a corporation than an educational charity.

One example the brief mentions: While normal students were asked to take classes remotely, football and basketball players have competed during the pandemic in order to satisfy lucrative TV contracts.

They also accuse the NCAA of asking for the equivalent of an exemption from antitrust law altogether, something a court can’t provide.

The NCAA, of course, denies this is true. Though experts told FOS that’s basically what they’re asking for.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Judge: Players Can Go From NFL Training Camp Back to College

The ruling stemmed from a lawsuit challenging the NCAA’s new eligibility model.
Jan 18, 2025; Atlanta, GA, USA; Greg McElroy during 2025 CFP National Championship Media Day at Georgia World Congress Center, Building A. Mandatory Credit: Kirby Lee-Imagn Images

Greg McElroy Talks SEC vs. Big Ten Debate, Next Top Coaches

The ex-Alabama QB is entering his 13th season with ESPN.
Emory Eagles guard Ben Pearce (10) passes around Mary Washington Eagles forward Jay Randall (11) on Sunday, April 5, 2026, during the NCAA DIII men's basketball championship game at Gainbridge Fieldhouse in Indianapolis.

Division III Basketball Star Sues NCAA for 5th Year of Eligibility

If the case is successful, thousands more NCAA athletes could receive eligibility.
Deion Sanders takes in the second day of Cleveland Browns training camp, July 30, 2026, in Berea, Ohio.

Colorado’s ‘Prime Effect’ Is Wearing Off

Fewer national TV broadcasts loom for Colorado following a 3–9 season.
podcast thumbnail mobile
Front Office Sports Today

8/20/26 -McAfee Joins ESPN’s ‘MNC,’ Walter’s $17B Problem, Bueckers-Fudd Go Public

0:00

Featured Today

Trendy Golf Hat Divide Is More Than a Fashion Fight

As golf has gotten trendier, so has the sport’s style.
Joey Spallina of the Maryland Whipsnakes
August 6, 2026

How Eye Black Became ‘War Paint’ on the Field

“You’re going into battle, doing something you only do on game days.”
August 6, 2026

Tom Brady Explains His Aggressive Push Into Trading Cards

Brady talked to FOS about his eponymous card company.
FILE PHOTO: Cricket - Indian Premier League - IPL - Mumbai Indians v Chennai Super Kings - Wankhede Stadium, Mumbai, India - April 23, 2026 Mumbai Indians' Suryakumar Yadav in action
August 5, 2026

India Is Stealing Cricket’s Throne From England and Australia

India’s insatiable appetite for cricket has shifted the traditional locus of power.
WPBL
July 30, 2026

Who’s Playing Women’s Professional Baseball?

Sixty players from 11 countries are descending on Illinois for six weeks.
Oct 6, 2025; Charlotte, NC, USA; SMU player Kyla Deck answers questions from the media at The Hilton Charlotte Uptown.

SMU Women’s Basketball Player Sues NCAA Over Transfer Restrictions

It could set a precedent for more challenges to NCAA transfer restrictions.
Exclusive
August 14, 2026

Tarleton State Wants to Jump to the FBS

The Texans are having conversations about how to reach the next level.
First at FOS
August 17, 2026

Snapback Sports Gets Patch Deal With Sam Houston State, With Perks

It’s just the second patch deal secured by a Conference USA school.
Sponsored

Saints Great Turns to Ownership

Marques Colston discusses his Champions Fund launch and finding success after football.
August 13, 2026

Jayden Daniels Sets Off Firestorm at LSU Over Jersey Number

The Commanders quarterback sent LSU a cease-and-desist letter for using his NIL.
First at FOS
August 13, 2026

Illinois’s $30M Busey Bank Deal: Exec Road Trips, Player Job Pipeline

The jersey patch deal is part of an overall $30 million sponsorship.
North Carolina Tar Heels guard Seth Trimble (7) drives to the basket Thursday, March 19, 2026, during the NCAA Men’s Basketball Tournament first round game against the VCU Rams at Bon Secours Wellness Arena in Greenville, South Carolina.
August 12, 2026

Athletes Capitalizing As NCAA Fights to Overturn New Eligibility Ruling

An appeals court will consider whether to pause the initial ruling.
Mar 21, 2026; Orlando, Florida, USA; Orlando Magic guard Desmond Bane (3) reacts after a play against the Los Angeles Lakers in the fourth quarter at Kia Center. Mandatory Credit: Nathan Ray Seebeck-Imagn Images
August 11, 2026

Desmond Bane Wants College Basketball to Add a Salary Cap

Bane is TCU’s chief basketball officer.