• Loading stock data...
Sunday, February 1, 2026

NCAA Generates $1.1B in Revenue As COVID Rebound Continues

  • Financial statements released this week revealed the NCAA earned slightly less than it did last year.
  • But it still raked in $940 million from television contracts and marketing/licensing fees.
NCAA-March-Madness
Kirby Lee-USA TODAY Sports

The NCAA raked in $1.14 billion in revenue in 2021-22, according to audited financial statements released this week. 

That’s just slightly less than the governing body earned in 2020-21 after bouncing back from a major pandemic shortfall.

However, Division I schools still received a larger share of revenue than they did in 2021 — the NCAA distributed $657 million to D-I programs, compared to $613.4 million the year prior.

The largest share came from television and licensing contracts totaling $940 million

  • The NCAA’s contract with CBS and Turner for the Division I men’s basketball tournament contributed $870 million. 
  • For the rest of the contract, which runs until 2032, the NCAA estimates it will earn $10.5 billion.
  • The NCAA’s contract with ESPN, which broadcasts 29 championships — including the vastly undervalued women’s basketball tournament — netted $43.5 million.

Despite not suffering any major COVID-19-related cancellations, the governing body also received $17 million in loss-of-value insurance.

(NCAA-Basketball)

NCAA to Distribute $625M to D-I Conferences, Schools

This year, the NCAA will pay out more than it ever has…
March 13, 2022

Future Outlook

The NCAA faces a major expense over the next few years: defending amateurism in court and in Congress with legal fees and lobbying expenses.

But it could also earn major growth in revenue when it renegotiates its ESPN television contract, which is up in 2024. The governing body could earn $112 million annually from women’s basketball alone — more than the entire 29-sport contract. 

It could also earn more by creating a new sponsorship tier for the sport.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

University of Southern California

College Athletic Departments Are Wooing Recruits With Content Studios

Schools are creating content studios to win recruits and donor dollars.
Jan 9, 2026; Atlanta, GA, USA; Oregon Ducks quarterback Dante Moore (5) reacts after a fumble against the Indiana Hoosiers during the first half of the 2025 Peach Bowl and semifinal game of the College Football Playoff at Mercedes-Benz Stadium.

College Sports Enforcement Entity Builds Out Investigative Unit

The CSC has already launched inquiries into “several” schools for violations.
Jan 24, 2026; Tuscaloosa, Alabama, USA; Tennessee Volunteers forward Nate Ament (10) dribbles past Alabama Crimson Tide center Charles Bediako (14) during the first half at Coleman Coliseum.

Bediako Judge Recuses Himself After Alabama Booster Ties Were Exposed

Bediako played in his second game for Alabama on Tuesday.

Featured Today

Dec 25, 2025; Denver, Colorado, USA; Denver Nuggets forward Spencer Jones (21) reacts against the Minnesota Timberwolves during the second half at Ball Arena

Spencer Jones Is Having a Moment in the NBA—and on LinkedIn

The Nuggets forward and Stanford grad is a prolific poster and investor.
Tim Jenkins
January 24, 2026

How One NFL Pass Turned Into a Career on YouTube

Tim Jenkins missed the NFL. He took his football IQ to YouTube.
January 17, 2026

Sports Goes All In on Non-Alcoholic Drinks Boom

Athletes, teams, and leagues are pouring money into the NA beverage category.
Tulsa Portal House
January 16, 2026

Inside the Tulsa Portal House: ‘This Will Translate to Wins’

The Golden Hurricane set up an over-the-top battle station for football recruiting.
Dec 8, 2019; San Jose, CA, USA; Stanford Cardinal goalkeeper Katie Meyer (19) dives for a penalty kick by North Carolina Tar Heels forward/Midfielder Rachel Jones (10) in the College Cup championship match at Avaya Stadium.

Stanford Settles Wrongful Death Suit With Soccer Player Katie Meyer’s Family

Meyer’s family alleged the school mishandled a disciplinary process.
January 27, 2026

NCAA Asks Judge to Quit Bediako Case Over Alabama Ties

Jim Roberts and his wife are listed as Alabama boosters. 
Dec 6, 2025; Charlotte, NC, USA; Duke Blue Devils quarterback Darian Mensah (10) looks to throw in the first quarter against the Virginia Cavaliers during the 2025 ACC Championship game at Bank of America Stadium.
January 27, 2026

Duke, Darian Mensah Settle Lawsuit, Opening Door to Transfer

It resolves the first lawsuit a school filed against a current player.
Sponsored

From Kobe Bryant to Tom Brady: Mike Repole’s Billion-Dollar Playbook

Mike Repole shares an inside look into building brands & working with star athletes.
January 26, 2026

Hearing to Decide Ex-Pro’s College Future Delayed by Snow

Charles Bediako had 13 points in Saturday’s game against Tennessee.
January 23, 2026

Judge Who Ruled Charles Bediako Eligible Is Six-Figure Alabama Booster

Bediako can play for Alabama on Saturday against Tennessee. 
Indiana Hoosiers quarterback Fernando Mendoza (15) rushes into the end zone for a touchdown Monday, Jan. 19, 2026, during the College Football Playoff National Championship college football game against the Miami (FL) Hurricanes at Hard Rock Stadium in Miami Gardens.
January 23, 2026

College Football Playoff Will Not Expand in 2026

Leaders were unable to agree on a new format by Friday’s deadline.
Apr 7, 2024; Cleveland, OH, USA; NCAA president Charlie Baker looks on during halftime between the South Carolina Gamecocks and the Iowa Hawkeyes in the finals of the Final Four of the womens 2024 NCAA Tournament at Rocket Mortgage FieldHouse.
January 21, 2026

NCAA President Charlie Baker Is a Twitter Reply Guy

In between serious posts, Baker shares his favorite movies, athletes, and more.