• Loading stock data...
Wednesday, December 3, 2025

NCAA Generates $1.1B in Revenue As COVID Rebound Continues

  • Financial statements released this week revealed the NCAA earned slightly less than it did last year.
  • But it still raked in $940 million from television contracts and marketing/licensing fees.
NCAA-March-Madness
Kirby Lee-USA TODAY Sports

The NCAA raked in $1.14 billion in revenue in 2021-22, according to audited financial statements released this week. 

That’s just slightly less than the governing body earned in 2020-21 after bouncing back from a major pandemic shortfall.

However, Division I schools still received a larger share of revenue than they did in 2021 — the NCAA distributed $657 million to D-I programs, compared to $613.4 million the year prior.

The largest share came from television and licensing contracts totaling $940 million

  • The NCAA’s contract with CBS and Turner for the Division I men’s basketball tournament contributed $870 million. 
  • For the rest of the contract, which runs until 2032, the NCAA estimates it will earn $10.5 billion.
  • The NCAA’s contract with ESPN, which broadcasts 29 championships — including the vastly undervalued women’s basketball tournament — netted $43.5 million.

Despite not suffering any major COVID-19-related cancellations, the governing body also received $17 million in loss-of-value insurance.

(NCAA-Basketball)

NCAA to Distribute $625M to D-I Conferences, Schools

This year, the NCAA will pay out more than it ever has…
March 13, 2022

Future Outlook

The NCAA faces a major expense over the next few years: defending amateurism in court and in Congress with legal fees and lobbying expenses.

But it could also earn major growth in revenue when it renegotiates its ESPN television contract, which is up in 2024. The governing body could earn $112 million annually from women’s basketball alone — more than the entire 29-sport contract. 

It could also earn more by creating a new sponsorship tier for the sport.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Tennessee Attorney General Jonathan Skrmetti addresses the media during a press conference discussing the U.S. Supreme Court's 6-3 decision which upheld Tennessee's ban on gender transition treatments for transgender minors at Tennessee State Capitol in Nashville, Tenn., Wednesday, June 18, 2025. House Majority Leader William Lamberth, R-Portland, left, and Senate Majority Leader Jack Johnson, R-Franklin join him on stage.

College Sports Enforcement Up in the Air as Participant Agreement Delayed

Tennessee’s AG expressed “grave concern” about schools signing the agreement.
Nov 30, 2025; East Rutherford, New Jersey, USA; New York Jets wide receiver Isaiah Williams (18) makes a catch against the Atlanta Falcons during the second half at MetLife Stadium.

Jets Throw $1M at College Women’s Flag Football League 

The league will debut in 2026 with 10 teams.
Paul Finebaum

Paul Finebaum Says He Won’t Run for Alabama Senate Seat

Much of the industry had been bracing for Finebaum to run.

Featured Today

Big League Wiffle Ball

Celebrity-Backed Wiffle Ball Has Big-League Aspirations

Big League Wiffle Ball team owners include Kevin Costner and David Adelman.
November 24, 2025

How NBA Arena Experiences Went Ultra-Luxe

For the most connected guests, the game has become a secondary attraction.
Nov 23, 2025; Inglewood, California, USA; Los Angeles Rams quarterback Matthew Stafford (9) throws a pass against the Tampa Bay Buccaneers during the fourth quarter at SoFi Stadium.
November 24, 2025

Stafford, Rams Rise From the Pack to Super Bowl Contention

The NFL team now has the top odds to win Super Bowl LX.
Nov 16, 2025; Orlando, Florida, USA; NJ/NY Gotham FC celebrate after scoring during extra time against Orlando Pride at Inter&Co Stadium
November 22, 2025

The NWSL Is Growing at Breakneck Pace. Can It Keep Surging?

While the league surges, it also must survive two major challenges.

Is Nick Saban’s Involvement in Lane Kiffin’s LSU Hire a Conflict?

Saban defended Kiffin on TV while privately counseling him to leave Ole Miss.
December 1, 2025

ACC Matchup in Rio Will Mark First FBS Game in South America

NC State and Virginia will face off Aug. 29 in Rio de Janeiro.
December 2, 2025

CFP Hopefuls Stick With Coaches on the Way Out—Except Ole Miss

Several coaches are pulling double-duty after being hired elsewhere.
Sponsored

How HOKA is Reimagining the NIL Relationship

On Location is redefining the Olympic experience by creating lasting connections beyond the Games.
Lane Kiffin
December 1, 2025

Lane Kiffin’s LSU Deal Includes Huge Buyout With No Offset

The new deal is for seven years and $91 million.
Oct 18, 2025; Tampa, Florida, USA; South Florida Bulls head coach Alex Golesh reacts to a replay during the second quarter against the Florida Atlantic Owls at Raymond James Stadium.
December 1, 2025

American Conference’s Big Season Leads to Power Four Coaching Raid

The league lost four coaches this weekend.
November 30, 2025

SEC Coaching Carousel Spins Fast: Five Schools Fill Jobs in 24 Hours

Six SEC teams ended up making head coaching changes this season.
November 30, 2025

ACC’s Messy Title Game Tiebreaker May Keep It Out of CFP

Duke (8–5) beat out Miami (10–2) for a championship game bid.