Tuesday, May 5, 2026

NCAA Generates $1.1B in Revenue As COVID Rebound Continues

  • Financial statements released this week revealed the NCAA earned slightly less than it did last year.
  • But it still raked in $940 million from television contracts and marketing/licensing fees.
NCAA-March-Madness
Kirby Lee-USA TODAY Sports

The NCAA raked in $1.14 billion in revenue in 2021-22, according to audited financial statements released this week. 

That’s just slightly less than the governing body earned in 2020-21 after bouncing back from a major pandemic shortfall.

However, Division I schools still received a larger share of revenue than they did in 2021 — the NCAA distributed $657 million to D-I programs, compared to $613.4 million the year prior.

The largest share came from television and licensing contracts totaling $940 million

  • The NCAA’s contract with CBS and Turner for the Division I men’s basketball tournament contributed $870 million. 
  • For the rest of the contract, which runs until 2032, the NCAA estimates it will earn $10.5 billion.
  • The NCAA’s contract with ESPN, which broadcasts 29 championships — including the vastly undervalued women’s basketball tournament — netted $43.5 million.

Despite not suffering any major COVID-19-related cancellations, the governing body also received $17 million in loss-of-value insurance.

(NCAA-Basketball)

NCAA to Distribute $625M to D-I Conferences, Schools

This year, the NCAA will pay out more than it ever has…
March 13, 2022

Future Outlook

The NCAA faces a major expense over the next few years: defending amateurism in court and in Congress with legal fees and lobbying expenses.

But it could also earn major growth in revenue when it renegotiates its ESPN television contract, which is up in 2024. The governing body could earn $112 million annually from women’s basketball alone — more than the entire 29-sport contract. 

It could also earn more by creating a new sponsorship tier for the sport.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jan 19, 2026; Miami Gardens, FL, USA; American businessman and television personality Mark Cuban before the College Football Playoff National Championship game at Hard Rock Stadium. Mandatory Credit: Mark J. Rebilas-Imagn Images
exclusive

Mark Cuban Says He Paid for Indiana’s Fernando Mendoza Deal

Cuban’s first donation to Indiana football was well spent.
In this photo illustration, a mobile device displays the Kalshi logo while a laptop displays the webpage of the prediction market platform in Copenhagen, Denmark, on February 10, 2026. (Photo by Kristian Tuxen Ladegaard Berg/NurPhoto)

Leagues Weigh In on Future Prediction Market Regulation

Safeguarding integrity and protecting consumers were common themes.
Empty tennis courts

‘In Shock’: Why College Tennis Programs Are Disappearing

In just one week, four D-I schools announced they’d eliminate tennis programs.
Jan 29, 2026; Washington, District of Columbia, USA; Former Washington Wizards guard John Wall looks on before a game against the Milwaukee Bucks at Capital One Arena. Mandatory Credit: Daniel Kucin Jr.-Imagn Images

John Wall Joins Howard As President of Basketball Operations

Wall has already weighed in on the Bison’s roster.

Featured Today

Cricket - Indian Premier League - IPL - Final - Royal Challengers Bengaluru v Punjab Kings - Narendra Modi Stadium, Ahmedabad, India - June 4, 2025 Royal Challengers Bengaluru's Rajat Patidar lifts the trophy as he celebrates with teammates after winning the Indian Premier League

How Private Equity Fell in Love With Indian Cricket

India’s U.S.-style cricket league has become a private-equity playground.
Kaitlin Oaks (left) from Tampa looks at photos with Layla Abutha from Tampa while attending Thurby at Churchill Downs during the week of Kentucky Derby on Thursday, April 30, 2026.
May 1, 2026

Kentucky Derby Is Courting Gen Z

Churchill Downs is mixing traditional splendor with a youthful atmosphere.
INDIANAPOLIS, INDIANA - MARCH 25: Caitlin Clark of the Indiana Fever sits on the baseline and makes photographs during the Indiana Pacers game against the Los Angeles Lakers at Gainbridge Fieldhouse on March 25, 2026 in Indianapolis, Indiana.
April 22, 2026

Why Athletes Are Moonlighting As Sports Photographers

Athletes are swapping courtside seats for sideline cameras.
Quinnipiac women's varsity rugby
April 21, 2026

The Death of Quinnipiac Women’s Varsity Rugby

The sudden decision at Ilona Maher’s alma mater left players blindsided.
Apr 6, 2026; Indianapolis, IN, USA; Michigan Wolverines head coach Dusty May celebrates with the trophy after defeating the UConn Huskies in the national championship of the Final Four of the men's 2026 NCAA Tournament at Lucas Oil Stadium.

Dusty May: Another Men’s Championship Will Cost $10M or More

“We anticipate it to be much greater next year,” May told FOS.
April 29, 2026

NCAA To Pay Millions to Tennis Players, Tweak Prize Money Rules

The settlement says the NCAA already changed its prize money rules.
Nov 15, 2025; Provo, Utah, USA; The BYU Cougars offense lines up against the Texas Christian University Horned Frogs defense during the first half at LaVell Edwards Stadium.
April 29, 2026

Big 12 Presidents Approve Deal With RedBird Capital

“We’ve got a strong bench now,” Brett Yormark told FOS about the deal.
Sponsored

What Is It Like to Run the Knicks?

Dave Checketts on his time running the Knicks & Jazz, Jordan war stories, and his investment strategy across major sports leagues.
April 29, 2026

Dusty May Says Unsigned Michigan Deal Is Just a ‘Formality’

May told FOS he won’t sign his new contract until July. 
UConn Huskies forward Tarris Reed Jr. (5) backs down Michigan Wolverines center Aday Mara (15) on Monday, April 6, 2026, during the NCAA men’s basketball national championship game at Lucas Oil Stadium in Indianapolis.
April 28, 2026

NCAA Nears Decision to Expand, but Key Steps Remain 

“No final recommendations or decisions have been made at this time.”
Sponsored

How Thrivent and Athletes for Hope Are Leading With Purpose

Meet those making a difference as Thrivent and Athletes for Hope spotlight community impact.
Nov 22, 2025; College Park, Maryland, USA; Michigan Wolverines head coach Sherrone Moore on the sidelines during the first quarter against the Maryland Terrapins at SECU Stadium. Mandatory Credit: Tommy Gilligan-Imagn Images
April 24, 2026

Paige Shiver: U-M Athletics Leadership Was Aware of Sherrone Moore Affair

The ex-Wolverines staffer told GMA school officials “didn’t do anything about it.”