• Loading stock data...
Thursday, March 19, 2026

NCAA Generates $1.1B in Revenue As COVID Rebound Continues

  • Financial statements released this week revealed the NCAA earned slightly less than it did last year.
  • But it still raked in $940 million from television contracts and marketing/licensing fees.
NCAA-March-Madness
Kirby Lee-USA TODAY Sports

The NCAA raked in $1.14 billion in revenue in 2021-22, according to audited financial statements released this week. 

That’s just slightly less than the governing body earned in 2020-21 after bouncing back from a major pandemic shortfall.

However, Division I schools still received a larger share of revenue than they did in 2021 — the NCAA distributed $657 million to D-I programs, compared to $613.4 million the year prior.

The largest share came from television and licensing contracts totaling $940 million

  • The NCAA’s contract with CBS and Turner for the Division I men’s basketball tournament contributed $870 million. 
  • For the rest of the contract, which runs until 2032, the NCAA estimates it will earn $10.5 billion.
  • The NCAA’s contract with ESPN, which broadcasts 29 championships — including the vastly undervalued women’s basketball tournament — netted $43.5 million.

Despite not suffering any major COVID-19-related cancellations, the governing body also received $17 million in loss-of-value insurance.

(NCAA-Basketball)

NCAA to Distribute $625M to D-I Conferences, Schools

This year, the NCAA will pay out more than it ever has…
March 13, 2022

Future Outlook

The NCAA faces a major expense over the next few years: defending amateurism in court and in Congress with legal fees and lobbying expenses.

But it could also earn major growth in revenue when it renegotiates its ESPN television contract, which is up in 2024. The governing body could earn $112 million annually from women’s basketball alone — more than the entire 29-sport contract. 

It could also earn more by creating a new sponsorship tier for the sport.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

exclusive

Texas A&M Athlete Targeted in First NIL Investigations, Emails Show

A Texas A&M spokesperson said in a statement the inquiry has been resolved.

March Madness Fuels the Push Toward More Screens, More Games

This year, there are even more multiview options available.
Miami (OH) RedHawks guard Luke Skaljac (3) celebrates at the conclusion of the NCAA Tournament First Four game between the Miami Redhawks and Southern Methodist University Mustangs, Wednesday, March 18, 2026, at University of Dayton Arena in Dayton, Oh. RedHawks won 89-79.

Miami (Ohio) Survives First Test in Potential Cinderella Run

The RedHawks took their first March Madness game in the First Four.

Women’s March Madness Growth Faces Next Star-Power Test

The women’s March Madness First Four is underway.

Featured Today

AI College Recruiting Reels Aren’t Fooling Scouts

College coaches and recruiters are way ahead of cheating athletes.
March 7, 2026

Alex Eala Has Become One of the Biggest Draws in Tennis

Eala will face Coco Gauff in the third round at Indian Wells.
Jun 9, 2021; Paris, France; The racket of Coco Gauff (USA) after she smashed it during her match against Barbora Krejcikova (CZE) on day 11 of the French Open at Stade Roland Garros
March 6, 2026

The ‘Rage Room’ Is the Hottest Place in Tennis

The idea came from a player podcast.
March 5, 2026

Mark DeRosa Is Still Baseball’s Swiss Army Knife

DeRosa is the sport’s utility player both on the field and off.
Mar 13, 2026; Nashville, TN, USA; Alabama Crimson Tide guard Aden Holloway (2) guards Mississippi Rebels guard AJ Storr (2) during the first half at Bridgestone Arena.
March 17, 2026

Arrest Is Latest Controversy to Beset Alabama Men’s Team

Three years ago, the Crimson Tide were criticized for allowing Brandon Miller to play.
Mar 14, 2026; Charlotte, NC, USA; Duke Blue Devils forward Cameron Boozer (12) defends as Virginia Cavaliers guard Malik Thomas (1) defends in the first half during the men's ACC Conference Tournament Championship at Spectrum Center.
March 17, 2026

March Madness to Impact Decisions of NBA Draft Prospects

Deep tournament runs have helped numerous players raise their draft stock.
Sponsored

Paul Rabil: Why Owning a Team Is a 100x Bet

Paul Rabil shares how he left an established league to build PLL.
March 17, 2026

March Madness Expansion Would Mean Big Changes to First Four

The NCAA tournament’s play-in games have been held in Dayton annually.
March 16, 2026

Inside the Conference Fight That Left Louisiana Tech With 20 Games

Both conferences have released schedules, including the Bulldogs.
March 16, 2026

MAC Set to Cash In After Miami (Ohio) March Madness Controversy

The conference received two tournament bids for the first time since 1999.
March 15, 2026

How Conferences Cash In on March Madness 

The men’s tournament will pay out more than $220 million.