• Loading stock data...
Tuesday, November 25, 2025
Want a chance to win $250 and free FOS gear? Take our quick reader survey. Take the survey here

NCAA Generates $1.1B in Revenue As COVID Rebound Continues

  • Financial statements released this week revealed the NCAA earned slightly less than it did last year.
  • But it still raked in $940 million from television contracts and marketing/licensing fees.
NCAA-March-Madness
Kirby Lee-USA TODAY Sports

The NCAA raked in $1.14 billion in revenue in 2021-22, according to audited financial statements released this week. 

That’s just slightly less than the governing body earned in 2020-21 after bouncing back from a major pandemic shortfall.

However, Division I schools still received a larger share of revenue than they did in 2021 — the NCAA distributed $657 million to D-I programs, compared to $613.4 million the year prior.

The largest share came from television and licensing contracts totaling $940 million

  • The NCAA’s contract with CBS and Turner for the Division I men’s basketball tournament contributed $870 million. 
  • For the rest of the contract, which runs until 2032, the NCAA estimates it will earn $10.5 billion.
  • The NCAA’s contract with ESPN, which broadcasts 29 championships — including the vastly undervalued women’s basketball tournament — netted $43.5 million.

Despite not suffering any major COVID-19-related cancellations, the governing body also received $17 million in loss-of-value insurance.

(NCAA-Basketball)

NCAA to Distribute $625M to D-I Conferences, Schools

This year, the NCAA will pay out more than it ever has…
March 13, 2022

Future Outlook

The NCAA faces a major expense over the next few years: defending amateurism in court and in Congress with legal fees and lobbying expenses.

But it could also earn major growth in revenue when it renegotiates its ESPN television contract, which is up in 2024. The governing body could earn $112 million annually from women’s basketball alone — more than the entire 29-sport contract. 

It could also earn more by creating a new sponsorship tier for the sport.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

ESPN, CFP Push Expansion Deadline Back Nearly Two Months

The Dec. 1 decision deadline is moving to Jan. 23.
Oct 24, 2025; Blacksburg, Virginia, USA; California Golden Bears head coach Justin Wilcox before the game at Lane Stadium.

Coaching Carousel Speeds Up, but Buyout Costs Might Slow

Twelve coaches have been fired since the season began.

Lane Kiffin Is at the Center of a Three-School SEC Storm

Ole Miss is expected to match the offers from LSU and Florida.

Featured Today

How NBA Arena Experiences Went Ultra-Luxe

For the most connected guests, the game has become a secondary attraction.
Nov 23, 2025; Inglewood, California, USA; Los Angeles Rams quarterback Matthew Stafford (9) throws a pass against the Tampa Bay Buccaneers during the fourth quarter at SoFi Stadium.
November 24, 2025

Stafford, Rams Rise From the Pack to Super Bowl Contention

The NFL team now has the top odds to win Super Bowl LX.
Nov 16, 2025; Orlando, Florida, USA; NJ/NY Gotham FC celebrate after scoring during extra time against Orlando Pride at Inter&Co Stadium
November 22, 2025

The NWSL Is Growing at Breakneck Pace. Can It Keep Surging?

While the league surges, it also must survive two major challenges.
Trinity Rodman
November 20, 2025

NWSL Regular-Season Ratings See Big Surge, Playoffs Up 5%

Regular-season viewership grew by over 20%, averaging more than 200,000.
exclusive

Schools Consider Not Signing House v. NCAA Enforcement Memo

Texas Tech’s general counsel has advised the school not to sign.
Oct 11, 2025; Los Angeles, California, USA; USC Trojans wide receiver Makai Lemon (6) takes the ball on a kickoff return in the second half against the Michigan Wolverines at United Airlines Field at the Los Angeles Memorial Coliseum
November 20, 2025

UC Investments Head: ‘Do a Little Prayer’ for Our Big Ten Deal

He confirmed “there is no deal on the table” currently.
NCAA
November 21, 2025

Schools Vote Against Rule Allowing College Athletes to Bet on Pro Sports

The NCAA initiated a review process for the rule approved in October.
Sponsored

NFL QB Christian Ponder Is Preparing Athletes for Business

Former NFL quarterback Christian Ponder discusses the transition from field to boardroom.
November 19, 2025

Franklin Hire First Move of Virginia Tech’s New Big-Spending Mentality

The former Penn State coach signed a five-year deal with the Hokies.
Nov 8, 2025; Pasadena, California, USA; UCLA Bruins quarterback Nico Iamaleava (9) drops back to pass against the Nebraska Cornhuskers during the second half at the Rose Bowl.
November 19, 2025

Conferences Agree to Terms of House v. NCAA Enforcement Memo

Schools have two weeks to sign the agreement.
Nov 15, 2025; Annapolis, Maryland, USA; South Florida Bulls quarterback Byrum Brown (17) scrambles through the Navy Midshipmen defense during the second half at Navy-Marine Corps Memorial Stadium. Navy Midshipmen defeated South Florida Bulls 41-28.
November 19, 2025

The Battle for College Football Playoff Relevance in the Group of 6

Seeding and revenue distribution is getting harder for non-power conferences.
November 18, 2025

Alexis Ohanian Is Big NIL Donor to Virginia Women’s Basketball

Virginia hasn’t made the NCAA women’s tournament since 2018.