NBC Hiring Ex-Hawks Exec Grant Liffmann As NBA Front Office Insider

NBC continues to bolster its NBA talent lineup.

Former Hawks executive Grant Liffmann is joining the network, sources told Front Office Sports. His job as front office insider will be to analyze roster moves, a critical role as NBA fans obsessively follow transactions and salary-cap minutiae.

The 38-year-old Liffmann is returning to NBC after spending the past three seasons with the Hawks as the VP of basketball operations under GM Landry Fields, who was fired in April. Before joining the Hawks front office, Liffmann worked for NBC Sports Bay Area for more than five years as a broadcaster for Warriors games. 

An NBC spokesperson declined to comment.

NBC is betting on Liffmann to be a younger version of ESPN’s Bobby Marks or The Athletic’s John Hollinger. The latter helped build a strong Grizzlies core in between media stints, where he was previously an influential writer at ESPN. 

NBC has been busy stocking up its roster as it prepares to re-enter the NBA space after more than two decades away. Mike Tirico and Noah Eagle will be play-by-play broadcasters, as Reggie Miller and Jamal Crawford will share the title of lead color commentator. Carmelo Anthony and Grant Hill will be analysts, and Maria Taylor will be the top studio host.

In a massive coup, NBC also landed Michael Jordan as a special contributor, and basketball fans are eagerly waiting to see how candid he will be in his analysis of today’s game.