Billed as the best February ever by the network, and for good reason, NBC has eclipsed the $900 million in ad sales they projected to make heading into the 2018 games in PyeongChang.
“We have surpassed $900 million in national ad sales for PyeongChang 2018, a Winter Games record said Dan Lovinger, EVP, Advertising Sales, NBC Sports Group in a release. “Advertisers continue to support the Olympics because they recognize the unparalleled value and reach it provides over 18 days and nights. We look forward to adding to this milestone as the drama of the Games unfolds over the next few weeks.”
Thanks in part to forward-thinking that saw the network forge partnerships with social media platforms Snapchat and Musical.ly as well as ridesharing companies like Uber, NBC is delivering Olympic content in more places than ever before.
Alongside their partnerships, NBC also decided to stream all 1,800-plus hours of coverage for the games giving cord-cutters the opportunity to watch how they want to. Due to the increased distribution channels, NBC has turned to a new metric called, “Total Audience Delivery” that will measure the entire number of people watching across all of the different platforms.