• Loading stock data...
Wednesday, February 21, 2024
Register Now for Future of Sports: Cybersecurity

NBA Transactions Heat Up Social Media

While fans reveled in the news, teams were welcoming their new players.

With NBA rosters for next season beginning to take shape, NBA team social accounts are producing creative content to highlight their new players. (via @HoustonRockets on Twitter)

For NBA fans, we’ve reached the time of the year where the season has ended, a champion has been crowned, and the draft has wrapped up. Now we’re at the point where the excitement on Twitter and Instagram may even rival the action on the court: Woj Bomb Season. Between trades and free agent signings, NBA rosters are being shaken up and digital teams have the task of introducing the new faces of the franchise to their supporters via social media.

Arguably the biggest trade of the offseason so far has been the one that sent nine time NBA All-Star Chris Paul to the Houston Rockets in exchange for seven players, a future 1st round draft pick, and cash considerations.

Much of the media criticism of the trade surrounded how Paul and current Rockets’ guard James Harden would be able to share the ball. The Rockets creatively addressed that subject with a well produced video that cobbled together Paul’s highlights and Harden’s highlights to look like they were sharing the floor.

On the other side of that trade, the Clippers welcomed their new additions with a photo set that included jersey swaps of all of those players as well as a thank you to Paul for his six seasons in Los Angeles.

From a graphic design standpoint, jersey swaps are particularly difficult to do perfectly. Based on the high level of detail in that image, the Clips’ designer did an impressive job portraying the athletes in their new duds.

Some of the most creative posts of this nature came from the Portland Trail Blazers when the team sent Tim Quarterman to the Houston Rockets in exchange for cash considerations. Most teams would follow a transaction like that up with a simple press release. However Portland saw it as an opportunity to let their signature wit shine through.

With creativity like this, it’s easy to see why the Trail Blazers were ranked as the league’s top Twitter account by Complex earlier this year.


On a sadder note, the Miami Heat officially waived forward Chris Bosh on Tuesday after Bosh spent the last year or so dealing with blood clots.

Bosh was a part of two championship seasons in Miami and ranks in the top ten in franchise history in points and rebounds. As part of their goodbye to one of the best players to take his talents to South Beach, the Heat put out several pieces of content wishing Bosh well and remembering his biggest moments.

For one, I like the hashtag Miami chose to use for this event incorporating Bosh’s jersey number that team president Pat Riley indicated will be retired. Second, they achieved a nice balance in their content of simplicity and emotion as Heat fans recall some of the greatest moments in franchise history that Bosh was front and center for.

With free agency just getting started, many confirmed player additions haven’t been made official yet with the league office. After July 8th, when the moratorium ends and free agents can officially sign, we’ll undoubtedly see some more outstanding content from the NBA’s top social teams.

What’s been your favorite piece of social content welcoming a player to a new team?

Front Office Sports is a leading multi-platform publication and industry resource that covers the intersection of business and sports.

Want to learn more, or have a story featured about you or your organization? Contact us today.


If you liked this, click the???? below so other people will see this here on Medium.

Copy Link
Link Copied
Link Copied

What to Read

Pundits Bashed a 397-Point NBA All-Star Game—But Fans Still Watched

Silver struggles to conceal his frustration with the game’s lack of competitiveness.

Sabrina-Steph Wasn’t the ‘Battle of the Sexes’—But It Was Part of the Bigger War

The competition could play a factor in increasing the WNBA’s media value.
NBA A.I. All Star Game Lakers Celtics

A Lakers-Celtics Battle Can Turn Into a ‘Hoosiers’ Film

The NBA unveils new A.I. that brings movie themes into games.

Wilson Introduced an Airless Basketball for $2,500. We Had Questions

The black, 3D-printed ball appeared in last year’s Slam Dunk Contest.
podcast thumbnail mobile
Front Office Sports Today

Deconstructing the A’s and Their Messy Move


Featured Today

NASCAR Cup Series driver Bubba Wallace (23), in a Star Wars rebel alliance X-wing fighter pilot-inspired race suit, motions to the crowd to get louder during the driver introductions for the Cup Series Championship race at Phoenix Raceway in Avondale on Nov. 5, 2023.

Celebrity Owners, International Ambitions, and $7B Media Deals: Welcome to the New NASCAR

NASCAR boldly keeps pace with the increasingly competitive sports and entertainment world.
Emily Henegar, a baker and content creator, made a batch of NFL-inspired cookies featuring Taylor Swift and Travis Kelce.
February 11, 2024

The ‘Life-Changing’ Economy of Taylor Swift’s NFL Outfits

Appearing in Swift’s game-day wardrobe has been “life-changing” for small businesses.
February 11, 2024

Tom Brady’s Post-Retirement Embrace of Las Vegas

With business all over town, one partner says, ’He’s going to be a great addition to the city.’
Super Bowl
February 11, 2024

Does the Vegas Super Bowl Make Economic Sense? Depends Where You Get Your Figures

The game’s impact on an already bustling town is a thorny subject.


Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Finance Manager
New York, NY
Senior Technical Artist - Sports Technology
EA Sports
Orlando, FL
Assistant Manager, Affiliate Operations
Portland, OR
Drew Brees smiling while wearing hat

Drew Brees, PointsBet Pull Off Elaborate Lightning Publicity Stunt

The video racked up over 2 million views in about 12 hours.
al michaels and kirk hergstreit
September 15, 2022

Amazon’s Advertising Blitz Ahead Of First ‘Thursday Night Football’

‘Thursday Night Football’ has launched massive marketing takeover ahead of Chiefs-Chargers.
September 16, 2022

NBA Legend Scottie Pippen Latest Celebrity To Endorse LIV Golf

The former Chicago Bull is part of LIV’s celebrity marketing campaign.

Live Sports Are Now High-Tech Experiences

Oracle is leading the technology revolution happening in stadiums across the world.
June 21, 2022

NBA Finals Broke Records on Social Media

The NBA closed out the season with a bang on social media, eclipsing 2 billion video plays for a 19% increase over last year.
June 21, 2022

Gallo Winery Could Be New Player For Super Bowl Spots

Anheuser-Busch is giving up Super Bowl alcohol exclusivity for first in decades. NFL sponsor E. & J. Gallo Winery might step up with own commercials in the Big Game.
June 13, 2022

NBA’s Latest Floating Court Hits London’s River Thames

Hennessy continued their global initiative with the NBA by creating a floating court in the River Thames.
June 13, 2022

Steph Curry Is NBA’s Social Media King

Steph Curry isn’t only dominating on the court, he’s become the king of the NBA’s social and digital push.