• Loading stock data...
Saturday, October 25, 2025
Want a chance to win $250 and free FOS gear? Take our quick reader survey. Take the survey here

NBA Seeks $75B for New Broadcast Rights

Kyle Terada-USA TODAY Sports/Design: Alex Brooks

After the NFL sealed historic 11-year media rights deals for more than $100 billion, the NBA is looking to make headlines for similar reasons.

CNBC reported that the league is aiming for a $75 billion multiyear rights package with Turner Sports and ESPN — $51 billion more than its current deals with the networks’ respective parent companies, AT&T-owned WarnerMedia and Disney.

The deals would pay about $8 billion per year over nine years compared to the current $2.6 billion-per-year contracts, which run through the 2024-25 season. The NBA also has a $1.5 billion streaming deal with Tencent.

The $75 billion goal is not out of reach. For each year of its new NFL rights package, Disney alone will pay the league $2.7 billion — more than the NBA receives annually from all its broadcast partners combined. 

The asking price stems from specific metrics like viewer hours, which help determine the worth of broadcasting rights. That’s good for the NBA, which has seen increased ratings this season.

The last deal between the NBA, Turner Sports, and ESPN took effect in 2016 for nine years at $24 billion, an 180% increase from the prior 2007 agreement.

“The partnership with the NBA is incredibly important to us, and we’re looking forward to getting back at the table with Adam [Silver] and his team when the time is right,” said ESPN president Jimmy Pitaro.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Adam Silver

Congress Wants to Hear from Adam Silver on Gambling Scandal This Week

Silver said he was “deeply disturbed” by the arrests.

MLB Union Chief on Alert As NBA Gambling Scandal Unfolds

The union leader addresses labor and gambling-related concerns.
Terry Rozier

Terry Rozier Will Be Paid Full NBA Salary While on Leave

The Heat are scheduled to pay Rozier $26.6 million for this season. 
Terry Rozier

NBA Strongly Denies Quietly Suspending Terry Rozier in 2023

Brian Windhorst appeared to walk back his comments Friday morning.

Featured Today

Ohio State Buckeyes running back Isaiah West (32) runs the ball in the second half at Camp Randall Stadium on Saturday, Oct. 18, 2025 in Madison, Wisconsin

NIL Has Birthed a Third-Party Cottage Industry—and It’s a Mess

There’s no limit to how much players can make from NIL deals.
Christie's
October 21, 2025

Lou Gehrig’s $4M Jersey and the Exploding Sports Memorabilia Market

An ultra-rare sports collection is about to hit the auction block.
@chef__tezz/Instagram
October 19, 2025

Inside the NFL’s Private Chef Network

Private chefs are the unsung architects of player performance.
October 18, 2025

How Vanderbilt Went From SEC Doormat to Dark Horse CFP Candidate

After beating LSU, Clark Lea said: “Internally, we expect to win.”
YouTube/ Multiple streaming services appear on a Roku TV.

YouTube in Another Carriage Dispute, This Time With Disney

ESPN and ABC could be dropped from the No. 4 U.S. pay-TV distributor.
May 17, 2025; Bronx, New York, USA; New York Yankees left fielder Jasson Dominguez (24) shakes hands with New York Mets right fielder Juan Soto (22) after the top of the fifth inning at Yankee Stadium.
October 23, 2025

Mets, Yankees, and the Nielsen Debate That Won’t Go Away

Weeks after the end of the MLB regular season, viewership issues remain.
Oct 21, 2025; Oklahoma City, Oklahoma, USA; Oklahoma City Thunder guard Shai Gilgeous-Alexander (2) keeps the ball away from Houston Rockets forward Kevin Durant (7) during the second half at Paycom Center
October 23, 2025

NBA’s NBC Return Draws 5.9M Viewers, Best Opener Since 2010

Thunder vs. Rockets peaked at 7.1 million viewers.
Sponsored

How HOKA is Reimagining the NIL Relationship

Fans can now follow their favorite golfers and experience every marquee moment at the Ryder Cup — thanks to innovation from T-Mobile.
Brian Windhorst
October 23, 2025

Brian Windhorst Details Emergency Landing on Omaha–L.A. Flight

The pilots and flight attendants had a communication issue.
October 22, 2025

YouTube Stars Help Bring Back Golf Channel’s ‘Big Break’

The show will return in 2026 after an 11-year hiatus.
Candace Parker
October 22, 2025

Candace Parker Wants NFL-Style Coverage From NBA Media

Amazon will stream its first NBA doubleheader Friday.
Netflix
October 21, 2025

Netflix Staying on the Sidelines As TNT Sports Parent Seeks Buyer

The streaming giant shows little interest in acquisition possibilities.