• Loading stock data...
Thursday, July 3, 2025

NBA, ‘Pokémon Go’ Maker Collaborate for New Game

  • “NBA All-World” launched on Jan. 24.
  • The game allows players to compete against NBA stars and collect new gear using their locations.
NBA All World

A California-based software development company is looking to the NBA for help. 

Niantic, the creator of augmented reality gaming hit “Pokémon Go,” is expanding its reach with “NBA All-World” — an interactive gaming experience that launched on Jan. 24. The mobile game allows players to compete against NBA stars and collect new gear using their locations. 

  • “NBA All-World” comes after a surge of early success for “Pokémon Go,” which made $5 billion between its July 2016 release and July 2021, per Sensor Tower.
  • Since then, Niantic has shuttered its second AR-based gaming title, “Harry Potter: Wizards Unite,” only two years after launch.
  • The company laid off 8% of its workforce — roughly 85-90 employees — in June 2022 and canceled four projects. 

A gaming title featuring NBA talent arrives on the heels of record assets for the NBA players association. Earlier this month, the NBAPA reported that assets reached $428.1 million in the fiscal year ending Sept. 30, 2022 — a 9.5% increase from the previous year. However, money owed to players nearly doubled year-over-year to $199.9 million during the same period.

NBA-NBPA

NBA Players Association Assets Hit Record $428M

The NBPA’s assets reached over $400 million, but its net assets dropped.
January 5, 2023

Big Potential 

“NBA All-World” allows Niantic to maintain its position in a mobile gaming market projected to exceed a valuation of $215 billion by 2028, per SkyQuest Technology Consulting.

The title could be a promising venture for Niantic — the world’s five top-grossing mobile games generated $7.2 billion in revenue in 2022, an increase of $400 million from the year prior.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jun 9, 2025; Cleveland, Ohio, USA; Cleveland Guardians starting pitcher Luis Ortiz (45) throws a pitch during the first inning against the Cincinnati Reds at Progressive Field.

Guardians Pitcher Luis Ortiz Put on Paid Leave Amid MLB Probe

Reports say the investigation is tied to gambling.
exclusive

WNBA Players Reject League’s First CBA Offer

Players felt the initial proposal wasn’t “entirely responsive” to their request.

NHL to Rejoin Olympic Ice in Milan—and NBC Set to Cash In

NHL players last competed in the Olympics in 2014.
Sophie Cunningham

WNBA Expansion Decisions Show League Prioritizes North, NBA Ties

One player ripped the league for its geographic choices.

Featured Today

Geoffrey Esper Can’t Catch a Break at Nathan’s Hot Dog Eating Contest

“Hot dogs is not one of my favorite competitions of the year.”
June 29, 2025

The Battle Over Wimbledon’s Ambitious Expansion Plan

A classic NIMBY standoff on one of the most hallowed grounds in sports.
Seattle Rough & Tumble
June 28, 2025

Women’s Sports Bars Are on the Rise. Survival Isn’t Guaranteed

Some women’s sports bars are cashing in. Others are clawing for funding.
June 27, 2025

Shitposters Have Taken the Reins of Pro Sports’ Official Voices

Meet the social media pros turning sports teams into internet trolls.

Thunder Favored, but Bettors Backing Pacers Big in NBA Finals

The most bet-on exact series outcome is the Thunder winning in five.
Fanduel
March 4, 2025

FanDuel Retains Sports Betting Crown With $14B in 2024 Revenue

The FanDuel parent company posts big increases in revenue and net income.
May 8, 2025

FanDuel Misses Projections As Betting Favorites Dominate 

FanDuel is hit by customer-friendly betting outcomes during March Madness.
Sponsored

Hottest Matchups Following NFL Schedule Release

The NFL released the 2025 regular-season schedule, and anticipation is already building in the ticket marketplace with four months to go.
February 20, 2025

Americans Bet $148 Billion on Sports in 2024, Up 23.6%

Both overall handle and revenue rose by more than 20% last year.
DraftKings app
February 14, 2025

Lawsuit Says DraftKings VIP Program ‘Preyed On’ Gambling Addicts

The company’s being sued for negligence and intentional infliction of emotional distress.
August 20, 2024

Beloved ‘Backyard Sports’ Brand Says It Will Relaunch After Decade Hiatus

“Backyard Baseball” was a turn-of-the-century computer hit. 
DraftKings
August 2, 2024

DraftKings Announces Consumer Tax Starting Next Year

The company’s stock fell 5% Friday morning.