• Loading stock data...
Friday, July 18, 2025

New Looks

NBA court
Photo Credit: Microsoft

The NBA and NHL are looking to blow out their broadcasts as both leagues officially return to action this week.

Microsoft and the NBA will partner to use Together Mode for Teams to feature more than 300 fans on 17-foot tall LED screens around the court. The fans will watch a live feed and can react in real time – the players, as well as viewers at home, will see and hear the reactions. ESPN and Turner Sports have also positioned more than 30 cameras around the court for unique angles. 

Thirty-two cameras, 12 more than normal, will be used around the rinks in Edmonton and Toronto that the NHL will use for its return. That will allow the league to show more of the ice and highlight new angles. There will also be a rink-wide stage with LED screens and banners featuring cheers played from fan-submitted videos.

What’s at Stake:

  • $900 million: approximately how much TV revenue the NBA playoffs generated last year
  • $500 million: approximately how much TV revenue the Stanley Cup Playoffs generated last year

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Bradley Beal
exclusive

‘Brad Doesn’t Like Change’: Beal Agent Says He Wants Long-Term Clippers Deal

Beal agreed to a contract buyout with the Suns on Wednesday.

Cleveland’s WNBA Team Follows Golden State’s Proven Blueprint

The franchise will play its first WNBA season in 2028.
Mar 31, 2025; Washington, District of Columbia, USA; Miami Heat guard Terry Rozier (2) drives to the basket against Washington Wizards guard AJ Johnson (5) during the first quarter at Capital One Arena.

Terry Rozier’s Attorney Confirms He’s Still Under Federal Gambling Probe

Rozier finished the season playing for the Heat despite the federal probe.
Apr 8, 2025; Phoenix, Arizona, USA; Phoenix Suns guard Bradley Beal (3) reacts during the first half against the Golden State Warriors at Footprint Center.

Bradley Beal Agrees to Suns Buyout, Will Join Clippers

Beal is the latest star player to leave Phoenix behind Kevin Durant.

Featured Today

Jul 21, 2024; Ayrshire, SCT; Xander Schauffele celebrates with Claret Jug after winning the Open Championship golf tournament at Royal Troon.

The Boozy History and Traditions of The Open’s Claret Jug

The Open awards the world’s most famous wine decanter.
2025 PDC World Darts Championship Final - Luke Littler vs Michael Van Gerwen
July 16, 2025

A Teen Darts Prodigy Is Becoming Bigger Than the Game Itself

Luke ‘The Nuke’ Littler is cashing in on his devastatingly accurate shot.
May 31, 2025; Philadelphia, PA, USA; Sydney McLaughin-Levrone (USA) reacts before the women's 100m hurdles during the Grand Slam Track Philadelphia at Franklin Field
exclusive
July 13, 2025

Track’s New Money Is Running Into Old Problems

The sport’s big-money era has hit some speed bumps in 2025.
Bobbleheads are seen at Vintage Indy Sports, Tuesday, April 29, 2025 in Speedway. The local sports memorabilia store opened recently.
July 12, 2025

Baseball’s Bobbleheads Are the Center of the Collectibles Universe

Baseball’s most important keepsake drives long lines—and big business.

Judge Rules for NFL, Fanatics Against Small Apparel Seller

The lawsuit argued the NFL “aids and abets” Fanatics with its strategy.
June 13, 2025

What Rolapp’s NFL Exit Means—and the Top Candidates to Replace Him

NFL media boss Brian Rolapp leaves; the league hunts for his replacement.
John Textor
July 11, 2025

UEFA Boots Crystal Palace from Europa League Over Ownership Issues

The South London club will appeal the ruling.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

Dealmaker Jeffrey Kaplan maps the evolution of sports as an asset class
Gabby Thomas
exclusive
June 12, 2025

Grand Slam Track Cancels Los Angeles Meet As $30 Million Track Start-Up..

Sources close to Grand Slam insist money is not an issue.
May 23, 2025

New LPGA Commissioner: Women’s Golf ‘Really Hard’ to Find on TV

Former PGA of America COO Craig Kessler will lead the tour.
Donald Trump, Nick Saban
May 22, 2025

Proposed Trump College Sports Commission May Never Happen

The White House is not sure of its plans.
May 15, 2025

PGA Championship Tees Off With Free Food, Record Hospitality Sales

General admission includes unlimited food and non-alcoholic beverages.