Friday, August 28, 2026
The FOS App Launches September 1 Pre-save on the App Store Today

NBA in Vegas? LeBron and RedBird Are All In

  • RedBird Capital Partners, Fenway Sports Group working with NBA superstar.
  • Fast-rising franchise values could prove to become an impediment.
Kirby Lee-USA TODAY Sports

LeBron James has been increasingly vocal in recent years about his desire to own an NBA expansion team in Las Vegas, going so far as to say last year, “I would love to bring a team here at some point.” Now, some of his biggest financial partners are confirming their interest in aiding that goal, providing what could prove to be crucial support.

“We’re looking at bringing an NBA expansion team [to Vegas] in partnership with LeBron and Fenway Sports Group,” Gerry Cardinale, the founder of RedBird Capital Partners, said Wednesday at the Sports Business Journal Intercollegiate Athletics Forum. “We started this project three years ago.”

James and RedBird are both currently partners in FSG, the parent organization of the Boston Red Sox, Pittsburgh Penguins, Liverpool FC, and the New England Sports Network. Their joint Las Vegas initiative would in part look to take advantage of an ongoing sports boom in the Nevada city previously shunned by most sports leagues. 

Beyond the upcoming Super Bowl to be held at the Raiders’ Allegiant Stadium, the city in just a few years has become home to the Golden Knights, Aces, Formula 1’s Las Vegas Grand Prix, the end of the inaugural NBA In-Season Tournament, and soon will also have the A’s.

The NBA efforts could be further boosted by a planned $10 billion development led by Oak View Group, with an NBA arena as its centerpiece. 

Cost Factors

But while that prospective ownership group contains plenty of star power and financial muscle, Cardinale cautioned that rising franchise values could prove to be a sizable impediment.

“The price talk on an NBA team three years ago was $3 billion. The price talk today on an NBA expansion team is $5.5 billion to $6 billion,” he said. “I’m not sure I can make that work. … Maybe I’m evolved out of existence. Maybe now I’m turning over the baton to a sovereign [wealth fund] or to a lower-cost-of-capital provider. Could be.”

There is no firm timetable for any NBA expansion moves, but the league is expected to focus more on that area after completing its next round of domestic media rights. 

Editor’s Note: RedBird IMI is an investor in Front Office Sports.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Oct 8, 2025; Memphis, Tennessee, USA; Memphis Grizzlies forward Cedric Coward (23) drives to the basket as Boston Celtics guard RJ Luis Jr. (12) defends during the fourth quarter at FedExForum

College Basketball In Crosshairs of Pro-Athlete Eligibility Chaos

The Big 12, SEC, and ACC have extended bans to include basketball.
Exclusive

Union Head: NBA Players Have ‘Serious Problem’ With NBA Europe

Kelly also said the union is “no fan” of the second apron.
Michael Jordan NBC
Exclusive

Michael Jordan Not Expected to Return to NBC’s NBA Coverage

Jordan served as a special contributor for the network last season.
podcast thumbnail mobile
Front Office Sports Today

A Conversation with Tennis Star Jess Pegula on WTA Sex Testing & More

0:00

Featured Today

Deshaun Watson Has Done the Impossible: Unite Browns Fans

Watson was named the starter after complaining boos were “personal.”
August 23, 2026

Dan Snyder ‘Invisible’ in NFL Three Years After Commanders Sale

Snyder has had little to no contact with former NFL associates.
Soccer Football - Premier League - Arsenal v Burnley - Emirates Stadium, London, Britain - May 18, 2026 Arsenal's Kai Havertz scores their first goal past Burnley's Max Weiss
August 21, 2026

Why the Premier League’s Star-Power Shortage Doesn’t Matter

The world’s richest soccer league doesn’t rely on big stars to dominate.
August 12, 2026

Trendy Golf Hat Divide Is More Than a Fashion Fight

As golf has gotten trendier, so has the sport’s style.
Joey Spallina of the Maryland Whipsnakes
August 6, 2026

How Eye Black Became ‘War Paint’ on the Field

“You’re going into battle, doing something you only do on game days.”

US Open: Serena’s Return, High Prices, and Honey Deuces

The top tennis stars will not do their coordinated media protest in New York.
Aug 23, 2025; Atlanta, Georgia, USA; A detailed view of the FedExCup Trophy before the third round of the TOUR Championship golf tournament
August 27, 2026

Good Good Golf Fallout Is Talk of Tour Championship

Major questions still remain for the brand and its partners.
August 27, 2026

MLB Players Balk at Owners’ Proposed Free Agency Revamp

Management’s latest proposal took some inspiration from the NFL and NBA.
Sponsored

Kerri Walsh Jennings’s Playbook for the Future of Volleyball

The former gold medalist talks NCAA, the Olympics, & investing in volleyball.
Feb 2, 2026; San Francisco, CA, USA; Los Angeles Rams linebackers Byron Young (0) and Jared Verse (8) pose during NFC practice at the NFL Flag Fieldhouse at Moscone Center South Building. Mandatory Credit: Kirby Lee-Imagn Images
August 27, 2026

TV Ratings Help Explain Why the NFL Killed the Pro Bowl

Average viewership fell by 57% in one year and 70% in four years.
August 26, 2026

NFL Owners Remain Confident About Roger Goodell Extension

The owners did not discuss it Wednesday during their meeting.
August 26, 2026

Jed York Absent From NFL Owners’ Meeting

49ers CEO Al Guido was the team’s primary representative.
August 26, 2026

NFL Eliminates Pro Bowl Game, Adds Player-Accountability System

Pro Bowl selections will still be made.