Monday, May 18, 2026

NBA in Vegas? LeBron and RedBird Are All In

  • RedBird Capital Partners, Fenway Sports Group working with NBA superstar.
  • Fast-rising franchise values could prove to become an impediment.
Kirby Lee-USA TODAY Sports

LeBron James has been increasingly vocal in recent years about his desire to own an NBA expansion team in Las Vegas, going so far as to say last year, “I would love to bring a team here at some point.” Now, some of his biggest financial partners are confirming their interest in aiding that goal, providing what could prove to be crucial support.

“We’re looking at bringing an NBA expansion team [to Vegas] in partnership with LeBron and Fenway Sports Group,” Gerry Cardinale, the founder of RedBird Capital Partners, said Wednesday at the Sports Business Journal Intercollegiate Athletics Forum. “We started this project three years ago.”

James and RedBird are both currently partners in FSG, the parent organization of the Boston Red Sox, Pittsburgh Penguins, Liverpool FC, and the New England Sports Network. Their joint Las Vegas initiative would in part look to take advantage of an ongoing sports boom in the Nevada city previously shunned by most sports leagues. 

Beyond the upcoming Super Bowl to be held at the Raiders’ Allegiant Stadium, the city in just a few years has become home to the Golden Knights, Aces, Formula 1’s Las Vegas Grand Prix, the end of the inaugural NBA In-Season Tournament, and soon will also have the A’s.

The NBA efforts could be further boosted by a planned $10 billion development led by Oak View Group, with an NBA arena as its centerpiece. 

Cost Factors

But while that prospective ownership group contains plenty of star power and financial muscle, Cardinale cautioned that rising franchise values could prove to be a sizable impediment.

“The price talk on an NBA team three years ago was $3 billion. The price talk today on an NBA expansion team is $5.5 billion to $6 billion,” he said. “I’m not sure I can make that work. … Maybe I’m evolved out of existence. Maybe now I’m turning over the baton to a sovereign [wealth fund] or to a lower-cost-of-capital provider. Could be.”

There is no firm timetable for any NBA expansion moves, but the league is expected to focus more on that area after completing its next round of domestic media rights. 

Editor’s Note: RedBird IMI is an investor in Front Office Sports.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

NBA Conference Finals Show How Modern Title Contenders Are Built

The Knicks and Cavs have the league’s two most expensive rosters.
May 4, 2026; New York, New York, USA; New York Knicks guard Josh Hart (3) controls the ball against Philadelphia 76ers forward/guard Kelly Oubre Jr. (9) during the first quarter of game one of the eastern conference semifinal round of the 2026 NBA Playoffs at Madison Square Garden.

Knicks Ticket Demand Sees MSG Get-In Prices Soar

Resale ticket prices for any potential Finals games at MSG begin at about $2,500.
Sponsored

Volpe Brings Style to the Bronx

With the New York Yankees & Anthony Volpe, Charles Tyrwhitt is bringing its decades-long playbook to one of sports’ biggest stages.

Featured Today

NFL Rivalries Are Made on the Field, Mocked in Schedule Release Videos

Every year, teams find new ways to one-up themselves (and their rivals).
Bart Swings/Falyn Fonoimoana/Avery Poppinga
May 14, 2026

OnlyFans Is Paying Pro Athletes What Their Sports Won’t

The adult-content platform is a reliable income source for niche athletes.
May 13, 2026

How Sports Graphic Designers Are Grappling With the Rise of AI Art

The release of ChatGPT 2.0 Images sparked a conversation among sports designers.
May 12, 2026

Collectible Cups Are Sending Sports Fans Into a Frenzy

The drink is secondary to the wild vessel it comes in.

Nashville’s New $2.1B Stadium Expected to Land 2030 Super Bowl

Team owners will vote on future Super Bowl and NFL Draft locations.
May 17, 2026

Aaron Rai Stuns Golf’s Biggest Names at PGA Championship

The Englishman only had one other PGA Tour win.
Dec 12, 2021; Nashville, Tennessee, USA; Jacksonville Jaguars head coach Urban Meyer on the sidelines against the Tennessee Titans during the second half at Nissan Stadium. Mandatory Credit: Steve Roberts-USA TODAY Sports
May 18, 2026

Jaguars Win $30M Contract Dispute Against Urban Meyer

The Jaguars fired Meyer for cause in 2021.
Sponsored

Volpe Brings Style to the Bronx

With the New York Yankees & Anthony Volpe, Charles Tyrwhitt is bringing its decades-long playbook to one of sports’ biggest stages.
Jul 10, 2021; Las Vegas, Nevada, USA; Conor McGregor fights Dustin Poirier during UFC 264 at T-Mobile Arena. Mandatory Credit: Gary A. Vasquez-USA TODAY Sports
May 17, 2026

Conor McGregor Set for First UFC Fight in 5 Years

McGregor lost his last two fights, which each occurred in 2021.
Jan 12, 2026; Pittsburgh, PA, USA; Pittsburgh Steelers quarterback Aaron Rodgers (8) warms up before an AFC Wild Card Round game against the Houston Texans at Acrisure Stadium. Mandatory Credit: Barry Reeger-Imagn Images
May 17, 2026

Aaron Rodgers Returns to Steelers With a Big Raise

Rodgers’s one-year deal is reportedly worth up to $25 million.
Apr 2, 2026; Portland, Oregon, USA; Tom Dundon, the new owner of the Portland Trail Blazers, before a game between the Portland Trail Blazers and the New Orleans Pelicans at Moda Center. Mandatory Credit: Troy Wayrynen-Imagn Images
May 17, 2026

Tom Dundon: Blazers’ Hotel Controversy Wasn’t About Money

Dundon defended his overall approach to spending.
May 16, 2026

PGA Championship Increases Purse to Record $20.5 Million

The prize money is up from the $19 million paid out last year.