• Loading stock data...
Saturday, April 19, 2025

NBA in Vegas? LeBron and RedBird Are All In

  • RedBird Capital Partners, Fenway Sports Group working with NBA superstar.
  • Fast-rising franchise values could prove to become an impediment.
Kirby Lee-USA TODAY Sports

LeBron James has been increasingly vocal in recent years about his desire to own an NBA expansion team in Las Vegas, going so far as to say last year, “I would love to bring a team here at some point.” Now, some of his biggest financial partners are confirming their interest in aiding that goal, providing what could prove to be crucial support.

“We’re looking at bringing an NBA expansion team [to Vegas] in partnership with LeBron and Fenway Sports Group,” Gerry Cardinale, the founder of RedBird Capital Partners, said Wednesday at the Sports Business Journal Intercollegiate Athletics Forum. “We started this project three years ago.”

James and RedBird are both currently partners in FSG, the parent organization of the Boston Red Sox, Pittsburgh Penguins, Liverpool FC, and the New England Sports Network. Their joint Las Vegas initiative would in part look to take advantage of an ongoing sports boom in the Nevada city previously shunned by most sports leagues. 

Beyond the upcoming Super Bowl to be held at the Raiders’ Allegiant Stadium, the city in just a few years has become home to the Golden Knights, Aces, Formula 1’s Las Vegas Grand Prix, the end of the inaugural NBA In-Season Tournament, and soon will also have the A’s.

The NBA efforts could be further boosted by a planned $10 billion development led by Oak View Group, with an NBA arena as its centerpiece. 

Cost Factors

But while that prospective ownership group contains plenty of star power and financial muscle, Cardinale cautioned that rising franchise values could prove to be a sizable impediment.

“The price talk on an NBA team three years ago was $3 billion. The price talk today on an NBA expansion team is $5.5 billion to $6 billion,” he said. “I’m not sure I can make that work. … Maybe I’m evolved out of existence. Maybe now I’m turning over the baton to a sovereign [wealth fund] or to a lower-cost-of-capital provider. Could be.”

There is no firm timetable for any NBA expansion moves, but the league is expected to focus more on that area after completing its next round of domestic media rights. 

Editor’s Note: RedBird IMI is an investor in Front Office Sports.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Dec 9, 2024; Toronto, Ontario, CAN; New York Knicks guard Jalen Brunson (11) watches as center Karl-Anthony Towns (32) celebrates after making a three point basket to clinch a win against the Toronto Raptors near the end of the fourth quarter at Scotiabank Arena

Same Owner, New Knicks: New York’s Remarkable Rebound

The franchise’s renaissance didn’t happen overnight.

High-Priced Suns Have a Frustrated Owner, Few Good Options

Phoenix missed the playoffs with an NBA-high $210 million payroll.

NHL Breaks Attendance Record for Third Straight Season

More than 23 million hockey fans attended games this season.

UFL Dealing With Challenges Three Weeks Into Second Season

The spring football league is in its second season.

Featured Today

Masters

Why The Masters Quietly Cracked Down on Ticket Resellers

Insiders expect big changes are coming to ticketing at Augusta National.
exclusive
April 16, 2025

Inside Nico Iamaleava’s Ugly Breakup With Tennessee

Iamaleava’s representatives claim to FOS he didn’t push for more NIL money.
Jul 29, 2024; Villeneuve-d'Ascq, France; France center Dominique Malonga (14) and guard Marine Johannes (23) celebrate after defeating Canada during the Paris 2024 Olympic Summer Games at Stade Pierre-Mauroy
April 13, 2025

‘Has to Change’: The WNBA’s International Player Problem

As more global stars arrive, the “prioritization” rule is causing tension.
Yamine Lamal Barcelona
April 12, 2025

Lamine Yamal: The Pressure and Price of Barcelona’s Young Prodigy

Lamine Yamal is a teenage superstar. Can Barcelona afford him?
UFL

UFL and Players Union Agree to New CBA, Pending Board Approval

Players say the new deal gives them wins on wages and healthcare.
Jan 8, 2025; Cleveland, Ohio, USA; Cleveland Cavaliers guard Darius Garland (10) drives to the basket against Oklahoma City Thunder guard Shai Gilgeous-Alexander (2) during the second half at Rocket Mortgage FieldHouse.
April 17, 2025

Thunder, Cavs Are NBA Title Contenders on a Budget—for Now

The NBA playoffs tip off this weekend.
April 18, 2025

Golf’s Other Majors Won’t Follow Masters Lead in Banning Phones

Phone intrusions at past majors have led to strong reactions from golfers.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

This week, Two-time Super Bowl Champion and CBS NFL analyst Logan Ryan joins us to talk the business of sports on our third installment of Portfolio Players.
Kim Ng
April 17, 2025

Kim Ng Is Trying to Crack Pro Softball’s Toughest Problem

Ng’s new task is translating the popularity of college softball to pros.
April 17, 2025

WNBPA Matches NBA’s 3-Point Contest Prize. Will Caitlin Clark Join?

The 2025 WNBA All-Star weekend will be in Indianapolis.
April 17, 2025

Travis Hunter’s Two-Way Ambitions Could Present New Pay Questions

The Heisman Trophy winner is adamant about playing both ways as a pro.
April 16, 2025

PGA Tour’s Wesley Bryan Suspended For Competing in LIV Golf Creator Event

The suspension had been expected for several weeks.