Friday, May 15, 2026

NBA in Vegas? LeBron and RedBird Are All In

  • RedBird Capital Partners, Fenway Sports Group working with NBA superstar.
  • Fast-rising franchise values could prove to become an impediment.
Kirby Lee-USA TODAY Sports

LeBron James has been increasingly vocal in recent years about his desire to own an NBA expansion team in Las Vegas, going so far as to say last year, “I would love to bring a team here at some point.” Now, some of his biggest financial partners are confirming their interest in aiding that goal, providing what could prove to be crucial support.

“We’re looking at bringing an NBA expansion team [to Vegas] in partnership with LeBron and Fenway Sports Group,” Gerry Cardinale, the founder of RedBird Capital Partners, said Wednesday at the Sports Business Journal Intercollegiate Athletics Forum. “We started this project three years ago.”

James and RedBird are both currently partners in FSG, the parent organization of the Boston Red Sox, Pittsburgh Penguins, Liverpool FC, and the New England Sports Network. Their joint Las Vegas initiative would in part look to take advantage of an ongoing sports boom in the Nevada city previously shunned by most sports leagues. 

Beyond the upcoming Super Bowl to be held at the Raiders’ Allegiant Stadium, the city in just a few years has become home to the Golden Knights, Aces, Formula 1’s Las Vegas Grand Prix, the end of the inaugural NBA In-Season Tournament, and soon will also have the A’s.

The NBA efforts could be further boosted by a planned $10 billion development led by Oak View Group, with an NBA arena as its centerpiece. 

Cost Factors

But while that prospective ownership group contains plenty of star power and financial muscle, Cardinale cautioned that rising franchise values could prove to be a sizable impediment.

“The price talk on an NBA team three years ago was $3 billion. The price talk today on an NBA expansion team is $5.5 billion to $6 billion,” he said. “I’m not sure I can make that work. … Maybe I’m evolved out of existence. Maybe now I’m turning over the baton to a sovereign [wealth fund] or to a lower-cost-of-capital provider. Could be.”

There is no firm timetable for any NBA expansion moves, but the league is expected to focus more on that area after completing its next round of domestic media rights. 

Editor’s Note: RedBird IMI is an investor in Front Office Sports.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

May 13, 2006; Washington, D.C, USA; FILE PHOTO; Houston Comets at Washington Mystics -- Houston forward Sheryl Swoopes brings the ball up court.

Houston WNBA Team Expects to Keep Comets Name

The Connecticut Sun will move to Houston in 2027.
Dec 15, 2023; Philadelphia, Pennsylvania, USA; Philadelphia 76ers resident of Basketball Operations Daryl Morey speaks with the media before a game against the Detroit Pistons at Wells Fargo Center. Mandatory Credit: Bill Streicher-USA TODAY Sports
opinion

Why the NBA Should Hire Daryl Morey to Be Its Theo Epstein

The 76ers fired Morey earlier this week.

Silver Says He Could Further Punish Tanking Teams in New Lottery

“We can actually take away draft lottery balls.”
Mar 15, 2025; Charlotte, NC, USA; ACC commissioner Jim Phillips hands the championship trophy to Duke Blue Devils head coach Jon Scheyer after the 2025 ACC Conference Championship game against the Louisville Cardinals at Spectrum Center. Mandatory Credit: Jim Dedmon-Imagn Images

ACC Backs Duke-Amazon Deal Despite Big Ten Concerns

ACC commissioner Jim Phillips revealed ESPN was involved in the discussions.

Featured Today

NFL Rivalries Are Made on the Field, Mocked in Schedule Release Videos

Every year, teams find new ways to one-up themselves (and their rivals).
Bart Swings/Falyn Fonoimoana/Avery Poppinga
May 14, 2026

OnlyFans Is Paying Pro Athletes What Their Sports Won’t

The adult-content platform is a reliable income source for niche athletes.
May 13, 2026

How Sports Graphic Designers Are Grappling With the Rise of AI Art

The release of ChatGPT 2.0 Images sparked a conversation among sports designers.
May 12, 2026

Collectible Cups Are Sending Sports Fans Into a Frenzy

The drink is secondary to the wild vessel it comes in.
Jan 17, 2026; Denver, CO, USA; Buffalo Bills quarterback Josh Allen (17) runs against Denver Broncos linebacker Karene Reid (47) during the second quarter of an AFC Divisional Round playoff game at Empower Field at Mile High.

NFL Schedule Leans Further Into Holidays, Streaming Expansion

The upcoming slate features several notable changes from 2025.
Feb 5, 2026; Santa Clara, CA, USA; New England Patriots head coach Mike Vrabel talks to media members at the Santa Clara Marriott. Mandatory Credit: Darren Yamashita-Imagn Images
May 14, 2026

NFL Staying Hands-Off Schedule Videos as Vrabel Jokes Loom

The league isn’t reviewing teams’ schedule release videos in advance.
May 14, 2026; Newtown Square, Pennsylvania, USA; Scottie Scheffler walks past fans to the seventh tee during the first round of the PGA Championship golf tournament at Aronimink Golf Club.
May 14, 2026

After PGA Championship, Pennsylvania Targets PGA Tour Stop

“We invest $2.5 million in it, but this event alone is expected to generate $125 million.”
Sponsored

What Is It Like to Run the Knicks?

Dave Checketts on his time running the Knicks & Jazz, Jordan war stories, and his investment strategy across major sports leagues.
PGA Championship
May 13, 2026

Food Is Free at PGA Championship, but a Beer Starts at $15

The Championship+ all-inclusive ticket program debuted in 2021.
opinion
May 13, 2026

NFL Should Release Audio on Crucial Replay Decisions

The ACC let viewers in the replay booth last fall.
May 11, 2026; Newtown Square, Pennsylvania, Mark Geddes plays a shot the eighteenth hole during a practice round of the PGA Championship golf tournament at Aronimink Golf Club.
May 13, 2026

The PGA Championship’s Prize-Money Balancing Act

Last year’s prize money was $19 million, up $500,000 from 2024.
May 13, 2026

WNBA Teams Use Hardship Contracts Despite Expanded Rosters

WNBA teams have two developmental contract spots this year.