Monday, October 12, 2026
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

NBA Hiring Team to Oversee Automated Officiating

  • The NBA is entering its second year of partnership with Sony’s Hawk-Eye.
  • Hawk-Eye has become a staple in tennis, baseball, and cricket.
D. Ross Cameron-USA TODAY Sports

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

The NBA is hiring for a gig expected to take the league into the next phase of replay. 

On Tuesday night, the league posted a job for a technical lead manager, a position that is expected to build out its own team and “develop and deploy automated officiating capabilities to impact every game of the NBA season.” 

The job comes at a time when professional sports continue to lean more and more into technology to decide games. Major tennis tournaments use a fully automated Hawk-Eye system for boundary challenges; baseball is working out whether to use an automated strike zone or introduce a challenge system for balls and strikes; the NFL recently decided its optical tracking system for first downs wasn’t quite ready for prime time. European soccer is still struggling with implementing its Video Assisted Referee replay system. 

This past season marked the NBA’s first in a partnership with Sony’s Hawk-Eye and mostly used it to assist with deciding out-of-bounds and goaltending calls this past season, a source familiar with the partnership told Front Office Sports. Hawk-Eye supplies the system widely adopted by tennis and is contributing to the development of the automated strike zone in baseball.

The NBA has said before that it hopes to use Hawk-Eye to develop a system to help with calls involving boundary calls—for example, contested plays involving the three-point shot or out-of-bounds lines—and goaltending. Unlike some other sports, basketball will seemingly always require some human element to judge fouls.

A spokesperson for Hawk-Eye, which is owned by Sony, did not immediately respond to a request for comment. 

After a full season with the technology, the league decided to have an internal hire whose main responsibility is working with and developing new ways to implement it, the source familiar with the partnership said.

Officiating in the NBA has come under fire in recent years, especially last season, as players, coaches, and executives have all complained about inconsistent calls, questionable technical fouls, and last two-minute reports filled with missed calls. Longtime NBA referee Eric Lewis retired over an investigation into a burner account on X/Twitter and Kings coach Mike Brown brought his laptop into a postgame press conference in January after a game in Milwaukee to show examples of calls he had a problem with. 

While Hawk-Eye and whomever the NBA hires can’t fix the league’s officiating problem single-handedly, it appears to be taking another step toward improving it by building a team to deploy new systems designed to aid the officials. 

Though it’s not a requirement, the job description said “a deep understanding of officiating” is “a plus.” 

Download the FOS App

The business of sports, in your pocket.

QR code to download the app

Scan the QR code to get the app now.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Sep 27, 2026; Denver, Colorado, USA; NBC broadcast analyst Mike Tomlin before the game between Los Angeles Rams and Denver Broncos at Empower Field at Mile High. Mandatory Credit: Ron Chenoy-Imagn Images
Opinion

The Tomlin Effect? NFL Analysts More Blunt Than Ever

Rex Ryan is the latest ex-coach to break from the fraternity.

Atlanta Dream Likely to Host WNBA Finals at Tiny Home Arena

The Dream will play their home games at State Farm next year.

Dodgers’ Payroll Bigger Than Rest of MLB Final Four Combined

The LCS round highlights a revenue and spending imbalance.
podcast thumbnail mobile
Front Office Sports Today

10/9/26 – MLB’s 154-Game Pitch, NFL Bets on SCOTUS, Shaq Says Barkley Isn’t Leaving

0:00

Featured Today

Oct 5, 2026; Pittsburgh, Pennsylvania, USA; Pittsburgh Penguins general manager Kyle Dubas arrives at the arena before the Penguins host the Winnipeg Jets at PPG Paints Arena

NHL’s New Wave of GMs Is Built Different

“I am in the prediction business,” Devils GM Sunny Mehta tells FOS.
Action Images/Peter Cziborra
October 9, 2026

Is Leicester City’s $264 Million Price Tag Too Rich for Hungry Investors?

After falling from grace, how much is a former top club worth?
Oct 3, 2026; Starkville, Mississippi, USA; Alabama Crimson Tide head coach Kalen DeBoer waits to run onto the field prior to the game against the Mississippi State Bulldogs at Davis Wade Stadium at Scott Field. Mandatory Credit: Petre Thomas-Imagn Images
October 7, 2026

Who Is Alabama Football in Year 3 Under Kalen DeBoer?

The No. 6 Crimson Tide host No. 2 Georgia on Saturday.
Cubs behind the scenes
October 6, 2026

Hollywood and TikTok: Sports Media’s New ‘Blueprint’

Teams and leagues are pouring money into the quest for fans.
October 2, 2026

How the Baseball Cap Became a ‘Behemoth’

The hat has become essential for athletes, fans, and the sports-agnostic.
Sponsored

The Football Marketing Offensive Playbook

How to activate during the moments that matter most to football fans.
Sponsored

World Cup Betting Preview: Big Kickoff in USA, Canada, and Mexico

A look at the key betting storylines with BetMGM heading into the tournament, including favorites, dark horses, and top scorer odds.
Sponsored

Inside the EY 2026 Sports Engagement Index: The Real Map of American Sports Participation

EY’s latest index explores how shifting U.S. fan behaviors are expanding the definition of sports engagement.
Sponsored

Beyond the Scorecard: How Dow Is Putting Purpose at the Center of Women’s Golf

Discover how Dow and the LPGA are building a partnership with lasting impact.
Sponsored

How the Premier League is Rewiring Fan Engagement With AI

Inside the Premier League’s AI-powered effort to bring fans closer to the game through personalized experiences.
Sponsored

How Microsoft and the Premier League Are Making Fans Feel Closer to the Game

The Premier League reaches fans in 189 countries. Now, with Microsoft, it is making global fandom more personal through AI.
Sponsored

Fueling Dreams with Spectrum Business

Behind every league, team, and major event are the communities and small businesses helping power the business of sports.
Sponsored

Baseball Is Back: MLB Opening Day Prices Soar

MLB Opening Day ticket prices are at record highs. TickPick data breaks down demand, pricing trends, and where fans are paying the most.