Saturday, July 25, 2026

NBA GMs Want Apron Rules Changed. Commissioner Says They Help Parity

  • The commissioner points to an ongoing run of competitive balance across the league.
  • The NBA is taking part in an industry-wide anti-hate campaign that leans into the unifying power of sports.
Peter Casey-Imagn Images

​​NBA commissioner Adam Silver defended the increasingly controversial second apron of the league’s salary cap, saying it has helped promote broader competitive balance.

Speaking Thursday at the Columbia University Sports Management Conference in New York, Silver said the measure—a key feature of a collective bargaining agreement struck last year with the National Basketball Players Association—has shown strong early results. The commissioner in particular cited an ongoing run in which the last six NBA seasons have yielded six different champions. 

“The goal, in essence, is that every team, regardless of market size, has a roughly equal chance to compete, and to run a rational business,” Silver said. “It seems to be working so far.”

The second apron, in the NBA salary cap context, is a dollar limit that teams are penalized for exceeding. For the 2024–2025 season, it’s set at $188.9 million. Draft pick penalties and heavy restrictions on roster movement are levied on teams spending above that level. Already, the defending champion Celtics are grappling with the implications of the rules. Team GMs recently voted the apron as the league rule that most needs to change. Additionally, those rules have been increasingly seen as a potential impediment to dynasties. Silver said that might prove true, but added it could also promote a new kind of dynasty.

“For fans, the goal is certainly not to stop dynasties, but by drafting well, potentially by trading well, is there a different type of dynasty that’s created?” he posited.

In other matters addressed by the commissioner:

  • Franchise values: Silver said he sees no bubble in NBA team values that last year reached an average of $3.85 billion, calling the ongoing growth something of a “high-class problem” and something advancing the notion of pro teams as a new asset class. That said, Silver acknowledged the role of institutional investors, something the league has allowed for several years, and said that at some point, franchise values could outstrip the wealth of even the richest individuals.
  • Media: Silver said the league’s new national media deals are not a panacea to ongoing turbulence in the regional sports network business, highlighted by the ongoing bankruptcy of Diamond Sports Group. The new agreements with ESPN, NBC Sports, and Amazon, however, will help smooth out some market differences among clubs, he said. 
  • International: After a long period of turbulence with China, particularly in the wake of a pro–Hong Kong tweet posted in 2019 by now-76ers president of basketball operations Daryl Morey, Silver said, “I think we will bring games back to China at some point. We had a well-known incident there pre-pandemic with a tweet and China’s government took us off the air for a period of time. We accepted that. We stood by our values.”

Standing Up to Hate

Silver and the NBA, meanwhile, are part of a new anti-hate advocacy effort led by Robert Kraft, owner of the NFL’s Patriots. The Kraft-led Foundation to Combat Antisemitism is starting a new campaign entitled “Timeout Against Hate,” which will seek to raise awareness of hate levied against a wide variety of groups and ethnicities. 

Debuting tonight on Amazon Prime Video’s Thursday Night Football, “Timeout Against Hate” will involve every major U.S. pro sports league, and features many major sports figures including Billie Jean King, Shaquille O’Neal, Jim Harbaugh, and Joe Torre, among many others.

Representing a significant expansion of Kraft’s existing work in this area over the past five years, the campaign seeks to lean in to sports’ role as one of the last great unifiers in society. 

“It’s important to understand that even if the hate isn’t directed at you or the group that you’re a member of, it’s corrosive to all of society and really the underpinning of our democracy,” Silver said earlier Thursday on CNBC.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

May 7, 2026; Oklahoma City, Oklahoma, USA; Los Angeles Lakers forward LeBron James (23) reacts after a play against the Oklahoma City Thunder in the first half during game two of the second round of the 2026 NBA Playoffs at Paycom Center. Mandatory Credit: Alonzo Adams-Imagn Images

Prediction Markets Had No Clue Where LeBron Was Going

Philadelphia’s chances on Kalshi spiked just before the news broke.

WNBA Union Leaders Sidestep Cathy Engelbert Questions 

Engelbert will speak at a press conference Saturday.
Feb 7, 2019; Spokane, WA, USA; ESPN personality Neil Everett looks on during a game between the San Francisco Dons and Gonzaga Bulldogs in the second half at McCarthey Athletic Center. The Bulldogs won 92-62. Mandatory Credit: James Snook-USA TODAY Sports
Opinion

Is This the Cruel New Reality of Sports Media Layoffs?

Layoffs in Portland and Bristol this week were especially cold-blooded.
Apr 18, 2026; Los Angeles, California, USA; Los Angeles Lakers forward LeBron James (23) reacts against the Houston Rockets during game one of the first round of the 2026 NBA Playoffs at Crypto.com Arena. Mandatory Credit: Kirby Lee-Imagn Images

LeBron James to Sign With 76ers

James will join the fourth team of his NBA career.
podcast thumbnail mobile
Front Office Sports Today

7/24/26 – Mark Cuban Buys Into A’s, Raiders Sign Mendoza, Sophie Cunningham’s Meteoric Rise

0:00

Featured Today

Tom's Watch Bar

Sports Bars Are Cashing In From Summer of Soccer

The World Cup has brought a windfall to America’s biggest sports bars.
Jun 16, 2026; East Rutherford, New Jersey, USA; France forward Michael Olise (11) controls the ball against Senegal during a Group I match of the 2026 FIFA World Cup at New York New Jersey Stadium
July 16, 2026

Where World Cup Stars Go to Customize Their Cleats

The world’s best players turn to a Scottish craftsman for perfect cleats.
July 10, 2026

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
July 10, 2026

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
Pillow Fight Championship
July 8, 2026

How Obscure Sports Get Mainstream TV Deals

For niche sports, getting on TV often matters more than getting paid.

Packers Made Whopping $753 Million in Revenue Last Season

The Packers, and the NFL overall, remain a financial behemoth.
Men BMX Park Final, X Games
July 24, 2026

What ‘X Games Has That Everybody Wants’: A Young Audience

Founder athletes including Chloe Kim and Eileen Gu have equity in the business.
July 24, 2026

18-Game NFL Season On Hold After Super Bowl LXII Date Set

Nearly two years after awarding the game, the NFL sets a date.
Sponsored

Inside the EY 2026 Sports Engagement Index: The Real Map of American Sports Participation

EY’s latest index explores how shifting U.S. fan behaviors are expanding the definition of sports engagement.
Apr 1, 2026; Phoenix, Arizona, USA; Detroit Tigers pitcher Tarik Skubal in the fifth inning against the Arizona Diamondbacks at Chase Field. Mandatory Credit: Mark J. Rebilas-Imagn Images
July 24, 2026

Tarik Skubal Makes Plea to Stay in Detroit Ahead of Trade Deadline

Skubal could make his final home start for Detroit on Friday.
July 24, 2026

After $9.6 Billion Seahawks Sale, Which NFL Team Is Next?

NFL owners aren’t rushing to sell despite soaring values.
Jul 9, 2026; Phoenix, Arizona, USA; Indiana Fever guard Sophie Cunningham (8) against the Phoenix Mercury at Mortgage Matchup Center. Mandatory Credit: Mark J. Rebilas-Imagn Images
July 24, 2026

Sophie Cunningham’s Unlikely Path to WNBA Stardom

The reserve guard has become one of the WNBA’s most famous players.
Apr 12, 2026; Los Angeles, California; Los Angeles Lakers forward LeBron James (23) reacts in the first half against the Utah Jazz at Crypto.com Arena. Mandatory Credit: Kirby Lee-Imagn Images
July 23, 2026

LeBron’s Free Agency Continues to Stall NBA Offseason

James’s ongoing free agency has lasted longer than his previous three combined.