Tuesday, July 28, 2026

NBA GMs Want Apron Rules Changed. Commissioner Says They Help Parity

  • The commissioner points to an ongoing run of competitive balance across the league.
  • The NBA is taking part in an industry-wide anti-hate campaign that leans into the unifying power of sports.
Peter Casey-Imagn Images

​​NBA commissioner Adam Silver defended the increasingly controversial second apron of the league’s salary cap, saying it has helped promote broader competitive balance.

Speaking Thursday at the Columbia University Sports Management Conference in New York, Silver said the measure—a key feature of a collective bargaining agreement struck last year with the National Basketball Players Association—has shown strong early results. The commissioner in particular cited an ongoing run in which the last six NBA seasons have yielded six different champions. 

“The goal, in essence, is that every team, regardless of market size, has a roughly equal chance to compete, and to run a rational business,” Silver said. “It seems to be working so far.”

The second apron, in the NBA salary cap context, is a dollar limit that teams are penalized for exceeding. For the 2024–2025 season, it’s set at $188.9 million. Draft pick penalties and heavy restrictions on roster movement are levied on teams spending above that level. Already, the defending champion Celtics are grappling with the implications of the rules. Team GMs recently voted the apron as the league rule that most needs to change. Additionally, those rules have been increasingly seen as a potential impediment to dynasties. Silver said that might prove true, but added it could also promote a new kind of dynasty.

“For fans, the goal is certainly not to stop dynasties, but by drafting well, potentially by trading well, is there a different type of dynasty that’s created?” he posited.

In other matters addressed by the commissioner:

  • Franchise values: Silver said he sees no bubble in NBA team values that last year reached an average of $3.85 billion, calling the ongoing growth something of a “high-class problem” and something advancing the notion of pro teams as a new asset class. That said, Silver acknowledged the role of institutional investors, something the league has allowed for several years, and said that at some point, franchise values could outstrip the wealth of even the richest individuals.
  • Media: Silver said the league’s new national media deals are not a panacea to ongoing turbulence in the regional sports network business, highlighted by the ongoing bankruptcy of Diamond Sports Group. The new agreements with ESPN, NBC Sports, and Amazon, however, will help smooth out some market differences among clubs, he said. 
  • International: After a long period of turbulence with China, particularly in the wake of a pro–Hong Kong tweet posted in 2019 by now-76ers president of basketball operations Daryl Morey, Silver said, “I think we will bring games back to China at some point. We had a well-known incident there pre-pandemic with a tweet and China’s government took us off the air for a period of time. We accepted that. We stood by our values.”

Standing Up to Hate

Silver and the NBA, meanwhile, are part of a new anti-hate advocacy effort led by Robert Kraft, owner of the NFL’s Patriots. The Kraft-led Foundation to Combat Antisemitism is starting a new campaign entitled “Timeout Against Hate,” which will seek to raise awareness of hate levied against a wide variety of groups and ethnicities. 

Debuting tonight on Amazon Prime Video’s Thursday Night Football, “Timeout Against Hate” will involve every major U.S. pro sports league, and features many major sports figures including Billie Jean King, Shaquille O’Neal, Jim Harbaugh, and Joe Torre, among many others.

Representing a significant expansion of Kraft’s existing work in this area over the past five years, the campaign seeks to lean in to sports’ role as one of the last great unifiers in society. 

“It’s important to understand that even if the hate isn’t directed at you or the group that you’re a member of, it’s corrosive to all of society and really the underpinning of our democracy,” Silver said earlier Thursday on CNBC.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Paris 2024 Olympics - Basketball - Men's Quarterfinal - Brazil vs United States - Bercy Arena, Paris, France - August 06, 2024. Joel Embiid of United States and Lebron James of United States react during the match. REUTERS/Brian Snyder

LeBron James Turns 76ers Into National TV Fixture

The NBA had been waiting on James’s decision to finalize its schedule.
Sep 13, 2025; Stanford, California, USA; Stanford Cardinal offensive lineman Fisher Anderson (center) blocks against Boston College Eagles defensive lineman Kwan Williams (right) during the fourth quarter at Stanford Stadium.

Stanford Football Players Launch Effort to Unionize

The football players’ CFBPA “fraternity chapter” could eventually be a union.

LeBron’s Decision Leaves Three Big Questions for the NBA

James’s decision allows free agency to finish.

LeBron Officially Signs $8M Deal As Sixers Continue Roster Shuffle

James agreed to a two-year deal with the Sixers on Friday.
podcast thumbnail mobile
Front Office Sports Today

7/28/26 – 76ers’ Huge TV Boost, UNC GM Investigation, Stanford’s Unionization Process

0:00

Featured Today

Tom's Watch Bar

Sports Bars Are Cashing In From Summer of Soccer

The World Cup has brought a windfall to America’s biggest sports bars.
Jun 16, 2026; East Rutherford, New Jersey, USA; France forward Michael Olise (11) controls the ball against Senegal during a Group I match of the 2026 FIFA World Cup at New York New Jersey Stadium
July 16, 2026

Where World Cup Stars Go to Customize Their Cleats

The world’s best players turn to a Scottish craftsman for perfect cleats.
July 10, 2026

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
July 10, 2026

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
Pillow Fight Championship
July 8, 2026

How Obscure Sports Get Mainstream TV Deals

For niche sports, getting on TV often matters more than getting paid.
Sponsored

The Football Marketing Offensive Playbook

Why football is a powerful brand stage in sports, and how to activate during the moments that matter most to football fans.
July 27, 2026

LIV’s Future Faces New Questions As Finale Appears in Doubt

LIV has three more events scheduled in August.
July 27, 2026

Packers Say Other NFL Teams Have An ‘ATM Machine’ They Lack

The NFL team reiterates it will not sell the Lambeau Field naming rights.
Sponsored

Inside the EY 2026 Sports Engagement Index: The Real Map of American Sports Participation

EY’s latest index explores how shifting U.S. fan behaviors are expanding the definition of sports engagement.
Feb 8, 2026; Santa Clara, CA, USA; New England Patriots wide receiver Stefon Diggs (8) during halftime against the Seattle Seahawks in Super Bowl LX at Levi's Stadium. Mandatory Credit: Darren Yamashita-Imagn Images
July 27, 2026

Big Names Remain Unsigned as NFL Training Camps Open

Stefon Diggs and Tyreek Hill are two receivers still available.
July 26, 2026

Messi to Skip Another MLS All-Star Game, but Avoids Repeat Ban

Messi just led Argentina to its second straight World Cup Final.
July 26, 2026

WNBA Will Tackle Officiating Woes With New Replay Center

The WNBA will use the NBA’s replay center facility in New Jersey.
July 25, 2026

Engelbert Dodges Question on Her Future as Commissioner

The WNBA commissioner has been under pressure over multiple perceived scandals.