Wednesday, October 28, 2026

NBA Finals Tickets In Less Demand Than Previous Years

  • The average price of tickets on the resale market is 36% lower than last year.
  • Cheapest get-in price is around $700 for Game 1 in Denver.
Kyle Terada-USA TODAY Sports

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

Tickets for Game 1 of the NBA Finals are unsurprisingly much cheaper on the secondary market than last year’s series between the Golden State Warriors and Boston Celtics.

As of Wednesday afternoon, the average resale ticket price for Thursday night’s matchup between the Miami Heat and the Denver Nuggets at the latter’s Ball Arena is $1,288, according to SeatGeek data. That’s a 36% decrease from last year’s opening game, which had an average resale ticket price of $1,999 one day out.

A series between the Celtics and Los Angeles Lakers — who both lost in their respective conference finals — could have set new records for ticket prices. 

However, many are touting the quality of the Nuggets-Heat series for basketball savants, with the added attraction that Denver is looking for its first NBA title.

Pending the outcome of Game 1, which has a get-in price of about $700 and some courtside seats selling for $20,000-plus, the average price for Game 2 will likely fluctuate from its current value of $1,359, SeatGeek tells Front Office Sports.

The current average resale price for Games 3 and 4 in Miami are similar to the first two games in Denver, currently sitting at $1,365 and $1,277, respectively.

Denver fans haven’t seen the Nuggets play at home since May 18, when they went up 2-0 on the Lakers on the way to an eventual series sweep. The Heat, meanwhile, are fresh off their seven-game series with the Celtics, which ended Monday night in Boston.

Download the FOS App

The business of sports, in your pocket.

QR code to download the app

Scan the QR code to get the app now.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Basketball - EuroLeague - Virtus Bologna v Maccabi Tel Aviv - PalaDozza, Bologna, Italy - November 21, 2025 Virtus Bologna's Carsen Edwards reacts

NBA Europe’s Promise Comes With an Americanization Risk

“The energy around European basketball is undeniable right now.”
February 20, 2022; Cleveland, Ohio, USA; NBA great Isiah Thomas is honored for being selected to the NBA 75th Anniversary Team during halftime in the 2022 NBA All-Star Game at Rocket Mortgage FieldHouse.

Isiah Thomas’s Knicks Role Puzzles Investor

Thomas will sit on the Knicks’ board beginning later this month.
Aug 9, 2026; Bedminster, New Jersey, USA; President Donald Trump walks out of the clubhouse during the final round of the LIV Golf New York tournament at Trump National Bedminster.

Trump’s Year of Sports Gets Busier With CFB, Presidents Cup

The impact of Trump’s attendance varies across each sporting event.
Jan 14, 2026; Dallas, Texas, USA; A view of the Denver Nuggets logo on the shorts of guard Tim Hardaway Jr. (10) during the game against the Dallas Mavericks at the American Airlines Center. Mandatory Credit: Jerome Miron-Imagn Images
Exclusive

Noah Reed, Katy Winge Form New Nuggets Broadcast Team

Jason Richardson and Lauren Gardner will also join Nuggets broadcasts.
podcast thumbnail mobile
Front Office Sports Today

10/28/26 – Brewers Economy on Fire, Knicks and Rangers Split, Who Will Join Jay-Z at Halftime?

0:00

Featured Today

Football - NFL - Houston Texans v Jacksonville Jaguars - Wembley Stadium, London, Britain - October 18, 2026 The necklace of a Jacksonville Jaguars fan outside the stadium before the match

Die-Hard Sports Fandom Has Reached the Afterlife

Will fans pay $6,000 to memorialize their team loyalty?
October 20, 2026

Why Europe Is Pumping Out NBA Superstars

The NBA and NCAA have an increasingly European flavor.
October 15, 2026

College Flag Football Is Outgrowing Its DIY Era

Women have been building the college game themselves at the club level.
Oct 5, 2026; Pittsburgh, Pennsylvania, USA; Pittsburgh Penguins general manager Kyle Dubas arrives at the arena before the Penguins host the Winnipeg Jets at PPG Paints Arena
October 12, 2026

NHL’s New Wave of GMs Is Built Different

“I am in the prediction business,” Devils GM Sunny Mehta tells FOS.
Action Images/Peter Cziborra
October 9, 2026

Is Leicester City’s $264 Million Price Tag Too Rich for Hungry Investors?

After falling from grace, how much is a former top club worth?

Small-Market Brewers Oust Rays to Claim First World Series Title

The budget-conscious MLB club completed a dominant postseason run.
The Sports Bra
October 28, 2026

Women’s Sports Bar Owners: Matinee WNBA Finals Game a ‘Slap in the Face’

The Game 6 reschedule will likely mean thousands in lost revenue.
October 28, 2026

NHL Winter Classic Weekend Expanding Amid Utah’s Sports Push

The “Winter Weekend” includes events with the Jazz, Mammoth, and a concert.
Sponsored

How the New York Yankees Stay Game-Ready with Sage Intacct

See how Sage Intacct helps the Yankees streamline finances and plan for the future.
October 28, 2026

WNBA Finals Game 6 Tickets Plummet to $32 for 12:30 Game

It’s the cheapest Dream ticket of the year.
October 27, 2026

Dream Blame WNBA for Schedule Snafu that Led to Midday Game

Game 6 starts at 12:30 pm ET on Thursday.
October 27, 2026

World Series TV Viewership Beats Expectations

No Dodgers in this year’s World Series? No problem for Fox Sports.
Oct 24, 2026; Pullman, Washington, USA; Washington State Cougars linebacker Isaiah Hung (16) celebrates after a play against the Boise State Broncos during the second half at Gesa Field at Martin Stadium. Boise State Broncos won 31-10.
October 27, 2026

Sports Pushing Further Into AI Content Despite Fan Pushback

Sports leaders are increasingly adopting AI content tools regardless of fan sentiment.