Monday, July 13, 2026

NBA Finals Tickets In Less Demand Than Previous Years

  • The average price of tickets on the resale market is 36% lower than last year.
  • Cheapest get-in price is around $700 for Game 1 in Denver.
Kyle Terada-USA TODAY Sports

Tickets for Game 1 of the NBA Finals are unsurprisingly much cheaper on the secondary market than last year’s series between the Golden State Warriors and Boston Celtics.

As of Wednesday afternoon, the average resale ticket price for Thursday night’s matchup between the Miami Heat and the Denver Nuggets at the latter’s Ball Arena is $1,288, according to SeatGeek data. That’s a 36% decrease from last year’s opening game, which had an average resale ticket price of $1,999 one day out.

A series between the Celtics and Los Angeles Lakers — who both lost in their respective conference finals — could have set new records for ticket prices. 

However, many are touting the quality of the Nuggets-Heat series for basketball savants, with the added attraction that Denver is looking for its first NBA title.

Pending the outcome of Game 1, which has a get-in price of about $700 and some courtside seats selling for $20,000-plus, the average price for Game 2 will likely fluctuate from its current value of $1,359, SeatGeek tells Front Office Sports.

The current average resale price for Games 3 and 4 in Miami are similar to the first two games in Denver, currently sitting at $1,365 and $1,277, respectively.

Denver fans haven’t seen the Nuggets play at home since May 18, when they went up 2-0 on the Lakers on the way to an eventual series sweep. The Heat, meanwhile, are fresh off their seven-game series with the Celtics, which ended Monday night in Boston.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Apr 1, 2026; Salt Lake City, Utah, USA; Denver Nuggets center Nikola Jokić (15) looks to pass the ball during the second half against the Utah Jazz at Delta Center.

Nuggets ‘Unconcerned’ Over Jokić’s Delay in Contract Extension

Jokić is eligible for the richest deal in NBA history next summer.

Giannis Antetokounmpo Finally Traded to Miami

The Heat and Bucks struck a deal late Monday night.
Jun 18, 2026; New York, NY, USA; A New York Knicks Champions bus passes during the New York Knicks Championship Parade through the Canyon of Heroes.

Knicks Get Key to NYC in Front of Huge Crowds

The city deployed 10,000 police officers to the one-mile parade route.
Jun 10, 2026; New York, New York, USA; A general view of the court and videoboard after game four of the 2026 NBA Finals between the San Antonio Spurs and New York Knicks at Madison Square Garden.

MSG Hit With Class Action Lawsuit Over Apparent Data Breach

The suit says MSG Entertainment has a “tempestuous history with respect to data privacy.”
podcast thumbnail mobile
Front Office Sports Today

7/13/26 – Seahawks Sell for $9.6B, FIFA Looks to Expand WC to 64 Teams, McGregor’s 69-Second Return, Sinner Wins Wimbledon

0:00

Featured Today

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
July 10, 2026

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
Pillow Fight Championship
July 8, 2026

How Obscure Sports Get Mainstream TV Deals

For niche sports, getting on TV often matters more than getting paid.
ATLANTA, GA - September 05: Georgia Lottery fireworks after the game against the Seattle Mariners at Truist Park on Friday, September 5, 2025 in Atlanta, Georgia.
July 2, 2026

Inside the Spectacle and Science of MLB Fireworks

Postgame fireworks are lighting up baseball for America250.
Kansas City Chiefs
July 1, 2026

NFL Teams Push to Turn Futbol Fans Into Football Devotees

NFL teams are courting international soccer fans during their World Cup visits.

Jordan Walker Edges Out Kyle Schwarber in Home Run Derby

The new-look event featured an altered format and new broadcaster.
Golf - The 154th Open Championship - Royal Birkdale Golf Club, Southport, Britain - July 13, 2026 General view of fans taking photographs with their mobile phones during practice REUTERS/Andrew Boyers
July 13, 2026

The Open Cracking Down on Golf’s Growing Fan Behavior Issues

Royal Birkdale Golf Club has implemented a new fan code of conduct.
July 13, 2026

MLB All-Star Break: League Growth Shines, Labor Fight Looms

Rising labor tensions are clouding the league’s significant gains elsewhere.
Sponsored

Europe Hits Highs and Lows in Thrilling World Cup

Europe has dominated the 2026 FIFA World Cup, but shocking upsets have reshaped the tournament. See the key trends, odds, and semifinal storylines.
Jul 12, 2026; Los Angeles, California, USA; Los Angeles Dodgers two-way player Shohei Ohtani (17) receives his All-Star game jerseys before the game against the Arizona Diamondbacks at Dodger Stadium.
July 13, 2026

MLB All-Star Game Missing Big-Name Pitchers

The two favorites for the Cy Young Award will not play.
Jul 13, 2026; Southport, England; Joe Dean poses with an eighteenth hole flag alongside the Claret Jug as he wins the Last Qualifier for The Open Championship golf tournament at Royal Birkdale. Mandatory Credit: Bill Streicher-Imagn Images
July 13, 2026

Underdog Englishman Wins Debut Last-Chance Qualifier at The Open

Joe Dean is the No. 268-ranked golfer in the world.
July 12, 2026

Golf’s Final Major of 2026 Arrives Amid LIV–PGA Tour Questions

The pro golf landscape may look very different in 2027.
July 12, 2026

MLB Home Run Derby Could Net Young Stars Big Payday

Half of the contest field could more than double their 2026 salaries.