• Loading stock data...
Sunday, June 15, 2025

NBA Bringing Hawk-Eye to Assist in Out-of-Bounds Calls

  • The league is working Sony’s Hawk-Eye Innovations to enhance officiating accuracy and gameplay speed.
  • It is also expanding its partnership with Genius Sports’ Second Spectrum for data analytics.
Basketballs gathered at the stanchion of an NBA basket, which is advertising the NBA app.
Jerome Miron-USA TODAY Sports

The National Basketball Association is making strides to advance the technology surrounding the league — to enhance both gameplay and the fan experience.

On Thursday, the NBA announced a multiyear partnership with Sony’s Hawk-Eye Innovations to enhance officiating accuracy and gameplay speed beginning with the 2023-24 season.

The league and Hawk-Eye have been working together since 2019 to gather data from NBA Summer League and six NBA arenas to develop a proof of concept. Starting next season, the league will use Hawk-Eye to check calls — and plans to let the technology automatically make judgments on calls such as out-of-bounds and goaltending in future seasons.

Hawk-Eye is best known for its use in cricket, soccer, and especially tennis, where three of the four Grand Slam tournaments — Wimbledon, the Australian Open, and the U.S. Open — implement it to at least assist in line calls; the latter two have completely replaced line judges with the technology.

The NBA also plans to use the data gathered through Hawk-Eye to further its analytics movement and amplify tangential products, such as virtual game recreations.

A general view of an NBA basketball before a game.

NBA and Players Association Reportedly ‘Close’ To New CBA

The pair have a deadline of March 31 to reach a CBA.
February 28, 2023

Also, on Thursday, the league announced it is expanding its partnership with Genius Sports’ Second Spectrum.

The pair will work together to develop “Dragon,” a technology platform that seeks to synthesize analysis from millions of on-court basketball data points.

Additionally, Second Spectrum will create automated graphics based on optical data for alternate telecasts on NBA League Pass, which will be implemented directly into the stream. Genius will also continue to provide data to the league and all 30 teams for analytics insights.

The Association continues to be very technology-forward in its partnerships: In January, it expanded its partnership with Meta.

In 2021, it announced Sportradar as its official data provider beginning next season and that the league would take an equity stake in the company. It will play a role in the new Hawk-Eye partnership.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Caitlin Clark Return Draws Sellout 15 Hours After Pacers Finals Game

Fever TV ratings dropped significantly while Clark was out.

Thunder Win Sets Up First 6-Game NBA Finals in 4 Years

It will be the first Finals series of at least six games since 2022.
Caitlin Clark

Caitlin Clark Likely to Return in Boost for ESPN, WNBA

Clark has missed the past five games due to a quad injury. 

Featured Today

Dec 5, 2024; Miami, FL, USA; FIFA president Gianni Infantino presents the FIFA Club World Cup trophy during the Club Word Cup draw at Telemundo Studios.

Revamped Club World Cup Is FIFA’s Billion-Dollar Gamble

The revamped soccer event debuts amid controversy.
Jun 10, 2025; Nashville, Tennessee, USA; United States head coach Mauricio Pochettino stands during the anthem against the Switzerland during the first at Geodis Park
June 14, 2025

Gold Cup Is Complicated for USMNT—but U.S. Soccer Has Its Eyes on..

Uncertain tournament success isn’t fazing forward-looking U.S. soccer.
Jan 24, 2017; Davidson, NC, USA; The Davidson Wildcats student section cheers during the first half against the Duquesne Dukes at McKillop Court at John M. Belk Arena. Davidson defeated Duquesne 74-60.
June 6, 2025

Every College Wants a Flashy Basketball GM Hire Right Now

The role is more important than ever, and the definition is ever-evolving.
August 31, 2024; Columbus, Ohio, USA; The Goodyear blimp flies over Ohio Stadium during the first half of Saturday’s NCAA Division I football game between the Akron Zips and the Ohio State Buckeyes.
June 6, 2025

Why the Goodyear Blimp Is at Every Major Sports Event

The airship wasn’t built to cover sports. Now it’s a regular presence.
Hilary Knight

The PWHL Badly Wants Parity. At What Cost?

The expansion draft has turned Seattle and Vancouver into instant title contenders. 
June 13, 2025

Swift-Eh? NHL Hopes Taylor’s Magic Touch Boosts the Stanley Cup Final

The pop superstar got emotional about the Oilers’ overtime win Thursday.
June 13, 2025

From NFL to PGA Tour: How Brian Rolapp Could Reshape Golf

Brian Rolapp is set to become the PGA Tour’s first CEO.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

Ted Leonsis unpacks basketball’s global rise, media rights, and portfolio ownership.
June 12, 2025

Potential Goodell Successor Brian Rolapp Leaves NFL for PGA CEO Job

Rolapp is the architect of the NFL’s 11-year, $111 billion media deals.
1895 Club
June 12, 2025

A U.S. Open Club Costs $1,800 per Day. It’s Sold Out

The 1895 Club, which costs $1,800 per day, is in its second year.
June 12, 2025

Ice, Ice, Maybe: Atlanta’s $3B NHL Arena Project Approved

The growing Georgia market advances its push to land an expansion franchise.
Gabby Thomas
exclusive
June 12, 2025

Grand Slam Track Cancels Los Angeles Meet As $30 Million Track Start-Up..

Sources close to Grand Slam insist money is not an issue.