Wednesday September 27, 2023

NBA Begins New Season With Trio of $5B Franchises

  • The NBA’s 30 teams are worth an average $2.48 billion based on Forbes' most recent rankings.
  • The New York Knicks are the most valuable NBA team at $5.8 billion, a 16% increase from last year.
Wendell Cruz-USA TODAY Sports
Front Office Sports Today

Taylor Swift Takes NFL to New Heights

Taylor Swift and her rumored relationship have brought in a new, more female-heavy audience.
Listen Now
September 27, 2023 | Podcast
Linkedin
Copy Link
Link Copied
Link Copied

The NBA will tip off a new season Tuesday night with three franchises worth more than $5 billion. 

Based on Forbes’ most recent list of the most valuable NBA franchises, the New York Knicks lead the pack with a $5.8 billion valuation, a 16% increase from the previous season.

The NBA’s 30 teams head into the season worth an average $2.48 billion — up 13% year-over-year — based on the 2021 list. Forbes has yet to unveil its 2022 rankings.

  • Joe Lacob and Peter Guber’s Golden State Warriors are the second-most valuable in the NBA with a $5.6 billion valuation.
  • The Los Angeles Lakers — owned by a group that includes the Buss Family Trusts, Mark Walter, and Todd Boehly — are the third-most valuable at $5.5 billion.
  • Jerry Reinsdorf’s Chicago Bulls round out the top four with a $3.65 billion valuation, an 11% increase year-over-year. 

A first for the league: All five Christmas Day games will be shown on ABC. Viewers can watch them all on ESPN as well. 

Big Deals 

NBA owners also secured a record $1.46 billion in sponsorship deals for the 2021-22 season.

Introduced during the 2017-2018 season, jersey patch deals are projected to bring in more than $225 million this season for the NBA’s 30 teams.

Lakers Ink 5-Year, $100M Jersey Patch Deal

Bibigo, the No. 1 food company in Korea, entered a 5-year deal…
September 21, 2021

In September 2021, the Lakers secured a five-year jersey patch deal worth more than $100 million with South Korean food line Bibigo, while the Brooklyn Nets landed an agreement with brokerage platform Webull worth roughly $30 million per year.

Linkedin
Copy Link
Link Copied
Link Copied

What to Read

Lillard And Giannis Pairing Could Be Big For The NBA, Too

Bucks to be featured on national TV 19 times this season

Bay Area WNBA Expansion Latest Step In League Growth

A new team is reportedly coming to the Bay Area.
Olympique-Lyonnais

French Soccer Club Lyon Seeking $300M Capital Raise

The club was sold for a record price last French year.

Magic Johnson Open To Knicks Minority Ownership Stake

Basketball Hall of Famer only interested in specific NBA franchise
podcast thumbnail mobile
Front Office Sports Today

Taylor Swift Takes NFL to New Heights (w/ Andrew Brandt)

0:00
0:00

Featured Today

Taylor Swift at Chiefs vs. Bears game.

Taylor Swift NFL Hype Likely To Continue Another Week

Swift could drive blockbuster TV ratings for NBC's "Sunday Night Football."
Golden State Warriors majority owner Joe Lacob walks alone the baseline during the third quarter against the Los Angeles Clippers at Chase Center.
September 27, 2023

Warriors Owner Reportedly Adding A Bay Area WNBA Franchise

An official announcement could come as soon as early October.
NFL concussions
September 27, 2023

The NFL’s $1B Battle Over Concussion Settlement Heats Up

The NFL is seeking at least $1.2 billion from its risk carriers.
September 26, 2023

NFL's Swift Mania Starting To Show Impact Through Merch Sales, Viewership

Taylor Swift stole the NFL's spotlight by attending Sunday's Chiefs game.

Careers

Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Chicago Cubs
Chicago
Fanatics
New York
Tri Star Sports and Entertainment Group, Inc.
USA - Multiple Locations
June 30, 2023

Nike To Revive Kobe Signature Shoe Line

Late HOFer will again be the center of a signature shoe line.
At Dick's Sporting Goods in Fairless Hills, Store Administrative Assistant Christine Vandfermay, of Philadelphia, restocks some Philadelphia Eagles items.
May 23, 2023

Dick’s Sporting Goods Sees Modest Growth, Less Foot Traffic

Dick's Sporting Goods saw a 5.3% increase in net sales in Q1.
Hellen Obiri of Kenya crosses the finish line to win the women's division at the 2023 Boston Marathon.
May 16, 2023

On Wants More Star Power, Visibility for Next Growth Phase

On is looking to grow through tennis and other verticals.
Topgolf
May 11, 2023

Topgolf Callaway Lowers Sales Expectations

Callaway cut its profit forecast for this year.
Endeavor
May 10, 2023

Endeavor Posts Record Quarter Amid UFC-WWE Merger Plans

Endeavor bought WWE in April, it also sold its IMG for $1.25B.
Barstool Sportsbook is owned by Penn Entertainment.
May 5, 2023

Penn Clashes With Barstool After Firing, Earnings Miss

Penn Entertainment's earnings missed and the company clashed with Barstool.
A view of the outside of Adidas' flagship store in Shanghai.
May 5, 2023

Adidas Beats Revenue Expectations Despite Costly Yeezy Struggles

CEO admits that the loss of Yeezy is “of course hurting us.”