Saturday September 30, 2023

NASCAR’s Newest Rivalry? Martin Truex Jr. vs Kyle Larson

Front Office Sports Today

Donovan McNabb and the State of Football

From Taylor Swift to the Prime Effect, there's a lot going on in the world of football.
Listen Now
September 29, 2023 | Podcast
Copy Link
Link Copied
Link Copied

The rivalry could help sagging viewership and attendance ratings.

Kyle Larson (front) and Martin Truex Jr. are quickly developing an on-track rivalry. Could it become one of the biggest rivalries in years? Photo credit: Chris Trotman (Getty Images)

Rivalries are good for sports and NASCAR has had its fair share: Darrell Waltrip vs. Cale Yarborough, Yarborough vs. Bobby and Donnie Allison, and Jeff Gordon vs. Dale Earnhardt are just some that come to mind.

The Yarborough vs. The Allison’s rivalry at (or I should say at the conclusion of) the 1979 Daytona 500 happened at just the right time for the sport. It was the first nationally televised NASCAR race. Yarborough led Donnie Allison with just two laps to go. The pair bumped and banged, clashing door to door.

Eventually, both drivers wrecked and Richard Petty went on to win the race. After the checkered flag flew, a fist fight ensued and Bobby Allison even ran to aid his brother in the melee. What an introduction to the world. With that, NASCAR was on the map.

NASCAR’s popularity soared. Earnhardt and Waltrip, two good ‘ol Southern boys, weren’t afraid to rattle cages. Earnhardt had his go-to line, “I didn’t mean to wreck him. Just tried to rattle his cage.”

Dale Earnhardt (3) and Darrell Waltrip (17) also had a racing rivalry. The two would later become friends but things often got heated on the track. Image from Fine Art America.

Then, along came Gordon from Pittsboro, Indiana. He wasn’t like the rest of the drivers. But boy oh boy, did he develop a following and a rivalry with Earnhardt.
These rivalries helped the sport. Watch an old race from the late 1990s or early 2000s and it seems that nearly every seat was filled. People had their driver. In the 90s, they went to see Gordon vs. Earnhardt. The early 2000s pitted Gordon against “Little E” Dale Earnhardt Jr.
But those days are gone and attendance had declined.

135,000 fans no longer attend races and tracks have cut seats because of it. The prime example? Daytona International Speedway, home to NASCAR’s Super Bowl — the Daytona 500 — cut 67,000 seats, leaving its capacity at 101,000.

Viewership has also declined.

According to Jordan Bianchi of SB Nation, “Twenty-two Cup races accumulated fewer total viewers of the 29 that could be compared to the previous year (because of rain delay, postponements, and other factors), according to Sports Media Watch, including 15 that plummeted by double-digits in either total viewership, ratings, or both.”

While Monster Energy and NASCAR’s efforts will help, perhaps the sport needs a new rivalry. Enter Kyle Larson and Martin Truex Jr.

Larson, “The 24-year-old Californian is talented and backed by Chevrolet and Chip Ganassi Racing, blue-blood lineage for sure. True to stereotype, he sat on the dais for his post-race interview this evening and he talked about relaxing in his native state next week and sipping wine,” according to Shawn Windsor

Truex Jr. hails from the other side of the country (Mayetta, New Jersey) and is 13-year’s Larson’s senior. Shades of Gordon and Earnhardt? Perhaps.

The two close statistically and any a quick listen to radio chatter during a race reveals a new rivalry.

Both drivers have won twice this year, with Larson’s victories coming at Fontana and Michigan, while Truex Jr. captured checkered flags at Las Vegas and Kansas.

Larson has seven top-fives with Truex Jr. finishing in the top-five five times. The duo has a nearly identical number of top 10 finishes with Larson (10) trailing Truex Jr. by one (11).

The two sit one-two in the points standings, with Larson holding a slight edge.

The one place there is a true gap? Stage wins, which of course, are new for 2017. Truex Jr. has captured 11 stage wins, while Larson has only won three.

With attendance and viewership both needing some assistance, a rivalry could do wonderful things for the sport.

Shades of Gordon and Earnhardt? Truex Jr. isn’t nearly the established driver that Earnhardt Sr. was at this point in his career, but a potential rivalry would certainly help viewership and attendance.

What are your thoughts on the up-and-coming rivalry between the duo? Tweet me @Kraig_Doremus with your thoughts.

Front Office Sports is a leading multi-platform publication and industry resource that covers the intersection of business and sports.

Want to learn more, or have a story featured about you or your organization? Contact us today.

If you liked this, click the???? below so other people will see this here on Medium.

Copy Link
Link Copied
Link Copied

What to Read

Colorado's Epic Victory Sets New ESPN Prime Time Viewership Record

Coach Prime Deion Sanders delivered in prime time on ESPN.
NASCAR aims to boost its revenue with a new summer race streaming package.

Amazon, Warner Bros. In Race for New NASCAR Summer Package

NASCAR's current deals with NBC and FOX expire after 2024.

NASCAR Drives Onto Netflix To Woo New Generation Of Fans

NASCAR is creating a Netflix series following the 2023 Cup Series Playoffs.
podcast thumbnail mobile
Front Office Sports Today

Donovan McNabb and the State of Football


Featured Today

Ryder Cup’s Future Hanging In The Balance Amid Saudi Disruption

An unexpected change could be coming to the Ryder Cup.
September 29, 2023

Colorado Has Become the Hollywood of College Football. This Weekend Proves It.

Folsom Field will welcome dozens of Hollywood stars on Saturday.
Toy Story
September 29, 2023

‘Toy Story’ Success Could Lead to More Disney-Branded NFL Kid-Casts

A successful ‘Toy Story’ game could open the door for other franchises.
Kansas City Chiefs tight end Travis Kelce on field after the game at GEHA Field at Arrowhead Stadium.
September 29, 2023

Taylor Swift Shaking Up Travis Kelce, Chiefs Prop Betting Market

Sportsbooks are capitalizing with Taylor Swift-themed prop bets.


Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Chicago Cubs
New York
Tri Star Sports and Entertainment Group, Inc.
USA - Multiple Locations

Oakland A’s Could Share Stadium with Triple-A Team

The Oakland A's could be searching for a place to play.

MLS’ Chris Schlosser on Pioneering the Digital-First Sports League with AI

Chris Schlosser discusses MLS's growth and digital transformation.
Titans stadium.
April 19, 2023

Titans' Historic New $2.1B Stadium One Step Closer to Reality

About $1.26B in public money would go toward the new stadium.
May 20, 2022

Crypto Crash Impact on Sports Sponsorships

Prior to the last two weeks, cryptocurrencies, NFTs, exchanges, and a host…
March 11, 2022

The Evolution of Consumer Wearables

The wearables market has seen incredible amounts of growth since the onset of the pandemic. Trends like telemedicine and remote patient monitoring have helped spur adoption and inspired new consumer products that allow for the tracking and collection of biometric data.
February 11, 2022

The Role of Live Sports in Streaming

The streaming wars have intensified as the field is as competitive as ever. One way to retain customers? The answer might be live sports.
February 4, 2022

Super Bowl Ad Market Examined

The Super Bowl is now only one week away and the stakes…
February 3, 2022

Making Headlines

NFL: The Giants hired Laura Young as director of coaching operations. Young…