• Loading stock data...
Friday, February 7, 2025

NASCAR Uses Dash4Cash to Help Spike Interest in Xfinity Series

Beginning in 2009, the Dash4Cash was used as an incentive to spike interest in the sport’s second tier.

Daniel Hemric and his winnings. Photo via NASCAR.com

NASCAR’s Xfinity Series made the first of two trips to the overcast Tennessee Smokies’ Bristol Motor Speedway in 2017 for the Fitzgerald Glider Kits 300. Kyle Larson and Austin Dillon lead the field to green at the .533 mile racetrack. The 79 consecutive green flag laps run was the longest for a Bristol start.

The race was important to winner Erik Jones, but more important for full-time Xfinity drivers. The Dash4Cash provides a little more motivation to not only win the race, but to fight all day and be flawless.

Rookie Daniel Hemric finished the race in fifth place, but won the $100,000 Dash4Cash because he was the highest finishing full-time, points earning Xfinity Series driver.

https://frontofficesports.com/busch-beer-turns-all-nascar-fans-into-kevin-harvick-fans-with-unique-promotion-a87930a805d5

The top-two finishing Xfinity drivers in each in stage in the select races will be in contention for the $100,000. The select races are Phoenix; won by Justin Allgaier, Bristol; won by Hemric, Richmond and Dover.

$600,000 would have been given to the driver who won all four bonuses, totaling 1 million, per NASCAR. Beginning in 2009, the Dash4Cash was used as an incentive to spike interest in the sport’s second tier. Bristol is in its sixth year in the Dash4Cash and 2017 is the second year of heat racing.

Midway through the race, the rain began to fall and NASCAR, after four wet laps called the cars onto pit road under the red flag. The red flag came out again on lap 260 when Darrell Wallace Jr’s № 6 was beat up then hit by Garrett Smithley in the № 0.

View from Press Box. Photo via Aaron Blake

The Dash4Cash race was a product of multiple cars electing to run up high and lay rubber to develop another lane. NASCAR has also laid a rosin on the track to increase grip and traction. These changes opened up the racing and allowed for early passing and contact between cars.

https://frontofficesports.com/busch-beer-turns-all-nascar-fans-into-kevin-harvick-fans-with-unique-promotion-a87930a805d5

After the rain delay, the green waved with Daniel Hemric and Brendan Gaughan first and second after staying out. Hemric was able to hold the field off and win stage 2, staking his eligibility for the Dash4Cash prize.

In all, the Fitzgerald 300 saw nine cautions, 85 caution laps and over 4 hours in length. The Dash4Cash continues next week in Toyota Care 250 at Richmond International Raceway.


Front Office Sports is a leading multi-platform publication and industry resource that covers the intersection of business and sports.

Want to learn more, or have a story featured about you or your organization? Contact us today.

https://upscri.be/f32ae1

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Oct 27, 2024; Homestead, Florida, USA; 23XI owner Michael Jordan celebrates after his driver NASCAR Cup Series driver Tyler Reddick (not pictured) won the Straight Talk Wireless 400 at Homestead-Miami Speedway.

Michael Jordan’s Team Secures Injunction Against NASCAR

The teams will be allowed to compete as normal in 2025.

Joey Logano Defends NASCAR Playoffs As League Reviews Format

Joey Logano won his third NASCAR Cup Championship on Sunday.

Michael Jordan’s Team Loses Bid for Temporary Injunction Against NASCAR

The teams can still compete, but will miss out on certain guarantees.

NASCAR Season Wraps Up With Major Momentum for 2025

Cup Series races this year have averaged 2.89 million viewers.

Featured Today

‘Ultimate Throwback’: The Unimpeachable Cool of Hartford Whalers Gear

Nostalgia and street cred have driven a consistent frenzy for merch.
January 20, 2024; Santa Clara, CA, USA; Kristin Juszczyk, wife of San Francisco 49ers fullback Kyle Juszczyk (44), before a 2024 NFC divisional round game against the Green Bay Packers at Levi's Stadium.
February 1, 2025

The New WAGs: Sports Wives Building Business Empires

Athletes’ wives and girlfriends are bucking stereotypes and cashing in.
Feb 3, 2019; Berkeley, CA, USA; California Golden Bears mascot dances on the court during a stoppage in play in the second half against the Stanford Cardinal at Haas Pavilion.
January 31, 2025

The Toll of Bicoastal Travel on New ACC Members Cal and Stanford

Cal and Stanford face missed flights, chaotic sleep schedules, and academic demands.
January 28, 2025

It’s Starting to Pay to Be Good at Cornhole

American Cornhole League players made $7.7 million in 2024.

State Farm Cancels Planned Super Bowl Ad Amid California Fires Controversy

State Farm’s Super Bowl ad last year featured Arnold Schwarzenegger and Danny DeVito.
Apr 7, 2022; Augusta, Georgia, USA; Rory McIlroy (left) and Brooks Koepka set up to putt on no. 9 during the first round of The Masters golf tournament.
November 27, 2024

PGA Tour vs. LIV Golf TV ‘Showdown’ Will Pay Out $10M Crypto..

Two golfers from each tour will face off in Las Vegas.
Nov 25, 2024; Inglewood, California, USA; From left: Scott Van Pelt, Ryan Clark, Jason Kelce and Marcus Spears on the ESPN Monday Night Football Countdown set before the game between the Baltimore Ravens and the Los Angeles Chargers at SoFi Stadium.
December 17, 2024

A ‘Wave’ of Sports Content Is Coming to TikTok

The next generation is consuming sports in a different way.
Sponsored

How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture

As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
Oct 29, 2024; Bronx, New York, USA; Los Angeles Dodgers first baseman Freddie Freeman (5) reacts after hitting a RBI single against the New York Yankees in the fifth inning during game four of the 2024 MLB World Series at Yankee Stadium.
October 31, 2024

Strauss Ads on MLB Helmets Annoyed Some Fans. CEO Says They Were a ‘Huge Success’

Strauss’s deal with MLB goes until 2027.
August 26, 2024

Cooper Flagg Spurns Nike Ties for New Balance

Flagg is the projected top pick in 2025.
August 22, 2024

Marketing Stunt Had Major Cycling Race Start In Grocery Store

The Vuelta has a history of creative stage kickoffs.
August 19, 2024

Jake Paul Claims He’ll Make $40 Million Off Tyson Netflix Fight

Paul and Tyson are set to fight in Texas in November.