• Loading stock data...
Tuesday, May 21, 2024

MSU Women’s Gymnastics Inks Team-Wide NIL Deal With Charitable Collective

  • Each gymnast will receive $5,000 from Charitable Gift America.
  • The organization is a previously established company that recently created a collective arm.
Stephen Brashear – Michigan State Athletics

NIL collectives aren’t just supporting men’s basketball and football players — they’re diving into women’s sports, too.

The latest example: a team-wide deal for the Michigan State women’s gymnastics program. Each athlete will receive $5,000 from Charitable Gift America, a previously established charitable organization that has created an NIL collective called “This is Sparta!” to support Michigan State athletes. As part of the deal, each athlete is required to donate 5% of earnings to a charity of their choice. 

While it’s not the first team-wide NIL deal in the sport, Charitable Gift America says it is the first that directly involves a philanthropy component.

“We happened to have some very passionate people about women’s gymnastics,” Charitable Gift America board president Thomas Dieters told Front Office Sports. He said a group of donors came together to fund NIL deals for the gymnastics team. 

They were particularly impressed by the team’s prowess in the gym — they finished third in the 2021-2022 NCAA regional final — and received numerous academic accolades athletes received last year.

“It kind of snowballed, quite frankly, and we were able to contract the entire roster,” he said.

Charitable Gift America launched its Michigan State NIL fund in January, and has been fundraising ever since. It plans to sponsor other Spartan athletes but has already done individual deals with a couple athletes at other schools.

The NIL program is “not just money going to a student-athlete,” Dieters said. Athletes “are learning about philanthropy.”

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

February 5, 2019; Washington, DC, USA; The grounds of the Capitol Building empty out following the conclusion of President Donald Trump's State of the Union speech on February 5, 2019.

‘A Breathtaking Lobbying Campaign’: The NCAA’s Sophisticated Effort to Save Amateurism

Inside the carefully coordinated, multimillion-dollar operation to end the athletes’ rights era.
Nov 25, 2023; Pasadena, California, USA; Helmets at the line of scrimmage as UCLA Bruins long snapper Beau Gardner (60) snaps the ball against the California Golden Bears at the Rose Bowl.

UCLA Might Have to Pay $10M a Year to Subsidize Cal Athletics

UC Board of Regents will consider approving a proposal for mandated subsidies.
Dec 2, 2023; Atlanta, GA, USA; Georgia Bulldogs wide receiver Marcus Rosemy-Jacksaint (1) reacts in the second half against the Alabama Crimson Tide at Mercedes-Benz Stadium.

Why a College Athletes’ Rights Group Is Setting Employee Status Aside

The organization endorsed a new collective bargaining model where athletes remain amateurs.

House v. NCAA: Settlement Doesn’t Address Biggest Issue in College Sports

The House v. NCAA case puts the NCAA and power conferences on the hook for billions in damages.
podcast thumbnail mobile
Front Office Sports Today

The Next Era of the Harlem Globetrotters

0:00

Featured Today

exclusive

‘This Is Semi-Pro’: Inside One Arena Football League Team’s Collapse

The collapse of the Georgia Force, as told by the players who lived it.
Michael Block signs autographs on the 18th hole during day three of practice for the PGA Championship at Valhalla Golf Club on Wednesday, May 15, 2024.
May 19, 2024

‘I Prefer It This Way’: How Life Works for PGA Club Pros

Here’s how life works for the qualifiers at golf’s second major.
May 14, 2024

The WNBA Was Forged in Houston. Why Won’t It Go Back There?

Houston’s a perfect fit for expansion. The league isn’t considering it yet.
May 9, 2024; Indianapolis, IN, USA; Indiana Fever guard Caitlin Clark (22) stands with the team during the national anthem on Thursday, May 9, 2024, during the preseason game against the Atlanta Dream at Gainbridge Fieldhouse in Indianapolis.
May 12, 2024

‘Perfect Storm’: The Rise of Local WNBA Broadcast Pacts

With national attention reaching new heights, regional coverage could dictate the future.

Careers

Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Live Nation
Multiple - USA Careers
Adidas
Multiple - USA Careers
FanDuel
Multiple - USA Careers

Pac-12 Finally Inks Football Media Deal With Just Two Members

The two-member ‘conference’ signed one-year deals with Fox Sports and The CW. 
May 7, 2024

Another Court Sides With Zion Williamson’s Years-Old Firing of Unregistered Agent

There isn’t a rigorous or nationwide standard to rep a college athlete.
Sponsored

Major League Rugby’s Vision for American Rugby

How Major League Rugby is leading the Rugby renaissance in the U.S.
Dec 3, 2022; Indianapolis, Indiana, USA; FOX Sports personality Reggie Bush before the Big Ten Championship between the Michigan Wolverines and the Purdue Boilermakers at Lucas Oil Stadium.
April 25, 2024

Reggie Bush Got His Heisman Back. Here’s Why He’s Still Suing the NCAA

The former USC star will go forward with a 2023 defamation lawsuit against the NCAA.
April 25, 2024

With New Lawsuit, Florida AG Backs FSU in Fight to Exit the ACC

Lawsuit alleges the ACC was ‘wrongfully withholding’ media contracts from the public.
April 24, 2024

Reggie Bush’s Heisman Return: A Symbolic Win, but NCAA Battle Looms

The NCAA has stayed quiet on the matter, and it’s unclear what this move means.
April 24, 2024

The Ivy League Is Siding With Dartmouth Against College Athlete Unionization

The entire appeal is yet another desperate attempt to preserve amateurism.