Zynga Expands As Video Game Popularity Continues

    • Zynga reported $720 million in Q2 revenue.
    • It also entered an agreement to acquire StarLark for $525 million in cash and stock.

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Mobile gaming company Zynga reported $720 million in second-quarter revenue, up from $680 million in Q1.

The “Words With Friends” developer reached a number of other milestones in the past few days.

  • Zynga announced on Thursday it is acquiring “Golf Rival” developer StarLark for $525 million in cash and stock.
  • The company confirmed it completed its acquisition of Chartboost, a mobile advertising and monetization platform, in a $250 million cash deal.
  • Rollic, a subsidiary of Zynga, announced that it surpassed one billion downloads across its portfolio of games. Zynga acquired Rollic in October 2020.

According to the Entertainment Software Association, 55% of U.S. gamers played more during the pandemic, and 90% said they’ll continue to play as the country opens up.

Those figures line up with Zynga’s results.

CEO Frank Gibeau told The Hollywood Reporter that in May and July there was a drop in users from those that recently started gaming, but “those who joined early on in the COVID-19 pandemic are still playing regularly.”