• Loading stock data...
Wednesday, September 3, 2025
Fox Analyst and Media Entrepreneur Greg Olsen to Speak at Tuned In Get your ticket now!

MLB Posts Record Digital Numbers from Trade Deadline

  • The league had 11.5 million article views across its digital platforms Tuesday.
  • MLB Network’s Deadline special was the second-most-watched in its 14-year history.
Orlando Ramirez-USA TODAY Sports

Major League Baseball had one of its most successful days online and on TV in its history thanks to one of the most energetic Trade Deadlines in recent memory.

On Tuesday, MLB had more than 11.5 million article views on its website and apps — the highest single-day traffic in the 22-year history of its digital platforms. It was a 27% increase over the previous record.

The leadup to the Deadline also proved fruitful.

The 20 million article views from Aug. 1-2 was a two-day record for the league, and the 110 million views from July 3-Aug. 2 was the most for a 30-day period in MLB history — a 17% increase from the previous record.

MLB Network also had a great day:

  • Tuesday’s four-hour “MLB Tonight” Trade Deadline program attracted 240,000 viewers on average and 375,000 viewers at its peak — the second-most-watched Deadline special in the network’s 14-year history. The most-watched show occurred in 2015.
  • Total day viewership was up 9% from the 2021 Trade Deadline.

The 2022 Deadline was, of course, headlined by the blockbuster trade of Juan Soto — which is already being considered one of the biggest transactions in league history.

MLB and its accompanying media products now turn their attention to the home stretch of the baseball season.

Soto’s Padres will be featured on MLB Network on Friday, Saturday, and Monday. The network will then broadcast a Cedar Rapids Kernels and Quad Cities River Bandits minor league game on Tuesday from the ballpark near the “Field of Dreams” movie site — leading up to the 2022 Field of Dreams game between the Reds and Cubs on Thursday.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

The Big Money Behind Minor League Baseball’s Renaming Revolution

Teams are rebranding for local pride—and huge revenue.

MLB Extends Leaves of Clase, Ortiz as Betting Probe Continues

Their paid non-disciplinary leaves have been extended “until further notice.”
Mar 12, 2024; Phoenix, Arizona, USA; Los Angeles Dodgers designated hitter Shohei Ohtani talks with translator Ippei Mizuhara in the dugout against the San Francisco Giants during a spring training baseball game at Camelback Ranch-Glendale.

Bookie Believes Shohei Ohtani ‘Was Aware’ of Interpreter’s Gambling

Mathew Bowyer ran the illegal gambling business used by interpreter Ippei Mizuhara.

Kyle Schwarber’s MVP Candidacy Could Lead to Massive Payday

The Phillies slugger makes history and could do so again this winter.

Featured Today

Oct 13, 2024; Philadelphia, Pennsylvania, USA; Philadelphia Eagles quarterback Jalen Hurts (1) and wide receiver A.J. Brown (11) celebrate their touchdown pass during the second quarter against the Cleveland Browns at Lincoln Financial Field.

TV Ratings Just Changed Again. The NFL Will Be the Big Winner

Nielsen’s new viewership system will have a big impact on sports.
Ohio State Buckeyes wide receiver Jeremiah Smith (4) celebrates with offensive lineman Donovan Jackson (74) after a touchdown catch against Notre Dame Fighting Irish in the first quarter during the College Football Playoff National Championship at Mercedes-Benz Stadium in Atlanta on January 20, 2025.
August 30, 2025

The Most Expensive Roster Year in College Football History

The House settlement created revenue-sharing—and a big NIL loophole.
August 26, 2025

‘You’re Going to Get Beat Up’: The Liberty’s All-Male Practice Squad

A select group suits up weekly to take on the defending champs.
August 24, 2025

The Honey Deuce Effect: How Tennis Perfected the Signature Cocktail

Sold every 1.5 seconds, they total more than $12 million in sales.

Ohio State–Texas Showdown Was Most-Watched Week 1 CFB Game Ever

Fox drew 16.62 million viewers on Saturday afternoon.
September 1, 2025

Lee Corso’s Farewell Delivers Record ‘College GameDay’ Viewership

ESPN averaged 3.5 million viewers, per preliminary figures.
September 2, 2025

NFL on Nielsen’s Latest Measurement Upgrade: ‘More Work to Be Done’

The league calls its relationship with the agency a “protracted journey.”
Sponsored

Gareth Bale on MLS vs EPL, Retirement & Buying Cardiff City

Gareth Bale shares his post-soccer business playbook.
August 28, 2025

NFL Preseason Sees 17% Jump in TV Ratings, Best Since 2018

Average audiences for the exhibition games increase sharply from last year.
Tom Brady
August 27, 2025

NFL Continues to Loosen Tom Brady Restrictions

Brady will be able to attend production meetings–remotely–this season.
ESPN
August 27, 2025

Disney Sues Sling TV Over $5 Day Passes Granting ESPN Access

Newly introduced short-term subscriptions spark a legal challenge.
August 27, 2025

FCC Chair Joins Fox–YouTube TV Fight With Big Game on the Line

The Trump appointee is now involved in another media carriage fight.