MLB Posts Record Digital Numbers from Trade Deadline

Major League Baseball had one of its most successful days online and on TV in its history thanks to one of the most energetic Trade Deadlines in recent memory.

On Tuesday, MLB had more than 11.5 million article views on its website and apps — the highest single-day traffic in the 22-year history of its digital platforms. It was a 27% increase over the previous record.

The leadup to the Deadline also proved fruitful.

The 20 million article views from Aug. 1-2 was a two-day record for the league, and the 110 million views from July 3-Aug. 2 was the most for a 30-day period in MLB history — a 17% increase from the previous record.

MLB Network also had a great day:

• Tuesday’s four-hour “MLB Tonight” Trade Deadline program attracted 240,000 viewers on average and 375,000 viewers at its peak — the second-most-watched Deadline special in the network’s 14-year history. The most-watched show occurred in 2015.
• Total day viewership was up 9% from the 2021 Trade Deadline.

The 2022 Deadline was, of course, headlined by the blockbuster trade of Juan Soto — which is already being considered one of the biggest transactions in league history.

MLB and its accompanying media products now turn their attention to the home stretch of the baseball season.

Soto’s Padres will be featured on MLB Network on Friday, Saturday, and Monday. The network will then broadcast a Cedar Rapids Kernels and Quad Cities River Bandits minor league game on Tuesday from the ballpark near the “Field of Dreams” movie site — leading up to the 2022 Field of Dreams game between the Reds and Cubs on Thursday.