• Loading stock data...
Thursday, July 3, 2025

MLB, NBA, and NHL Could Launch Streaming Service

  • The NBA, NHL, and MLB could launch a streaming service that would offer local games without the need for a cable subscription.
  • MLB is in talks with Sinclair, which owns regional broadcast rights in 21 markets.
Gary A. Vasquez-USA TODAY Sports/Design: Alex Brooks

MLB has long been tied to regional sports networks for local broadcasts but is now in talks to launch a streaming service that would allow fans to watch hometown teams without a cable subscription.

The NBA and NHL could team up with MLB to create a local sports streaming package, which would exist alongside cable broadcasts and MLB’s out-of-market streaming service MLB TV.

The new service could range from $10 to $20 per month, depending on geographic region.

  • The move sets up tricky negotiations with Sinclair Broadcast Group. Sinclair bought the rights to 21 RSNs from Disney in 2019 in a deal worth as much as $10.6 billion, borrowing $8.2 billion to fund the deal.
  • Bally’s bought the naming rights for those networks, which broadcast 16 NBA teams, 14 MLB teams, and 12 NHL teams, in a 10-year, $85 million deal in March.
  • MLB could reduce the roughly $1 billion Sinclair pays annually for broadcasting rights to the league to gain its approval of the new service.

Dish Network has been shedding RSNs, dropping MASN and NBC Sports Network in March and AT&T SportsNet last month. Dish lost around 66,000 subscribers after dropping Sinclair’s RSNs in 2019.

MLB viewership was down 12% from 2019 in the 2021 season, but MLB TV had its best year since its 2002 launch, with viewers watching 10.5 billion minutes of content.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

NHL to Rejoin Olympic Ice in Milan—and NBC Set to Cash In

NHL players last competed in the Olympics in 2014.
Sophie Cunningham

WNBA Expansion Decisions Show League Prioritizes North, NBA Ties

One player ripped the league for its geographic choices.

As NBA Free Agency Quiets, Focus Shifts to Potential Extensions

Shai Gilgeous-Alexander signed a four-year, $285 million extension.

Featured Today

The Battle Over Wimbledon’s Ambitious Expansion Plan

A classic NIMBY standoff on one of the most hallowed grounds in sports.
Seattle Rough & Tumble
June 28, 2025

Women’s Sports Bars Are on the Rise. Survival Isn’t Guaranteed

Some women’s sports bars are cashing in. Others are clawing for funding.
June 27, 2025

Shitposters Have Taken the Reins of Pro Sports’ Official Voices

Meet the social media pros turning sports teams into internet trolls.
Jun 17, 2025; Sunrise, Florida, USA; Florida Panthers center Sam Reinhart (13) hoists the Stanley Cup after winning game six of the 2025 Stanley Cup Final against the Edmonton Oilers at Amerant Bank Arena
June 26, 2025

Stanley Cup’s International Summer Tour: Rules, Repairs, and Raucousness

No pro trophy tour compares to the NHL’s three-month global victory lap.

Paramount Settles Trump Suit Ahead of NFL Season, Skydance Merger

The deal likely allows the much larger Skydance merger deal to proceed.
June 24, 2025

Fever vs. Aces Draws 5th-Largest TV Audience of 2025 WNBA Season

ESPN will carry seven more Indiana Fever games this year.
Leo Messi
June 27, 2025

TNT, Club World Cup Ride Messi to Surprisingly Solid Debut Ratings

TNT Sports carries about a third of matches in the U.S.
Sponsored

Hottest Matchups Following NFL Schedule Release

The NFL released the 2025 regular-season schedule, and anticipation is already building in the ticket marketplace with four months to go.
June 23, 2025

NBA Finals Game 7 Is Most-Watched Since 2019, but Series Drops 9%

Game 7 drew 16.35 million viewers, the most-watched NBA game since 2019.
June 19, 2025

Pacers Force Game 7, Could Spark Big Ratings Boost for NBA Finals

Game 7 could boost NBA Finals ratings after a slow start this year.
June 17, 2025

Stanley Cup Final Delivers Drama but Struggles for Eyeballs in U.S.

U.S. viewership fell while Canadian audiences for the event rose slightly.
June 17, 2025

Streaming Tops Linear for First Time, Sports Still Key to TV’s Resilience

Streaming hits another critical milestone in an accelerating media transition.