• Loading stock data...
Thursday, June 13, 2024

MLB Median Ticket Buyer Down to 43 Years Old

  • The median MLB ticket buyer age has decreased from 46 in 2022 and 49 in 2021.
  • Games are shorter and higher scoring thanks to new rules.
A young fan holds a sign for Julio Rodriguez during the 2023 MLB Home Run Derby.
Steven Bisig-USA TODAY Sports

The changes MLB made to its product heading into this season are apparently paying dividends with younger audiences.

During media availability with the Baseball Writers of Association before the 2023 All-Star Game, commissioner Rob Manfred said that the median age of MLB ticket-buyers this season is 43 years old — a three-year drop from last season (46) and a six-year drop from 2021 (49).

“I think that’s really important,” Manfred said of the numbers.

Reaching younger fans has been a priority for MLB in recent years, leading the league to implement expansive rule changes to increase scoring and decrease game duration.

It seems to be working, as through the first month of the season, game duration decreased from 3:05 to 2:36. In turn, attendance and viewership were up through the first month of the season, and the league projects a full-season spike in attendance.

Critically, the rule changes have been popular among the players: Among 103 MLB players surveyed in June, a majority rated the new rule changes a four out of five. Many players said the league should increase the time on the pitch clock for the postseason — which Manfred said he’s “open-minded” to.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

What Would TNT Sports Look Like Without the NBA? Here’s What We Know

Warner Bros. Discovery still has plenty of other sports rights.

Cricket, NWSL Among Emerging Sports to Set Attendance Marks

Cricket and the NWSL set new attendance records, while MLB and the WNBA enjoyed their own strong turnouts.

MLB Forges Ahead With Global Tour, Aims to Clear European Hurdles

The London Series with the Mets and Phillies coincides with a Dodgers-Yankees matchup in New York.

New Era’s Acquisition of ’47 Set to Reshape Sports Apparel Market

New Era is set to acquire ’47 in a deal creating a combined operation with $2 billion in annual revenue.
podcast thumbnail mobile
Front Office Sports Today

Stanley Cup Final a Clash of Vastly Different Markets

0:00

Featured Today

Jan 3, 2022; Pittsburgh, Pennsylvania, USA; General view of the NFL shield logo signage before the Pittsburgh Steelers host the Cleveland Browns at Heinz Field.

Odds Stacked Against NFL in Multibillion-Dollar Sunday Ticket Trial

Why the class action trial does not look promising for the league.
Jan 7, 2024; San Francisco, California, USA; Toronto Raptors forward Jontay Porter (11) takes a three-point shot against the Golden State Warriors during the second half at Chase Center.
June 9, 2024

‘Bound to Happen’: The Age of the Sports Betting Scandal Has Arrived

A banishment, betting scheme, and guilty plea all in one scandal-filled span.
June 8, 2024

‘Experimental in Nature’: The Rapid, Confounding Rise of Streaming Bundles

Here’s why confusion continues to outweigh solutions in the streaming package boom.
June 2, 2024

The Nostalgia Market: Michael Jordan’s Memorabilia Remains Coveted, With Caveats

Due to scarcity, and sometimes, items’ undisclosed whereabouts, this world has limitations.
Sponsored

How Duracell is Making Fans Fall in Love with F1 Racing

Nobody expected this household brand to become F1’s newest darling.
FC Barcelona vs. Real Madrid in Texas.
July 31, 2023

FC Barcelona, Real Madrid Set AT&T Stadium Soccer Attendance Record

Sixth Street organized the match as part its U.S. Soccer Champions Tour.
May 23, 2024

Taylor Swift Ticket Fiasco Could Rock Sports As Feds Step In

The Justice Department is suing Ticketmaster for allegedly monopolizing live entertainment.
Sponsored

How HOKA is Reimagining the NIL Relationship

HOKA, the renowned athletic footwear and apparel brand, is betting on a new reality with NIL.
Las-Vegas-Grand-Prix
November 14, 2022

Vegas Resorts Going All Out for Formula 1 Grand Prix

MGM Resorts will build a grandstand for the Las Vegas Grand Prix.
Sponsored

How QuintEvents is Changing the Game of Premium Fan Experiences

Over the last decade, we’ve seen a noticeable shift in the psyche…
MLB
October 7, 2022

MLB Attendance Pops Up, But Falls Below 2019 Levels

MLB attendance rose from 2021, but still lagged behind 2019 levels.
September 16, 2022

Baron Davis, Michele Roberts Help Launch Fan Controlled Hoops

The league will begin its inaugural season on Feb. 7, 2023 in Atlanta.