• Loading stock data...
Tuesday, April 16, 2024
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

MLB Looks to Streaming for Midweek Games

Rick Osentoski-USA TODAY Sports/Design: Alex Brooks

ESPN renewed its contract with Major League Baseball in May for $3.85 billion over seven years, ditching rights to the league’s midweek broadcasts starting in 2022. Now those games are up for grabs.

MLB chief revenue officer Noah Garden revealed that the league is interested in selling the midweek games to a streaming service, potentially in the next few weeks, according to Sports Business Journal.

Garden says MLB wants to reach fans in a nontraditional way, following in the footsteps of other leagues.

  • The NFL reached a 10-season, $10 billion deal with Amazon in March to stream “Thursday Night Football.”
  • The WNBA signed a deal with Amazon to stream 16 regular-season games and the Commissioner’s Cup.
  • LaLiga sold rights to Disney to stream games on ESPN+ for eight years.

ESPN shares midweek games with regional sports networks through this season, averaging 526,000 viewers for the four Wednesday games in June. “Sunday Night Baseball” averaged over 1.65 million viewers in May.

YouTube, NBC’s Peacock, and sports betting companies are reported targets for the midweek rights.

MLB extended its U.S. broadcasting rights with Turner in September in a seven-year, $3.2 billion deal. In 2018, the league struck a seven-year, $5.1 billion deal with Fox Sports.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

To Sum Up Current Commanders, Coyotes Situations: It’s Complicated

The Commanders hire a Capitol Hill insider as the team continues its stadium pursuit.

Caitlin Clark Drives Massive WNBA Draft Audience for ESPN

Clark’s coronation was the most-watched WNBA telecast in decades.

The Yankees’ Radio Voice Retires, Ending an Era of Longevity

The longtime Yankees radio announcer was an industry outlier in many respects.

For Caitlin Clark and Other Rookies: Now a 29-Day Sprint to WNBA Debut

The league regular season starts swiftly after college basketball ends.
podcast thumbnail mobile
Front Office Sports Today

Inside the Most-Hyped WNBA Draft in History

0:00
0:00

Featured Today

Women’s Basketball Finally Has a TV Deal to Match the Excitement. Now What?

A lucrative new media-rights contract could rectify problems of the past, but the future of March Madness media rights is anyone’s guess.
Mar 16, 2024; Washington, D.C., USA; North Carolina State Wolfpack forward DJ Burns Jr. (30) cuts the net after defeating the North Carolina Tar Heels for the ACC Conference Championship at Capital One Arena.
April 6, 2024

How Two College Seniors Helped DJ Burns Cash In on a Final Four Run

Two college seniors are facilitating deals for NC State’s big man.
Mar 31, 2024; Portland, OR, USA; NCAA officials measure the three point line while coaches from the Texas Longhorns and NC State Wolfpack watch with referees in the finals of the Portland Regional of the NCAA Tournament at the Moda Center center.
April 1, 2024

NCAA Has No One to Blame for Latest Women’s March Madness Transgressions

NCAA is still making avoidable mistakes three years after a complete overhaul.
Nov 16, 2015; Bloomington, IN, USA; General view of the championship banners at Assembly Hall prior to the game between Austin Peay and Indiana.
March 31, 2024

How to Make It in Basketball: Become a Manager at Indiana

Inside the Hoosiers’ unglamorous, profoundly rewarding incubator for basketball’s biggest names.

Careers

Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Nike
Multiple - USA Careers
NBA
Multiple - USA Careers
Dunham's Sports
Multiple - USA Careers

Chicago’s Sports Media About to Experience a Major Shake-Up

Three Chicago pro teams’ media rights could shift to Stadium as soon as this fall.
April 15, 2024

Scott Van Pelt’s Podcast Reboot Latest in Peyton Manning’s Budding ESPN/Omaha Fiefdom

ESPN star Scott Van Pelt is joining forces with Peyton Manning.
April 15, 2024

Star-Studded NBA Play-In a Potential Ratings Boon for ESPN and TNT

The initial portion of the NBA postseason features three former MVPs.
Sponsored

Rapid Returns: How Technology Is Getting You Back to Your Seat

How Oracle’s POS technology is helping fans get back to their seats faster.
April 14, 2024

Calling the Masters Can Make You—or Break You

Legends are made at Augusta—as long as they do things Augusta’s way.
April 12, 2024

Lawsuit Alleges ‘Fraudulent Coup’ at Former ‘Sports Illustrated’ Publisher

A messy situation just keeps getting messier.
April 10, 2024

The Masters’ Broadcasters Take What They Can Get

During the first two rounds, ESPN’s coverage begins at 3 p.m. ET.
April 8, 2024

Sports Media Game-Changer? Skydance Eyes CBS Parent in $5B Deal

The two sides have agreed to a month of exclusive talks.