• Loading stock data...
Wednesday, July 17, 2024
Join us this September for Tuned In Request to Attend

MLB Experiments with CBD Deal

  • Major League Baseball is the first major U.S. sports league to have an official CBD brand.
  • The league is teaming with CBD company Charlotte's Web.
Reese Strickland-USA TODAY Sports

Major League Baseball will be the first major U.S. sports league with an official cannabis product partner.

The league struck a deal with CBD brand Charlotte’s Web, which gained national attention as an epilepsy treatment through Sanjay Gupta’s documentary, “Weed.”

“We applaud MLB for being the first mover in professional sports CBD and are thrilled to welcome their league as a respected strategic partner,” said Charlotte’s Web CEO Jacques Tortoroli.

  • Charlotte’s Web is leveraging the heightened attention of the MLB playoffs by promoting its “NSF-Certified for Sport®” product line during the Division Series, which began Tuesday.
  • The brand will have a presence at major MLB events next season, including All-Star Week, the postseason, and World Series.
  • MLB and Charlotte’s Web estimate that the agreement will provide exposure for the CBD brand to more than 180 million Americans, helping it grow its presence in the country’s $4.7 billion CBD market.

Changing Times

The arrangement is the latest sign that the sports world is softening its stance on cannabis and related products. 

In February, the NFL awarded $1 million to two research teams to study the effects of cannabis and CBD on pain management.

The NBA ceased testing for cannabis in 2020 when the league shut down due to the pandemic and extended that suspension through last season. The NHL tests for cannabis but has no penalty for using it, instead treating players who have abnormally high levels of THC as a mental health case, similar to alcohol abuse.

Copy Link
Link Copied
Link Copied

What to Read

A ‘Seismic Shift’ for Women’s Sports: WNBA Lands $2.2 Billion Rights Deal

ESPN, Amazon, and NBC will pay the WNBA $200 million annually.

Braves’ Bold Plans, Political Backdrop Shape All-Star Game Prep

The Braves plan a series of upgrades to Truist Park while looking to avoid dwelling on state politics.

MLB’s Newest Power Couple: Skenes, Dunne Make Waves Beyond Diamond

The star Pirates rookie and his NIL influencer girlfriend turn heads at MLB’s All-Star Game.

Angels and Anaheim Reach $2.75 Million Stadium Settlement

Two years ago, an FBI investigation derailed a stadium agreement.
podcast thumbnail mobile
Front Office Sports Today

A First Hand Report of the Copa America Chaos


Featured Today

Jan 7, 2024; Nashville, Tennessee, USA; Jacksonville Jaguars wide receiver Calvin Ridley (0) reacts after scoring a touchdown against the Tennessee Titans during the first half at Nissan Stadium.
July 14, 2024

Without Hard-Line Bans, Pro Athletes and Personnel Will Keep Betting on Sports

Penalties often aren’t stringent or consistent enough to deter banned behavior.
Oct 2, 2021; Miami Gardens, FL, USA; NFL commissioner Roger Goddell speaks during the Don Shula Celebration of Life at Hard Rock Stadium.
July 13, 2024

The NFL Is Confident It Can Overturn the Sunday Ticket Verdict

The league may have good reason to believe it can win.
July 8, 2024

NFLPA Report Cards Have Become the ‘Talk of the Locker Room’ Across..

NFLPA report cards have become the ‘talk of the locker room.’

Angel City FC Sale Official at Record $250 Million Valuation

Disney CEO Bob Iger and wife Willow Bay now control the club.
July 1, 2024

Bobby Bonilla Day: A Look at MLB’s Top Deferral Deals and Ohtani’s Pact

Well beyond Bobby Bonilla, many current and former MLB stars have their own lucrative deferrals.
July 2, 2024

NBA and NHL Free Agency: Billions in New Deals Despite Economic Unrest

Rising revenues and salary caps are helping fuel a run of historic contracts.

TopSpin 2K25 Brings the Legends of Tennis to Your Living Room

2K sports is reviving a classic with TopSpin 2K25.
June 24, 2024

Tiger’s Golf League Hits $500 Million Valuation Before First Swing

TGL will begin play in January 2025.
June 13, 2024

The ‘Big’ in Big 12 Could Soon Be Replaced With a Sponsor’s Name

Allstate is said to be in discussions about a deal with the Big 12.
June 13, 2024

Everything You Need to Know About the Schism Rocking Competitive Eating

The business story about hot dogs that you never knew you needed.
June 12, 2024

Saudi Arabia’s Next Big Sports Target: Boxing, With Joint Venture Worth $5B

The Public Investment Fund of Saudi Arabia is focusing on boxing as its next large-scale sports target.