Thursday September 28, 2023

MLB Posts Most-Watched Division Series In Five Years

  • Average viewership for ALDS and NLDS rises 21%.
  • Strong showing follows 64% increase for Wild Card.
Wendell Cruz-USA TODAY Sports
Front Office Sports Today

Bucks Go All-In on Giannis Era

The Milwaukee Bucks altered the NBA by swinging a deal for Damian Lillard.
Listen Now
September 28, 2023 | Podcast
Copy Link
Link Copied
Link Copied

For the second round in a row, Major League Baseball’s postseason exceeded expectations with a double-digit growth in TV audiences.

The 2022 Division Series on TBS and Fox/FS1 averaged 3.477 million viewers, up 21% from 2.833 million viewers last season. 

That makes it MLB’s most-watched Division Series since 2017 — and follows a 64% rise in viewership for the Wild Card Series.

The Division Series from Oct. 11-18 featured home run kings like the New York Yankees’ Aaron Judge, upsets like the San Diego Padres toppling the 111-win Los Angeles Dodgers, and dramatic moments like the Houston Astros’ Yordan Alvarez hitting a walk-off home run against the Seattle Mariners. The result was another strong TV showing for MLB. Details:

Major League Baseball’s Wild Card Audience Jumps 64%

ESPN’s exclusive coverage of the 2022 MLB Wild Card Series exceed expectations.
October 14, 2022
  • Baseball has the oldest national viewing audience of the major American sports. But this year’s postseason is drawing a younger audience. The number of 18-34 viewers watching the Division Series rose 22%. Viewers 17 and younger were up 9%.
  • Two rainouts adversely impacted TV ratings for the Yankees vs. Cleveland Guardians. Tuesday afternoon’s decisive Game 5 averaged 4.95 million viewers on TBS, according to Sports Media Watch. That was down 24% from last season’s National League Division Series Game 5 between the Dodgers and San Francisco Giants, which aired in primetime.
  • Thanks to his Game 1 walk-off homer, Alvarez was the most-mentioned player on social media during the Division Series.

With New York down 1-0, TBS will televise Game 2 of the Yankees vs. Astros American League Championship Series on Thursday night (7:37 p.m. ET). Brian Anderson, Ron Darling, Jeff Francoeur and Lauren Shehadi will call the game, while Bob Costas reverts to a studio role.

Copy Link
Link Copied
Link Copied

What to Read

Alabama hitter Jim Jarvis dives back into first safely on a pickoff play against Troy at Sewell-Thomas Stadium in Tuscaloosa, Ala., Saturday June 4, 2023, in the winners bracket game of the NCAA Regional Baseball Tournament.

Alabama Betting Scandal Figure Banned From Wagering in Indiana

The ban comes amidst a crackdown on betting activity across college sports.
Chiefs-Bears was the most-watched NFL game on any network this week — averaging 24.3 million viewers on FOX.

CBS Nets 13-Year High in September NFL Viewership

This month’s NFL on CBS broadcasts averaged 18.69 million viewers.

Oakland-MLB Relationship Devolves Into Next-Level Toxicity

Commissioner, mayor have very different accounts of July meeting

Diamondbacks Push For Public Help To Upgrade Chase Field

MLB club seeks public-private deal to improve aging ballpark
podcast thumbnail mobile
Front Office Sports Today

Bucks Go All-In on Giannis Era


Featured Today


BioSteel Bankruptcy Shows Perils of Costly Sports Partnerships

BioSteel spent heavily on partnerships deals before bankruptcy.
Taylor Swift at Chiefs vs. Bears game.
September 27, 2023

Taylor Swift NFL Hype Likely To Continue Another Week

Swift could drive blockbuster TV ratings for NBC's "Sunday Night Football."
September 27, 2023

Lillard And Giannis Pairing Could Be Big For The NBA, Too

Bucks to be featured on national TV 19 times this season
September 27, 2023

Magic Johnson Open To Knicks Minority Ownership Stake

Basketball Hall of Famer only interested in specific NBA franchise


Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Chicago Cubs
New York
Tri Star Sports and Entertainment Group, Inc.
USA - Multiple Locations
Jamie Erdahl and cast of NFL Network's "Good Morning Football."

Jamie Erdahl Reflects On Rapid Transition To Hosting ‘Good Morning Football'

Erdahl talked to FOS about her experience since taking over the morning show from longtime host Kay Adams in July 2022.
Franchise expands broadcasting reach after reaching a deal with a local TV station.
September 27, 2023

Utah Jazz Launch Streaming Service Amid RSN Shakeup

An annual Jazz+ streaming pass will cost $125.50.
September 27, 2023

Will Sports Benefit From New Streaming Alliance?

Advocacy group involves many of sports streaming's largest players
Coach Prime bringing improved tv ratings.
September 26, 2023

Coach Prime's Colorado Changing College Football Viewing Habits

The excitement around Deion Sanders and Colorado is helping drive record September TV ratings for college football.
Viewership for TNF on Amazon is up 21% through two weeks over last season.
September 26, 2023

Amazon Gets Back-to-Back 'Thursday Night Football' Ratings Wins

Amazon's TNF viewership is up 21% through two weeks over last season.
First Take vs. FS1
September 26, 2023

Sharpe: 'First Take' Would Still Beat 'Undisputed' Without Stephen A.

Even if Smith leaves, Sharpe said he will still beat Skip Bayless in the ratings.
September 25, 2023

ESPN Reportedly Closing Studios In Aftermath Of Layoffs

ESPN's Seaport studio will reportedly close by 2025.
Ohio State players celebrate after after their defeat of Notre Dame in the final seconds at Notre Dame Stadium.
September 25, 2023

Ohio State-Notre Dame Scores Historic 10.5M Viewers for NBC

It was NBC’s second-most-watched regular-season college football game ever.