• Loading stock data...
Sunday, April 21, 2024
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

MLB Deal to Bring Sunday Games to Peacock

MLB-Peacock
Bill Streicher-USA TODAY Sports/Design: Alex Brooks

Major League Baseball deals are happening at a torrid pace — and not just between players and teams.

The league is nearing a streaming deal with NBCUniversal that would bring 18 regular-season games to Peacock, starting this year.

  • The two-year deal is reportedly worth $30 million annually.
  • The deal creates a new Sunday package of games that would start between 11:30 a.m. ET to just after noon, reducing conflicts with games that begin at 1 p.m. ESPN holds the rights to “Sunday Night Baseball.”
  • Peacock, which carries a $9.99 monthly subscription cost, will hold exclusive rights to the games. The service had 24.5 million active users at the end of 2021 and 9 million paying subscribers.

Peacock has been building out its sports portfolio, which now includes certain English Premier League matches and WWE. NBCUniversal’s deal with the NFL, which begins in 2023, includes “Sunday Night Football,” NBC’s playoff games, and four Super Bowls on Peacock.

Stream Change

After relying largely on regional sports networks for local broadcasts and its own MLB.TV streaming service for out-of-market games, MLB is looking for new partners for its 2,430 annual regular-season games.

The league inked a seven-year deal worth $85 million annually with Apple for a package of Friday night games — the tech giant’s first jump into live sports.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

NBA’s Media Rights Are Set to Expire: Who’s Got Next?

The league’s exclusive negotiating window with ESPN and TNT is expiring.

Rockies Coach’s Team Plane Cockpit Visit Triggers Federal Investigation

A since-deleted video shows him sitting in the cockpit mid-flight.

Diamond Sports Group Is About to Survive Bankruptcy. Will It Matter?

The bankrupt company faces key questions relating to both programming and distribution.

The A’s Have Major League Problems With Minor League-Level Attendance

The team was outdrawn Tuesday by 19 different minor-league teams.
podcast thumbnail mobile
Front Office Sports Today

Why Ian Rapoport Lives for the NFL Draft’s Chaos

0:00
0:00

Featured Today

Everything You Need To Know About the Legal Attempts To Kill the ACC

Four lawsuits involving the conference, Clemson, and FSU could determine the future.
April 20, 2024

A Bare-Knuckle Fighter Won His Pro Debut. The Far Right Scored a Marketing Win

With Proud Boys sponsoring him, experts say extremist groups will use his success to elevate their ideologies and recruit new believers.
April 7, 2024

Women’s Basketball Finally Has a TV Deal to Match the Excitement. Now What?

A lucrative new media-rights contract could rectify problems of the past, but the future of March Madness media rights is anyone’s guess.
Mar 16, 2024; Washington, D.C., USA; North Carolina State Wolfpack forward DJ Burns Jr. (30) cuts the net after defeating the North Carolina Tar Heels for the ACC Conference Championship at Capital One Arena.
April 6, 2024

How Two College Seniors Helped DJ Burns Cash In on a Final Four Run

Two college seniors are facilitating deals for NC State’s big man.

Careers

Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Live Nation
Multiple - USA Careers
Adidas
Multiple - USA Careers
FanDuel
Multiple - USA Careers

No Subscription Totals? Netflix’s Decision Could Impact Sports Plans

The streaming giant says a focus on subscriber totals doesn’t reflect the full state of the company.
April 16, 2024

Chicago’s Sports Media About to Experience a Major Shake-Up

Three Chicago pro teams’ media rights could shift to Stadium as soon as this fall.
April 17, 2024

The Questions Are Mounting for ‘Spulu’ As Lawmakers Demand Answers

A pair of high-powered Congressmen are demanding answers about the forthcoming service.
Sponsored

Rapid Returns: How Technology Is Getting You Back to Your Seat

How Oracle’s POS technology is helping fans get back to their seats faster.
April 16, 2024

Caitlin Clark Drives Massive WNBA Draft Audience for ESPN

Clark’s coronation was the most-watched WNBA telecast in decades.
April 16, 2024

The Yankees’ Radio Voice Retires, Ending an Era of Longevity

The longtime Yankees radio announcer was an industry outlier in many respects.
April 15, 2024

Star-Studded NBA Play-In a Potential Ratings Boon for ESPN and TNT

The initial portion of the NBA postseason features three former MVPs.
April 15, 2024

Scott Van Pelt’s Podcast Reboot Latest in Peyton Manning’s Budding ESPN/Omaha Fiefdom

ESPN star Scott Van Pelt is joining forces with Peyton Manning.