Monday December 4, 2023

Minor Leagues Get Creative to Bring in Fans

  • The Beloit Snappers, a minor league affiliate of the Miami Marlins, will auction off stadium naming rights to fans nightly.
  • Minor League teams have gotten creative to keep fans interested and engaged.
Marc Lebryk-USA TODAY Sports/Design: Alex Brooks
Copy Link
Link Copied
Link Copied

MLB teams sell their stadium rights for millions of dollars on multiyear contracts. The Beloit Snappers, a minor league affiliate of the Miami Marlins, will auction theirs.

But here’s the catch: They’ll auction the stadium rights to fans on a nightly basis. Bidding starts at $500 per night, with a “buy it now” option of $1,000 for weekday games and $1,500 for weekend games.

Names are vetted for appropriateness before going live, and proceeds will go to the Boys & Girls Club. Auction winners also get eight game tickets and the opportunity to lead the singing for the seventh-inning stretch.

Lean operations in normal times, minor league teams have had to get creative to engage fans and bring in revenue during the pandemic. 

  • The Pensacola Blue Wahoos once listed their ballpark on Airbnb as rental, and offered full access to field and clubhouse for $1,500 a night. Teams also have dog-friendly games, fireworks nights, and even themes like “Pirates and Princesses.”
  • Last week, the Danville Otterbots of the collegiate Appalachian League promised that their GM would get a tattoo of the team logo if the team’s Twitter reached 5,000 followers.

No team has gone as far as the Savannah Bananas of the collegiate Coastal Plain League. Players do coordinated dances, the owner always wears a yellow tuxedo, and the team has pioneered a more chaotic version of baseball called Banana Ball.

Copy Link
Link Copied
Link Copied

What to Read

A groundbreaking ceremony was held for the baseball stadium in downtown Spartanburg on Nov. 1, 2023. Here, the official party breaks ground at the event.

Texas Rangers’ MiLB Affiliate Breaks Ground on $75M Spartanburg Stadium

Fifth Third Park will have 3,500 seats and open in 2025.
MLB antirust

18 State AGs Ask Supreme Court to Take Up MLB Antitrust Case

Coalition supports the challenge of MLB’s antitrust exemption.
Miami Marlins chief executive officer Derek Jeter watches batting practice prior to the game against the Los Angeles Dodgers at loanDepot park.

Former Miami Marlins President Says Bruce Sherman Fired Derek Jeter

David Samson told FOS that Derek Jeter failed to meet revenue goals.
Miami Marlins general manager Kim Ng looks on from the field prior to the game against the New York Mets at loanDepot Park.

Trailblazing GM Kim Ng Departs Miami Marlins

Miami reportedly considered hiring a president of baseball operations to oversee Ng.
podcast thumbnail mobile
Front Office Sports Today

CFP Selection Turns Heads with Controversial Selection


Featured Today

The College Football Playoff is considering rotating TV networks for the national championship game.

CFP Considers Super Bowl-Like Rotation For National Championship Game

Multiple networks could share rights to the championship game, sources told FOS.
Brett Favre
November 27, 2023

Favre Welfare Case Hold-Up? "AG’s Office Has Not Expressed Interest In Pursuing"

The DOJ interviewed Brett Favre in early 2020.
The future of the Pac-12 rests on a court decision.
November 24, 2023

The Pac-12 Plays Its Final Regular-Season Game. Then A Court Decides Its Fate.

The conference's future rests with a court decision.
Lane Kiffin
November 9, 2023

Ole Miss, Lane Kiffin Lawyers Argue for Dismissal of Player Lawsuit

FOS obtained audio of Lane Kiffin's interaction with the player behind lawsuit.


Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Multiple - USA Careers
Live Nation
Multiple - USA Careers
Saco Bay PT
Multiple - USA Careers
FC Barcelona vs. Real Madrid in Texas.

FC Barcelona, Real Madrid Set AT&T Stadium Soccer Attendance Record

Sixth Street organized the match as part its U.S. Soccer Champions Tour.
November 14, 2022

Vegas Resorts Going All Out for Formula 1 Grand Prix

MGM Resorts will build a grandstand for the Las Vegas Grand Prix.
A young fan holds a sign for Julio Rodriguez during the 2023 MLB Home Run Derby.
July 12, 2023

MLB Median Ticket Buyer Down to 43 Years Old

Games are shorter and higher scoring thanks to new rules.

NHL’s Chris Foster on Amplifying Content Distribution With Automation

Learn how the NHL is using WSC Sports to increase fan engagement.

How QuintEvents is Changing the Game of Premium Fan Experiences

Over the last decade, we’ve seen a noticeable shift in the psyche…
October 7, 2022

MLB Attendance Pops Up, But Falls Below 2019 Levels

MLB attendance rose from 2021, but still lagged behind 2019 levels.
September 16, 2022

Baron Davis, Michele Roberts Help Launch Fan Controlled Hoops

The league will begin its inaugural season on Feb. 7, 2023 in Atlanta.

Webinar: How to Improve the Fan Experience at the Stadium and Online

Learn how pro sports teams are improving the fan experience.