Los Angeles-based music management firm Milk & Honey is launching a sports division.
Damien Wilson of the Kansas City Chiefs and Courtland Sutton of the Denver Broncos are among the 15 NFL players joining a roster of more than 80 names. Milk & Honey’s website lists artists like Selena Gomez, Wiz Khalifa, and Panic! At The Disco as clients.
Milk & Honey’s sports division is led by veteran NFL agent Jacob Presser and former University of Arkansas running back Rawleigh Williams. The agency plans to sign basketball, baseball, hockey, golf and soccer players in the future.
Several high-profile entertainment agencies have expanded into sports over the past decade:
- TaP Music, which lists Dua Lipa, Lana Del Rey and Ellie Goulding as clients, launched TaP Sports in November.
- United Talent Agency, which represents Post Malone and DJ Khaled among others, invested in Rich Paul’s Klutch Sports in 2019 to create UTA Sports.
- Jay-Z’s Roc Nation branched out to sports in 2013.
“There’s a lot of opportunity for our football players and our musicians to create content where there’s a crossover,” said Lucas Keller, chief executive officer of Milk & Honey. “A company is made more interesting by having multiple pillars in entertainment.”