Mike Zavodsky on Partnerships, BSE Global’s Approach, and What it Took to Be One of the NBA Teams to Land a Jersey Patch Deal

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How does one go about selling partnerships for a group that includes one of the nicest venues in the country?

Mike Zavodsky, CRO of BSE Global, breaks down selling portfolio partnerships, the Infor agreement for the Nets, and how the group has been able to be agile in their sales process.

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