Marketing

Mike Zavodsky on Partnerships, BSE Global’s Approach, and What it Took to Be One of the NBA Teams to Land a Jersey Patch Deal

Jul 05, 2018 | 10:11 am

UPDATED Aug 05, 2020 | 03:53 pm

How does one go about selling partnerships for a group that includes one of the nicest venues in the country?

Mike Zavodsky, CRO of BSE Global, breaks down selling portfolio partnerships, the Infor agreement for the Nets, and how the group has been able to be agile in their sales process.

How are sponsorships going to change over the next 3-5 years? Mike Zavodsky, CRO of BSE Global, believes activations and experiences will play an even larger role.

(🔌: @UMSportsBiz) pic.twitter.com/XWHemXGPk5

— Front Office Sports (@FOS) July 5, 2018

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