Thursday, April 9, 2026

Microsoft’s $69B Activision Blizzard Deal in Danger

  • Microsoft’s merger with Activision Blizzard faces a tough road to FTC approval.
  • The deal is also under scrutiny in the U.K. and Australia.
Activision Blizzard makes games like Call of Duty and was acquired by Microsoft.
Shutterstock

A regulatory push to prevent monopolies in emerging tech sectors could blow up the largest gaming deal in history. 

Microsoft’s $68.7 billion deal to acquire Activision Blizzard faces a fraught path to regulatory approval in both the U.S. and U.K.

  • The Federal Trade Commission is reportedly concerned that the deal could allow Microsoft to hold a dominant position in the emerging cloud gaming sector.
  • Microsoft may pledge to allow gaming rivals continued access to top Activision Blizzard titles such as “Call of Duty” and “World of Warcraft.”
  • FTC Chair Lina Khan hasn’t commented specifically on Microsoft’s deal but said the agency is taking a hard look at cases where companies use mergers to maintain or establish market dominance in times of technological transition.

The deal is also under scrutiny from the U.K.’s Competition and Markets Authority and the Australian Competition & Consumer Commission. 

Market Pressure

One of the world’s best-known investors is banking on the deal going through. 

Warren Buffett’s Berkshire Hathaway has steadily increased its stake in Activision Blizzard to at least 9.5% of the company in the hopes of cashing in at Microsoft’s agreed-to price of $95 per share. Activision’s price of $74.72 still represents some skepticism among investors that the deal will go through.

This year has been rough on Microsoft, as the tech giant’s stock has dropped around 28% in 2022. The company’s market cap has fallen to $1.8 trillion.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Apr 11, 2025; Portland, Oregon, USA; Portland Trail Blazers forward Kris Murray (24) grabs a rebound during the second half against Golden State Warriors guard Buddy Hield (7) at Moda Center.

The Trail Blazers Are Finally for Sale. The Seahawks Are Not

Jody Allen is mandated to sell her late brother’s sports teams.
Teammates embrace during matchup in The Hundred cricket league

Big Tech CEOs Buy Stakes in Cricket League

The England and Wales Cricket Board raised £520m by selling team stakes.
Sundar Pichai

CEOs of Google, Microsoft Team Up in Attempt to Buy Cricket Team

Five Silicon Valley CEOs have come together for a joint ownership bid.

Electronic Arts’ Layoffs Signal Ongoing Evolution, Struggles

The company is set to make a second major round of staff cuts in the last year.

Featured Today

College Athletes Are Ignoring NCAA Gambling Bans

“We were going to bet regardless,” says one former D-I athlete.
April 8, 2026

Why Did FIFA Do a Deal With an Obscure Prediction Market?

The product is scheduled to launch on Thursday.
Mar 28, 2026; Houston, TX, USA; Illinois Fighting Illini forward David Mirkovic (0) and center Tomislav Ivisic (13) react in the second half against the Iowa Hawkeyes during an Elite Eight game of the South Regional of the men's 2026 NCAA Tournament at Toyota Center.
April 4, 2026

Loopholes Enable Int’l College Basketball Players to Cash In

Schools have scrambled to find a way to compensate international players.
April 1, 2026

‘The Sonics Never Died’: The Long Afterlife of Seattle NBA Merch

Inside “the largest team shop for a team that doesn’t exist.” 
Jack Nicklaus speaks to media prior to the start of the Memorial Tournament at Muirfield Village Golf Club in Dublin, Ohio on May 27, 2025.

Jack Nicklaus Re-Acquires Nicklaus Companies After Lawsuit

Nicklaus takes back ownership of marks like the iconic Golden Bear.
January 28, 2026

CVC’s New Sports Business Buys Into $300M Equestrian Company

Global Sport Group bought a controlling stake in Equine Network.
Team WNBA guard Caitlin Clark dribbles up the court against Team USA during the WNBA All-Star Game at Footprint Center in Phoenix on July 20, 2024.
February 3, 2026

Fund Backing Women’s Sports Raises $250M and Counting

Jason Wright oversees a fund that has secured $250 million.
Sponsored

From Gold Medalist to Business Founder

Allyson Felix on investing in women’s sports and what comes next for track & LA28.
Puma store
January 27, 2026

China’s Anta Eyes World Domination With $1.8B Puma Deal

Anta is now the largest shareholder in both Puma and Amer Sports.
Jan 24, 2026; Dallas, Texas, USA; Dallas Mavericks head coach Jason Kidd motions to his team during the first quarter against the Los Angeles Lakers at the American Airlines Center.
January 27, 2026

Jason Kidd Joins PE-Backed Youth Sports Company

The Mavericks coach is an equity holder and member of the board.
Contestants compete in the annual Nathan's hot dog eating contest at Tootsie's 57th Anniversary Birthday Bash on Lower Broadway in Nashville on Oct. 10, 2017.
January 22, 2026

Nathan’s Hot Dog Contest Will Continue Under Chinese Ownership

Nathan’s expects to keep the contest at Coney Island.
Batbox
January 12, 2026

Bowling’s Blueprint Is Powering the New Social Gaming Boom

New venues are fusing sports, entertainment, and good food.