• Loading stock data...
Monday, November 18, 2024

Microsoft’s $69B Activision Blizzard Deal in Danger

  • Microsoft’s merger with Activision Blizzard faces a tough road to FTC approval.
  • The deal is also under scrutiny in the U.K. and Australia.
Activision Blizzard makes games like Call of Duty and was acquired by Microsoft.
Shutterstock

A regulatory push to prevent monopolies in emerging tech sectors could blow up the largest gaming deal in history. 

Microsoft’s $68.7 billion deal to acquire Activision Blizzard faces a fraught path to regulatory approval in both the U.S. and U.K.

  • The Federal Trade Commission is reportedly concerned that the deal could allow Microsoft to hold a dominant position in the emerging cloud gaming sector.
  • Microsoft may pledge to allow gaming rivals continued access to top Activision Blizzard titles such as “Call of Duty” and “World of Warcraft.”
  • FTC Chair Lina Khan hasn’t commented specifically on Microsoft’s deal but said the agency is taking a hard look at cases where companies use mergers to maintain or establish market dominance in times of technological transition.

The deal is also under scrutiny from the U.K.’s Competition and Markets Authority and the Australian Competition & Consumer Commission. 

Market Pressure

One of the world’s best-known investors is banking on the deal going through. 

Warren Buffett’s Berkshire Hathaway has steadily increased its stake in Activision Blizzard to at least 9.5% of the company in the hopes of cashing in at Microsoft’s agreed-to price of $95 per share. Activision’s price of $74.72 still represents some skepticism among investors that the deal will go through.

This year has been rough on Microsoft, as the tech giant’s stock has dropped around 28% in 2022. The company’s market cap has fallen to $1.8 trillion.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Why Netflix Won Big Despite Tyson-Paul Streaming Issues

60 million households worldwide watched the match.

How Taylor Swift’s Tour Is Fueling Blue Jays Owner’s Sports Empire

There have been multiple intersections between the company’s sports assets and the pop icon’s Canadian concerts.

Rays to Call Yankee Territory ‘Home’ for 2025 Due to Tropicana Repairs

Extensive damage from Hurricane Milton to Tropicana Field forces the unusual solution.

Indy 500 Open for F1 Drivers After Monaco GP Date Shift

The Monaco GP will be in June starting in 2026.
podcast thumbnail mobile
Front Office Sports Today

The SEC and Big Ten Are Driving College Football

0:00

Featured Today

Nov 13, 2024; New York, New York, USA; New York Knicks guard Josh Hart (3) reacts after fouling Chicago Bulls guard Coby White (not pictured) during the second half at Madison Square Garden.
opinion

NBA Ratings Rorschach Test: Buy the Dip

Was it the election? Too many threes? Lack of storylines?
November 15, 2024

Executive Decision: When Richard Nixon Named a College Football Champion

In 1969, the 37th president unilaterally named the winner of the season.
November 15, 2024

How Women’s Sports Could Change in the Next Trump Era

Under the president-elect, Title IX could change drastically.
Former President Donald Trump waves to the crowd as he exits the putting green with his aide Walt Nauta, left, during the final round of the LIV Golf Bedminster golf tournament at Trump National Bedminster on Sunday, Aug. 13, 2023.
opinion
November 9, 2024

Trump Win Puts Sports Back in the White House

With Trump back in the White House, sports get more political again.

Why Liberty Media Spun Off Assets, Shook Up Leadership

Longtime CEO Greg Maffei is stepping down at the end of the year.
Jul 7, 2021; Tampa, Florida, USA; Tampa Bay Lightning owner Jeff Vinik hoists the Stanley Cup after the Lightning defeated the Montreal Canadiens 1-0 in game five to win the 2021 Stanley Cup Final at Amalie Arena.
October 25, 2024

Lightning Sell at $1.8B Valuation, Nearly Double Prior NHL Record

The Lightning unveiled a multistep and multiyear sale process.
Oct 27, 2024; Seattle, Washington, USA; Buffalo Bills quarterback Josh Allen (17) passes against the Seattle Seahawks during the second quarter at Lumen Field.
October 30, 2024

Buffalo Bills in Talks to Sell Stake to PE Firm Arctos: Report

Arctos already has a slice of Paris Saint-Germain and the PGA Tour, among other assets.
Sponsored

How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture

As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
May 24, 2024; Minneapolis, Minnesota, USA; Dallas Mavericks owner Mark Cuban celebrates after defeating the Minnesota Timberwolves in game two of the western conference finals for the 2024 NBA playoffs at Target Center.
October 9, 2024

Why Mark Cuban Sold the Dallas Mavericks When He Did

Cuban sold his majority stake to the Adelson family in December 2023.
Young fans look over Michigan State sports equipment on display during the Spring Showcase on Saturday, April 20, 2024, at Spartan Stadium in East Lansing.
October 2, 2024

Private Equity Firms Buy Rival Hockey Brands CCM and Bauer

Both brands have been around for decades and changed ownership in the same week.
September 18, 2024

Rogers Tightens Grip on Canadian Sports With $3.46B MLSE Stake

The Blue Jays owner makes a big move to corner most of the Toronto pro sports market.
Fans watch TV screens during a game viewing party for fans at the FanDuel Sportsbook at Meadowlands Racing & Entertainment in East Rutherford, New Jersey.
September 18, 2024

FanDuel Parent Buys Italian Gambling Company in Bid for Growth

Flutter is making big moves in Italy and Brazil.