Saturday, June 6, 2026

Microsoft’s $69B Activision Blizzard Deal in Danger

  • Microsoft’s merger with Activision Blizzard faces a tough road to FTC approval.
  • The deal is also under scrutiny in the U.K. and Australia.
Activision Blizzard makes games like Call of Duty and was acquired by Microsoft.
Shutterstock

A regulatory push to prevent monopolies in emerging tech sectors could blow up the largest gaming deal in history. 

Microsoft’s $68.7 billion deal to acquire Activision Blizzard faces a fraught path to regulatory approval in both the U.S. and U.K.

  • The Federal Trade Commission is reportedly concerned that the deal could allow Microsoft to hold a dominant position in the emerging cloud gaming sector.
  • Microsoft may pledge to allow gaming rivals continued access to top Activision Blizzard titles such as “Call of Duty” and “World of Warcraft.”
  • FTC Chair Lina Khan hasn’t commented specifically on Microsoft’s deal but said the agency is taking a hard look at cases where companies use mergers to maintain or establish market dominance in times of technological transition.

The deal is also under scrutiny from the U.K.’s Competition and Markets Authority and the Australian Competition & Consumer Commission. 

Market Pressure

One of the world’s best-known investors is banking on the deal going through. 

Warren Buffett’s Berkshire Hathaway has steadily increased its stake in Activision Blizzard to at least 9.5% of the company in the hopes of cashing in at Microsoft’s agreed-to price of $95 per share. Activision’s price of $74.72 still represents some skepticism among investors that the deal will go through.

This year has been rough on Microsoft, as the tech giant’s stock has dropped around 28% in 2022. The company’s market cap has fallen to $1.8 trillion.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Apr 11, 2025; Portland, Oregon, USA; Portland Trail Blazers forward Kris Murray (24) grabs a rebound during the second half against Golden State Warriors guard Buddy Hield (7) at Moda Center.

The Trail Blazers Are Finally for Sale. The Seahawks Are Not

Jody Allen is mandated to sell her late brother’s sports teams.
Teammates embrace during matchup in The Hundred cricket league

Big Tech CEOs Buy Stakes in Cricket League

The England and Wales Cricket Board raised £520m by selling team stakes.
Sundar Pichai

CEOs of Google, Microsoft Team Up in Attempt to Buy Cricket Team

Five Silicon Valley CEOs have come together for a joint ownership bid.

Electronic Arts’ Layoffs Signal Ongoing Evolution, Struggles

The company is set to make a second major round of staff cuts in the last year.

Featured Today

Ai sports slop

How Sports Became Ground Zero for AI Slop

The category is the perfect breeding ground for AI content churn.
FILE PHOTO: Soccer Football - FIFA World Cup - UEFA Qualifiers - Group A - Germany v Luxembourg - Rhein-Neckar-Arena, Sinsheim, Germany - October 10, 2025 Germany coach Julian Nagelsmann
June 4, 2026

‘Weird Corners of the World’: How to Find a World Cup Coach

National associations look for a winning record—and also hope for serendipity.
June 3, 2026

The Elite High Schools Hosting World Cup Teams

Spain, Morocco, Croatia, and Switzerland chose schools as their tournament base camps.
Frances Cabral-Delaney
May 29, 2026

How Arsenal Fandom Went ‘Manic’

“People do not become Arsenal fans because it’s easy,” says Zohran Mamdani.

Tottenham Boardroom Rivalry Ends With Former Chairman’s Exit

Spurs say they “don’t know anything about” the deal.
Casey Wasserman, Chairperson and President of LA28, during the media conference celebrating the 1000-day countdown to LA28 at Devon Park in Oklahoma City, Monday, Oct. 20, 2025.
May 8, 2026

Wasserman Buyers Narrow as PE Conflicts Sideline Major Firms

Private-equity firm TA Associates has removed itself from the running.
Charlie Pliner and Nikolas Rohrmann
May 22, 2026

How 2 Brown Undergrads Became Sports Dealmakers

An experimental project turned into a permanent course and business deal network.
Sponsored

Landon Donovan: What Soccer in America Still Needs

Landon Donovan discusses the evolution of soccer in America and investing in the NWSL.
April 23, 2026

Want to Own a 100-Year-Old Austrian Soccer Team for $500?

Vestible’s first team is Kapfenberger SV 1919.
April 16, 2026

How Taylor Swift’s Catalog Led Her Former Label Boss Into Sports

Scott Borchetta profited greatly from the sale of Swift’s masters.
John and Louis Antonelli
exclusive
April 13, 2026

Chernin Group Leads Funding Round in Social Box Score App ‘Real’

The app combines live stats and play-by-play with a social media experience.
Jack Nicklaus speaks to media prior to the start of the Memorial Tournament at Muirfield Village Golf Club in Dublin, Ohio on May 27, 2025.
March 27, 2026

Jack Nicklaus Re-Acquires Nicklaus Companies After Lawsuit

Nicklaus takes back ownership of marks like the iconic Golden Bear.