• Loading stock data...
Monday, June 16, 2025

Nixing Mixer

Mixer
Photo Credit: Microsoft

Microsoft is shutting down its streaming platform Mixer, with plans to move partners to Facebook Gaming. Mixer launched in 2016 to compete with the Amazon-owned Twitch, the Google-backed YouTube, and Facebook Gaming. However, the service never gained traction compared to its rivals, leading Microsoft to shut down Mixer as of July 22. Facebook will work with Microsoft to transition existing Mixer viewers and streamers over to Facebook Gaming in the coming weeks.

“I think the Mixer community is really going to benefit from the broad audience that Facebook has through their properties,” Microsoft Head of Gaming Phil Spencer told the Verge.

Microsoft will see some benefits from shutting down Mixer: it will use its new partnership with Facebook Gaming to launch its anticipated xCloud game streaming service, while also utilizing technology from the platform to improve Microsoft Teams.

Mixer had signed several popular Twitch streamers including Tyler ‘Ninja’ Blevins and Michael ‘Shroud’ Grzesiek, but those lucrative exclusive deals didn’t help draw enough viewers away from the other platforms. Mixer bought out the Ninja and Shroud deals – $30 million and $10 million, respectively – making them free agents despite Facebook reportedly offering nearly double their current contracts to keep them on the platform.

April 2020 Streaming Platform Hours Watched:

— Twitch – 1.5 billion, 98% year-over-year growth

— YouTube Gaming – 461 million, 65%

— Facebook Gaming – 291 million, 238%

— Mixer – 37.1 million, 0.2%

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Dec 5, 2024; Miami, FL, USA; FIFA president Gianni Infantino presents the FIFA Club World Cup trophy during the Club Word Cup draw at Telemundo Studios.

Revamped Club World Cup Is FIFA’s Billion-Dollar Gamble

The revamped soccer event debuts amid controversy.
Jan 31, 2025; New Orleans, Louisiana, USA; Boston Celtics guard Jaylen Brown (7) reacts to a play against the New Orleans Pelicans during the first half at Smoothie King Center.
opinion

The Celtics Sale Set an NBA Record. How Long Will It Stand?

Owners and investors weigh in on the $6.1 billion Celtics price tag.
Jan 24, 2017; Davidson, NC, USA; The Davidson Wildcats student section cheers during the first half against the Duquesne Dukes at McKillop Court at John M. Belk Arena. Davidson defeated Duquesne 74-60.

Every College Wants a Flashy Basketball GM Hire Right Now

The role is more important than ever, and the definition is ever-evolving.

Featured Today

Jun 10, 2025; Nashville, Tennessee, USA; United States head coach Mauricio Pochettino stands during the anthem against the Switzerland during the first at Geodis Park

Gold Cup Is Complicated for USMNT—but U.S. Soccer Has Its Eyes on..

Uncertain tournament success isn’t fazing forward-looking U.S. soccer.
August 31, 2024; Columbus, Ohio, USA; The Goodyear blimp flies over Ohio Stadium during the first half of Saturday’s NCAA Division I football game between the Akron Zips and the Ohio State Buckeyes.
June 6, 2025

Why the Goodyear Blimp Is at Every Major Sports Event

The airship wasn’t built to cover sports. Now it’s a regular presence.
May 27, 2015; Paris, France; Mirjana Lucic-Baroni (CRO) knocks the clay off her shoe during her match against Simona Halep (ROU) on day four of the French Open at Roland Garros
June 4, 2025

Roland-Garros’s Iconic Red-Clay Surface Is a Precise Alchemy

The exact science behind maintaining the French Open’s red clay.
Alex Jensen introductory press conference on Monday, March 17, 2025.
June 3, 2025

Alex Jensen Started Utah Utes HC Job While Still Coaching the Mavs

How Jensen began building an NCAA program while patrolling the Dallas sideline.

Thunder Favored, but Bettors Backing Pacers Big in NBA Finals

The most bet-on exact series outcome is the Thunder winning in five.
Fanduel
March 4, 2025

FanDuel Retains Sports Betting Crown With $14B in 2024 Revenue

The FanDuel parent company posts big increases in revenue and net income.
May 8, 2025

FanDuel Misses Projections As Betting Favorites Dominate 

FanDuel is hit by customer-friendly betting outcomes during March Madness.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

Ted Leonsis unpacks basketball’s global rise, media rights, and portfolio ownership.
February 20, 2025

Americans Bet $148 Billion on Sports in 2024, Up 23.6%

Both overall handle and revenue rose by more than 20% last year.
DraftKings app
February 14, 2025

Lawsuit Says DraftKings VIP Program ‘Preyed On’ Gambling Addicts

The company’s being sued for negligence and intentional infliction of emotional distress.
August 20, 2024

Beloved ‘Backyard Sports’ Brand Says It Will Relaunch After Decade Hiatus

“Backyard Baseball” was a turn-of-the-century computer hit. 
DraftKings
August 2, 2024

DraftKings Announces Consumer Tax Starting Next Year

The company’s stock fell 5% Friday morning.