• Loading stock data...
Tuesday, June 25, 2024
Meet the Rising 25 Class of 2024!

Nixing Mixer

Mixer
Photo Credit: Microsoft

Microsoft is shutting down its streaming platform Mixer, with plans to move partners to Facebook Gaming. Mixer launched in 2016 to compete with the Amazon-owned Twitch, the Google-backed YouTube, and Facebook Gaming. However, the service never gained traction compared to its rivals, leading Microsoft to shut down Mixer as of July 22. Facebook will work with Microsoft to transition existing Mixer viewers and streamers over to Facebook Gaming in the coming weeks.

“I think the Mixer community is really going to benefit from the broad audience that Facebook has through their properties,” Microsoft Head of Gaming Phil Spencer told the Verge.

Microsoft will see some benefits from shutting down Mixer: it will use its new partnership with Facebook Gaming to launch its anticipated xCloud game streaming service, while also utilizing technology from the platform to improve Microsoft Teams.

Mixer had signed several popular Twitch streamers including Tyler ‘Ninja’ Blevins and Michael ‘Shroud’ Grzesiek, but those lucrative exclusive deals didn’t help draw enough viewers away from the other platforms. Mixer bought out the Ninja and Shroud deals – $30 million and $10 million, respectively – making them free agents despite Facebook reportedly offering nearly double their current contracts to keep them on the platform.

April 2020 Streaming Platform Hours Watched:

— Twitch – 1.5 billion, 98% year-over-year growth

— YouTube Gaming – 461 million, 65%

— Facebook Gaming – 291 million, 238%

— Mixer – 37.1 million, 0.2%

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

IOC Proposes Holding Separate Olympics for Esports

The organization’s executive board has proposed a separate Olympics for online gaming.
Jan 13, 2021; Washington, DC, USA; The U.S. Capitol Building is seen on Jan. 13, 2021, one week after it was stormed by a pro-Trump mob while a joint session of Congress was certifying the 2020 election victory of President Elect Joe Biden.

House Committee Sends Bill Banning College Athlete Employment to House Floor

The bill has gone further than any other athlete compensation legislation.
May 10, 2024; Lake Forest, IL, USA; Chicago Bears quarterback Caleb Williams during a press conference before Chicago Bears rookie minicamp at Halas Hall.

Caleb Williams Launches Investment Firm Before Signing a Bears Contract

Williams announced 888 Midas for private equity, VC, and real estate deals.
podcast thumbnail mobile
Front Office Sports Today

How the American Soccer Fan is Unlike Any Other Sports Fans

0:00

Featured Today

Jan 3, 2022; Pittsburgh, Pennsylvania, USA; General view of the NFL shield logo signage before the Pittsburgh Steelers host the Cleveland Browns at Heinz Field.

Odds Stacked Against NFL in Multibillion-Dollar Sunday Ticket Trial

Why the class action trial does not look promising for the league.
Jan 7, 2024; San Francisco, California, USA; Toronto Raptors forward Jontay Porter (11) takes a three-point shot against the Golden State Warriors during the second half at Chase Center.
June 9, 2024

‘Bound to Happen’: The Age of the Sports Betting Scandal Has Arrived

A banishment, betting scheme, and guilty plea all in one scandal-filled span.
June 8, 2024

‘Experimental in Nature’: The Rapid, Confounding Rise of Streaming Bundles

Here’s why confusion continues to outweigh solutions in the streaming package boom.
June 2, 2024

The Nostalgia Market: Michael Jordan’s Memorabilia Remains Coveted, With Caveats

Due to scarcity, and sometimes, items’ undisclosed whereabouts, this world has limitations.
Sponsored

How Daily Fantasy Sports Solved NBA Fantasy

The remarkable growth of the #1 Discord sports server in the world.
Oct 5, 2021; Kansas City, Missouri, USA; Bob Kendrick, president of the Negro Leagues Baseball Museum in Kansas City, points to the lettering outside of the museum Tuesday.
February 28, 2024

How Do You Keep Negro Leagues Baseball History Alive? Put It in a Video Game

Negro Leagues Baseball Museum attracting increased donations, visits from ‘MLB The Show.’
February 29, 2024

Electronic Arts’ Layoffs Signal Ongoing Evolution, Struggles

The company is set to make a second major round of staff cuts in the last year.
Sponsored

How HOKA is Reimagining the NIL Relationship

HOKA, the renowned athletic footwear and apparel brand, is betting on a new reality with NIL.
Sony-Playstation-Demo-Booth
February 27, 2024

Sony to Lay Off 900 From PlayStation Team After Missed Sales Target

Cuts come amid a tough stretch for the gaming industry.
EA Sports
February 15, 2024

EA Sports: Summer Release for Long-Dormant College Football Video Game

Ed O’Bannon’s historic lawsuit led to the shuttering of EA Sports’ popular college games.
Gatorade
February 14, 2024

Was the Gatorade Color Compromised Before Super Bowl LVIII Kickoff?

Multiple gambling companies saw a sharp spike in the color purple prior to Sunday’s kickoff.
Reba McEntire Super Bowl
February 12, 2024

Reba McEntire Repeated ‘the Brave’ in the National Anthem, Sending Prop Bettors Spiraling

BetMGM paid bettors on both the over and the under.