• Loading stock data...
Saturday, August 9, 2025
Tuned In returns to NYC on September 16. Hear from the biggest names in sports media. Click here to get your spot

The Wealthy Booster Spending Millions to Turn U.S. Soccer European

Washington Spirit owner Michele Kang gave the largest donation specifically for girls and women’s soccer in the federation’s history.

Michele Kang
James A. Pittman-Imagn Images

NEW YORK — Businesswoman Michele Kang is one of the most prolific investors in women’s soccer. But six years ago, she wasn’t even a fan of the sport.

In a Tuesday press conference discussing her $30 million gift to U.S. Soccer, Kang shared she briefly played the sport in elementary school, but it wasn’t until Team USA won the 2019 Women’s World Cup that soccer came onto her radar. She said she learned more about the NWSL and her local team, the Washington Spirit, and was “blown away.”

“As I started getting involved, I just saw an incredible potential, and where it was versus where it could be. And I was really very surprised that there was just so little investment appreciating the potential,” Kang said. “So, just like what I did in my other professional career, when I believe in something, I just jump in. And so I did, with my head first.”

The health-care tech mogul and venture capitalist bought a stake in the Spirit in 2020 and took over the team for $35 million in 2022. She also bought the European women’s teams Olympique Lyonnais and London City Lionesses, and founded her own women’s sports science nonprofit with a $50 million investment this summer.

That experience with European soccer opened Kang’s eyes to the robust youth development programs abroad, and helped inspire her whopper donation to U.S. Soccer, which will focus on increasing youth camps and improving talent tracking systems. She said Europe has “a lot more structure and well thought-out” youth programs, and called it one of the “major differences” between soccer talent pipelines on the two continents.

“I felt that there was some need there,” Kang said. The gift will double the number of national team youth camps to six per age group, and bring 12 times the current number of players into the national team pipeline.

The other key target of the donation is increasing and aiding the number of female coaches and referees. Kang talked about how new owners like herself are flooding into the NWSL and helping to raise viewership, attendance and sponsorship, but the pieces aren’t all in place for continued league expansion.

“At the NWSL, we’re talking a lot about expansion, and we want to give more opportunities, but we don’t want to lower the quality by just expanding, and right now one of the limiting factors is not even the players, it’s really the number of coaches, number of referees,” Kang said. “I felt that it’s about time that we pay attention to it. Otherwise, collectively, we’re not going to be able to maintain this momentum, let alone improving and creating even bigger momentum for all of us.”

The donation will give professional development opportunities to 70,000 more female coaches and referees.

The conversation that sparked Kang’s massive donation started over breakfast with U.S. Soccer CEO JT Batson during the Paris Olympics, where the women’s national team won gold. “We know that historic philanthropy supporting U.S. soccer by visionary leaders works,” Batson said Tuesday, shouting out Atlanta Falcons and United owner Arthur Blank, who pledged $50 million last year for a new national training center in Atlanta.

But that’s not where Kang wanted to put her money.

“We can’t build lasting success by focusing solely on professional teams, leagues, or dedicated training facilities and stadiums,” she said. “They’re all great and necessary. But to truly professionalize and elevate the women’s game, it’s essential to me that we develop every element of the ecosystem, starting from the earliest stage of soccer development.” 

The donation, spread out over five years, is a big capital injection for U.S. Soccer. Kang said she viewed it as “seed capital” that would push other wealthy soccer fans to invest. “We need fans, sponsors, and investors to step up and ensure that this momentum translates into sustainable growth,” she said.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Dec 14, 2019; Philadelphia, PA, USA; President Donald Trump wave during the second quarter of the game between the Navy Midshipmen and the Army Black Knights at Lincoln Financial Field

‘Political Gold’: Trump Putting His Stamp on College Sports 

Trump has embraced executive action on hot-button college sports issues.
Chad Ochocinco

Shannon Sharpe, Chad Ochocinco Settle $20 Million Defamation Suit 

It’s the second multimillion-dollar lawsuit Sharpe has settled in recent weeks.

WNBA Struggling to Prevent Repeat Dildo Incidents

The league appears to have no answers to the copycats plaguing games.

Featured Today

Inked Under Anesthesia: Athletes Getting $50,000 Tattoos

High-end studios, elite artist teams, and hours under anesthesia.
Coco Gauff at New York Liberty
August 2, 2025

How the New York Liberty Became the Hottest Ticket in Town

Once banished to the burbs, the Libs are now Brooklyn’s marquee attraction.
Las Vegas sign
July 29, 2025

College Sports Embracing Vegas After Years of Cold Shoulder

The Big Ten became the latest newcomer to Sin City.
2000, Jupiter, FL, USA; FILE PHOTO; Montreal Expos pitcher Hideki Irabu in action on the mound against the New York Mets at Roger Dean Stadium during Spring Training
July 28, 2025

Dead Sports Franchises Are Alive and Well on Twitter

The Expos, Sonics, and Whalers have active social media accounts.

Ukrainian Tennis Star Blames Sports Bettors for Death Threats

Svitolina is currently ranked No. 13 in the world.
Jul 26, 2025; Oxnard, CA, USA; Dallas Cowboys defensive end Micah Parsons (11) at training camp at the River Ridge Fields
August 6, 2025

Micah Parsons Absence Could Stretch into Week 1, Jerry Jones Says

Parsons and Jones haven’t spoken since the defensive lineman requested a trade.
August 6, 2025

After Draft-Day Snub and Drama, Sanders to Start Preseason Opener

Multiple injuries mean Sanders gets the nod for the opening preseason game.
Sponsored

Hottest Matchups Following NFL Schedule Release

The NFL released the 2025 regular-season schedule, and anticipation is already building in the ticket marketplace with four months to go.
Mar 24, 2025; Phoenix, Arizona, USA; Milwaukee Bucks injured guard Damian Lillard against the Phoenix Suns at Footprint Center.
August 4, 2025

Damian Lillard and All the NBA Players Taking College GM Roles

The All-Star was named general manager of Weber State men’s basketball Saturday.
August 2, 2025

Luka Dončić Signs 3-Year Lakers Extension On 1st Day Of Eligibility 

Dončić can opt out after two seasons and sign a record deal.
Leo Messi
exclusive
August 1, 2025

MLS Commissioner Don Garber Defends Messi Suspension

Messi was punished for skipping the MLS All-Star Game.
August 1, 2025

Micah Parsons Requests Trade From Cowboys As Contract Talks Stall

The defensive end has been seeking a new contract.