Could Promotion-Relegation work in College Football?
A select few college quarterbacks looking for an edge in the name, image, and likeness landscape now have a new resource: Michael Vick.
On Tuesday, the former NFL Pro Bowler announced that he is taking on a new role at NIL management and marketing firm Levels Sports Group as a partner and the Head of Athlete Development.
A major part of the role? Providing mentorship to quarterbacks who work with the company, from USC’s Malachi Nelson — who wears No. 7 because of Vick — to Clemson’s DJ Uiagalelei.
With this program, he “wants to ensure our athletes are making the best business decisions currently while simultaneously setting them up for long-term success,” Levels Co-Founder and Managing Partner Justin Giangrande said in a statement.
Vick himself has made more than $20 million in sponsorships and endorsements throughout his career.
In addition to NIL, Vick will also help with “mental and physical development.”
Vick isn’t the only professional athlete lending expertise to college players looking to navigate sponsorships and endorsements.
Steph Curry, for example, inked a deal with UConn’s Azzi Fudd that specifically included mentorship.
When the partnership was announced in late 2021, it was billed as the first of its kind.
Several other former athletes have launched a wide range of companies in the NIL space, from marketplaces to educational resources.
