• Loading stock data...
Tuesday, July 1, 2025

Michael Jordan Launches Athlete Connectivity Platform

Michael-Jordan-Heir-NFT
Sam Sharpe-USA TODAY Sports/Design: Alex Brooks

Michael Jordan and his son, Jeffrey, have launched holding company Heir Inc. and secured a $10 million seed funding round.

Led by Thrive Capital, the round will help build the company’s first product: a sports-focused Web 3.0 platform – also called Heir – that allows athletes to connect with their fans.

Members have an opportunity to gain access to “Huddles” by purchasing a Huddle membership NFT that will unlock an exclusive experience with their favorite sports star and take part in the $7 billion NFT market.

  • Each Huddle will have a certain membership capacity, so once that limit is reached, additional fans can only join if an original membership is resold.
  • Membership values correlate directly with an athlete’s popularity, and each athlete will receive a percentage of all transactions on the platform. 

Jeffrey Jordan will lead the company alongside Jeron Smith — Steph Curry’s former CMO and business partner — and Daniel George, founder of Limitless Creative. Michael Jordan will serve as an advisor.

Chicago Bulls player Lonzo Ball, blockchain platform Solana, entrepreneur and investor Alexis Ohanian, and New York Knicks executive vice president and senior basketball adviser William Wesley all participated in the round.

Engagement Opportunities 

Smith mentioned that outside of Huddles, Heir will offer other athlete insights to fans including following what songs and shows they’re consuming on Spotify and Netflix.

The platform is slated to launch next year.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Joopiter, Michael Jordan card

Michael Jordan Rookie Card Sells for Record $2.5M in Eyebrow-Raising Auction

The auction, which received only one bid, sets a new record.
Jun 8, 2025; Brooklyn, Michigan, USA; NASCAR Cup Series driver Denny Hamlin (11) celebrates with his team, holding up three fingers, one for each of his victories at Michigan International Speedway, after winning the FireKeepers Casino 400.

Judge Urges Michael Jordan, Co-Plaintiffs to Settle With NASCAR

Jordan’s racing team filed a co-suit in October alleging antitrust practices.

Streaming Tops Linear for First Time, Sports Still Key to TV’s Resilience

Streaming hits another critical milestone in an accelerating media transition.
Jun 5, 2025; Oklahoma City, Oklahoma, USA; Indiana Pacers guard Tyrese Haliburton (0) passes the ball past Oklahoma City Thunder guard Shai Gilgeous-Alexander (2) during the second quarter during game one of the 2025 NBA Finals at Paycom Center.

Is the Lack of Star Power Fueling the Decline in NBA Finals..

NBA Finals ratings have declined steadily in recent years.

Featured Today

The Battle Over Wimbledon’s Ambitious Expansion Plan

A classic NIMBY standoff on one of the most hallowed grounds in sports.
Seattle Rough & Tumble
June 28, 2025

Women’s Sports Bars Are on the Rise. Survival Isn’t Guaranteed

Some women’s sports bars are cashing in. Others are clawing for funding.
June 27, 2025

Shitposters Have Taken the Reins of Pro Sports’ Official Voices

Meet the social media pros turning sports teams into internet trolls.
Jun 17, 2025; Sunrise, Florida, USA; Florida Panthers center Sam Reinhart (13) hoists the Stanley Cup after winning game six of the 2025 Stanley Cup Final against the Edmonton Oilers at Amerant Bank Arena
June 26, 2025

Stanley Cup’s International Summer Tour: Rules, Repairs, and Raucousness

No pro trophy tour compares to the NHL’s three-month global victory lap.

UFC’s Vegas Sphere Fight Should Set Records

The MMA fight has big aspirations and a budget to match.
August 13, 2024

Duael’s One-On-One Racing Brackets Are Yet Another Stab at Saving Track

Duael will debut in March 2025 with the inaugural Duael 100.
September 8, 2024

Guardian Caps Make NFL Debut

Multiple NFL players wore Guardian Caps over their helmets Sunday.
Sponsored

Hottest Matchups Following NFL Schedule Release

The NFL released the 2025 regular-season schedule, and anticipation is already building in the ticket marketplace with four months to go.
August 11, 2024

Guardian Caps Have Arrived in the NFL—Ahead of Schedule

Colts star Jonathan Taylor strapped one on for Sunday’s preseason game.
August 5, 2024

How Omega Timing Determined Noah Lyles Won Olympic Gold

Omega touches every corner of the Olympics.
The Adidas ball has changed over the years.
July 25, 2023

The Most Advanced Tech at the Women’s World Cup Might Surprise You

This year’s OCEAUNZ introduces connected ball technology to the women’s game.
Sponsored

Rewriting the Sports Media Playbook

WSC’s highlight automation improved Clemson’s content strategy and overall growth.