• Loading stock data...
Tuesday, April 23, 2024
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

Messaging Pivotal for PGA Tour Amid Saudi PIF Fallout

  • Tour wants to frame deal as new investment, not a merger with LIV Golf.
  • Details are still being ironed out before making anything official.
Jay Monahan
Alex Gould/The Republic

For the PGA Tour, controlling the narrative will be key to gaining public support for its partnership with Saudi Arabia’s controversial Public Investment Fund.

Since Tuesday morning’s news, headlines have understandably labeled the turn of events as a merger between the PGA Tour and LIV Golf — but that’s not how the Tour sees it.

PGA Tour Commissioner Jay Monahan has emphasized the importance of remaining a 501(c)(6) tax-exempt organization while also creating a new for-profit company with the PIF and DP World Tour.

Rory McIlroy echoed that sentiment and explained his frustration with the confusion on Wednesday.

“All the headlines were ‘PGA Tour merges with LIV,’” he said. “And LIV’s got nothing to do with this.” McIlroy noted Monahan would effectively have the final say on all LIV business, adding, “I still hate LIV. … I hope it goes away.”

Monahan isn’t off to a hot start navigating criticism of Saudi Arabia, especially its involvement in 9/11. He stumbled through a question on the matter during a Golf Channel interview on Wednesday.

What About The Shark?

On Wednesday, LIV Golf League commissioner Greg Norman reportedly told employees the tour would be moving forward as its own entity, despite Monahan saying he couldn’t see that scenario unfolding on Tuesday. 

The deal still needs PGA Tour Policy Board approval in the coming weeks — but given that Norman wasn’t consulted, it wouldn’t be surprising if the LIV brand is no longer a priority for the PIF in this new partnership.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Phoenix’s NHL Future on Ice: Can Meruelo Reactivate the Coyotes?

NHL commissioner Gary Bettman acknowledges there could be a repeat of local political opposition.

Caitlin Clark and the Fever to Receive Even More TV Coverage

The WNBA team is placing 17 games on over-the-air stations in the Indianapolis area.

Michael Jordan Is Finally Finding Success as a Team Owner

His Airness is spending more time at the track, and watching his team succeed.

Two Superstars Are Dominating Professional Golf. Will Viewers Follow?

Scheffler and Korda have been nearly unbeatable on their respective tours.
podcast thumbnail mobile
Front Office Sports Today

Randy Johnson, Bird Savior

0:00
0:00

Featured Today

Everything You Need To Know About the Legal Attempts To Kill the ACC

Four lawsuits involving the conference, Clemson, and FSU could determine the future.
April 20, 2024

A Bare-Knuckle Fighter Won His Pro Debut. The Far Right Scored a Marketing Win

With Proud Boys sponsoring him, experts say extremist groups will use his success to elevate their ideologies and recruit new believers.
April 7, 2024

Women’s Basketball Finally Has a TV Deal to Match the Excitement. Now What?

A lucrative new media-rights contract could rectify problems of the past, but the future of March Madness media rights is anyone’s guess.
Mar 16, 2024; Washington, D.C., USA; North Carolina State Wolfpack forward DJ Burns Jr. (30) cuts the net after defeating the North Carolina Tar Heels for the ACC Conference Championship at Capital One Arena.
April 6, 2024

How Two College Seniors Helped DJ Burns Cash In on a Final Four Run

Two college seniors are facilitating deals for NC State’s big man.

Careers

Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Live Nation
Multiple - USA Careers
Adidas
Multiple - USA Careers
FanDuel
Multiple - USA Careers

Long Saga of Botched Timberwolves Sale Heads to Mediation

Meta: The Minnesota Timberwolves ownership dispute between Glen Taylor and Alex Rodriguez is headed for a May 1 mediation. 
April 17, 2024

Women’s Golf Has Five—Not Four—Majors, and That’s a Good Thing

The Chevron Championship tees of Thursday outside of Houston.
April 18, 2024

NBA Media Rights Likely Headed for Open Market Next Week

The league is reportedly letting Monday’s deadline pass without a deal.
Sponsored

Rapid Returns: How Technology Is Getting You Back to Your Seat

How Oracle’s POS technology is helping fans get back to their seats faster.
April 17, 2024

NBA Bans Jontay Porter for Life After Gambling Investigation

The NBA found that Porter gave injury information to sports gamblers, among other violations.
April 17, 2024

Warriors Missing Playoffs Has Big-Money Consequences

The NBA is losing one of its biggest postseason draws.
April 17, 2024

Even Joe Biden Is Surprised By Caitlin Clark Making $76K

The president posted Tuesday night about pay disparities in sports.
April 16, 2024

Caitlin Clark Drives Massive WNBA Draft Audience for ESPN

Clark’s coronation was the most-watched WNBA telecast in decades.