Monday, September 28, 2026
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

Media Deals Reinforce Streaming As Future of Sports

  • Amazon Prime Video to be the home for “Thursday Night Football” for around $1 billion a year.
  • Disney+ is on track for as many as 260 million streaming subscribers by the end of 2024.
Rich Barnes-USA TODAY Sports/Design: Alex Brooks

As Disney reported its second-quarter results last week, CEO Bob Chapek dropped this gem during the earnings call: Disney+ is on track for as many as 260 million streaming subscribers by the end of 2024. 

That’s more than double its current number of streaming subscribers.

Disney also announced a deal with MLB that will keep “Sunday Night Baseball” on ESPN through 2028, which allows for simulcasts on ESPN+. 

When ESPN announced a seven-year deal with the NHL in March, it included more than 1,000 games per season streaming on ESPN+, which currently has more than 12 million subscribers.

But it’s not just Disney that’s helping fans transition from traditional TV to streaming platforms.

In March, the NFL announced its $100 billion media rights deals for the next decade,  including an exclusive streaming rights agreement with Amazon Prime Video to be the home for “Thursday Night Football” for around $1 billion a year.

The NFL’s deals with NBC, CBS, Fox, and ESPN  — which run through 2033 — also give those networks opportunities to provide access to games on their respective streaming platforms (Peacock, Paramount+, and Tubi).

Virtually all sports are accessible on streaming platforms. Some other notable deals: 

  • Disney acquired rights to LaLiga for eight years and will stream it on ESPN+.
  • Amazon, which is in discussions to acquire MGM, will stream 16 WNBA games and the Commissioner’s Cup Championship.
  • Peacock is the exclusive home to WWE in a deal worth more than $1 billion.
  • Paramount+ is home to the UEFA Champions League and is in talks to stream Australia’s A-League and W-League football games.

“Our fans want this option, and our media partners and the league understand that streaming is truly the future,” said Robert Kraft, the New England Patriots owner and chairman of the NFL’s media committee.

Then there’s that $130 billion media giant that will be bigger than Netflix. The still-to-be-named company — formed as a result of the AT&T-Discovery merger on Monday — includes TNT, TBS, and Bleacher Report.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Sunday’s Biggest NFL Games Plagued by Debatable Calls

There’s no obvious solution for judgment calls.
Morishita-Sato-homerun-celebration-at-Meiji-Jingu-Baseball-Staidum-2025

Japanese Baseball Is Fighting Back Against MLB Talent Drain

Nippon Professional Baseball is reimagining how to be a global juggernaut.
Sep 27, 2026; Denver, Colorado, USA; NBC broadcast analyst Mike Tomlin before the game between Los Angeles Rams and Denver Broncos at Empower Field at Mile High. Mandatory Credit: Ron Chenoy-Imagn Images

Mike Tomlin Breaks With Coaching Fraternity in Cowboys Analysis

Tomlin questioned the Cowboys’ decision-making in their loss vs. Baltimore.

MLB Attendance Grows For Fourth Straight Year

The league drew 0.5% more fans than it did last year.
podcast thumbnail mobile
Front Office Sports Today

9/28/26 – College Sports Bill Vote, Man City Found Guilty, Phillies Survive Collapse

0:00

Featured Today

Aug 9, 2026; Bedminster, New Jersey, USA; President Donald Trump walks out of the clubhouse during the final round of the LIV Golf New York tournament at Trump National Bedminster.

Trump’s Year of Sports Gets Busier With CFB, Presidents Cup

The impact of Trump’s attendance varies across each sporting event.
A Bar of Their Own
September 25, 2026

Women’s Sports Bars: Novelty Has Worn Off, ‘That’s a Good Thing’

They’re leveling up, but sustainability remains the first consideration.
Hot & Social/Mets
September 18, 2026

Sports Teams Are Playing a New Role: Matchmaker

The latest promotion at the stadium? Love.
Exclusive
September 18, 2026

Vicious Infighting Is Jeopardizing the Future of Women’s Baseball

The WPBL’s own CEO admits there’s a “power struggle.”
September 17, 2026

Fantasy Football Drafts Are Turning Into Full-Blown Vacations

Leagues are forgoing solo drafts and replacing them with in-person getaways.
Feb 8, 2024; Las Vegas, NV, USA; Michelle Beadle on the Sirius XM Mad Dog Sports radio set at the Super Bowl 58 media center at the Mandalay Bay resort and casino. Mandatory Credit: Kirby Lee-USA TODAY Sports
Exclusive

Michelle Beadle Joining Matthew Berry’s Roku Show

The new show will debut on Monday.
Rob Gronkowski Front Office Sports
September 25, 2026

Rob Gronkowski Explains Terry Bradshaw’s Viral McBride Moment

Gronkowski says the Hall of Fame quarterback was in on the joke.
Feb 7, 2021; Tampa, FL, USA; Tampa Bay Buccaneers quarterback Tom Brady (12) and tight end Rob Gronkowski (87) celebrate after beating the Kansas City Chiefs in Super Bowl LV at Raymond James Stadium. Mandatory Credit: Mark J. Rebilas-USA TODAY Sports
September 25, 2026

Rob Gronkowski ‘Loved’ Tom Brady’s Profane Reaction to Daniels Injury

Brady has since apologized for cursing on-air.
Sponsored

Beyond the Scorecard: How Dow Is Putting Purpose at the Center of Women’s Golf

Discover how Dow and the LPGA are building a partnership with lasting impact.
Soccer Football - FIFA World Cup 2026 - Final - Spain v Argentina - New York/New Jersey Stadium, East Rutherford, New Jersey, U.S. - July 19, 2026 U.S. President Donald Trump gestures ahead of the trophy presentation REUTERS/Hannah Mckay
September 24, 2026

Donald Trump Not Expected to Join ‘College GameDay’ on Saturday

ESPN does plan to show Trump during its Tennessee–Texas telecast.
U.S. President Donald Trump receives a jersey from head football coach at Indiana University, Curt Cignetti, as the president hosts the 2026 College Football Playoff (CFP) National Champions from Indiana University at the White House in Washington, D.C., U.S., May 11, 2026. REUTERS/Evelyn Hockstein
September 24, 2026

Will Donald Trump Join ESPN’s ‘College GameDay’ on Saturday?

Trump will attend Tennessee vs. Texas in Knoxville.
Mar 15, 2026; Ponte Vedra Beach, Florida, USA; NBC on-course reporter Jim “Bones” Mackay watches from the first tee during the final round of THE PLAYERS Championship golf tournament. Mandatory Credit: Jeff Romance-Imagn Images
September 24, 2026

Jim ‘Bones’ Mackay Reveals High Cost of Being a Caddie

Mackay was Phil Mickelson’s longtime caddie.
Exclusive
September 23, 2026

Linda Cohn Brings Podcast to Bleav

Cohn’s podcast has reached 36,000 subscribers in just over two months.