• Loading stock data...
Tuesday, January 13, 2026

Media Deals Reinforce Streaming As Future of Sports

  • Amazon Prime Video to be the home for “Thursday Night Football” for around $1 billion a year.
  • Disney+ is on track for as many as 260 million streaming subscribers by the end of 2024.
Rich Barnes-USA TODAY Sports/Design: Alex Brooks

As Disney reported its second-quarter results last week, CEO Bob Chapek dropped this gem during the earnings call: Disney+ is on track for as many as 260 million streaming subscribers by the end of 2024. 

That’s more than double its current number of streaming subscribers.

Disney also announced a deal with MLB that will keep “Sunday Night Baseball” on ESPN through 2028, which allows for simulcasts on ESPN+. 

When ESPN announced a seven-year deal with the NHL in March, it included more than 1,000 games per season streaming on ESPN+, which currently has more than 12 million subscribers.

But it’s not just Disney that’s helping fans transition from traditional TV to streaming platforms.

In March, the NFL announced its $100 billion media rights deals for the next decade,  including an exclusive streaming rights agreement with Amazon Prime Video to be the home for “Thursday Night Football” for around $1 billion a year.

The NFL’s deals with NBC, CBS, Fox, and ESPN  — which run through 2033 — also give those networks opportunities to provide access to games on their respective streaming platforms (Peacock, Paramount+, and Tubi).

Virtually all sports are accessible on streaming platforms. Some other notable deals: 

  • Disney acquired rights to LaLiga for eight years and will stream it on ESPN+.
  • Amazon, which is in discussions to acquire MGM, will stream 16 WNBA games and the Commissioner’s Cup Championship.
  • Peacock is the exclusive home to WWE in a deal worth more than $1 billion.
  • Paramount+ is home to the UEFA Champions League and is in talks to stream Australia’s A-League and W-League football games.

“Our fans want this option, and our media partners and the league understand that streaming is truly the future,” said Robert Kraft, the New England Patriots owner and chairman of the NFL’s media committee.

Then there’s that $130 billion media giant that will be bigger than Netflix. The still-to-be-named company — formed as a result of the AT&T-Discovery merger on Monday — includes TNT, TBS, and Bleacher Report.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

exclusive

ESPN Wants More Josh Pate in Its College Football Coverage

The college football analyst stands to make millions.
Jan 12, 2026; Buffalo, New York, USA; Buffalo Sabres right wing Alex Tuch (89) looks to make a pass during the second period against the Florida Panthers at KeyBank Center.

With NHL Draft Headed to Buffalo, League Eyes New Stadium for Outdoor..

The expected game will celebrate the 20th anniversary of the first Winter Classic.
Jan 12, 2026; Pittsburgh, PA, USA; Pittsburgh Steelers quarterback Aaron Rodgers (8) throws during the first half of an AFC Wild Card Round game against the Houston Texans at Acrisure Stadium.

Future of Tomlin, Rodgers in Question After Steelers Wild-Card Loss

The Steelers have big decisions to make about their head coach and quarterback.

Fanatics Is Already in Apparel, Collectibles, Betting—Now It’s a Content Studio

The merchandising giant is pushing into a new business vertical again.

Featured Today

Black Rabbit

The Netflix Star Who Makes Sure NBA Players Have Clean Towels

How a Nets staffer landed a breakout role on “Black Rabbit.”
January 9, 2026

NHL Ditched Its Dress Code. Hockey’s Fashion Era Arrived Quickly

With no dress code, impeccably dressed players are seeing big-money deals.
January 6, 2026

Hockey in Florida Was Once a Risk. Now It’s Thriving

The state of Florida has become a traditional—and highly lucrative—market.
Dec 30, 2025; Los Angeles, California, USA; Los Angeles Lakers guard Luka Doncic (77) reacts after scoring a basket against the Detroit Pistons during the second half at Crypto.com Arena
January 4, 2026

Why Pro Sports Team Valuations Will Keep Climbing in 2026

Asset scarcity and increasing media-rights deals underpin soaring valuations.
exclusive

Optimism ESPN-NFL Deal Can Close in April

The two parties are preparing for two possible timelines, pending regulatory approval.
Paramount+
January 12, 2026

Paramount Sues Warner Bros. in Escalation of Takeover Fight

The company says shareholders deserve details behind WBD’s decision to choose Netflix.
Jan 1, 2026; Pasadena, CA, USA; Pat McAfee on the ESPN Gameday set at the 2025 Rose Bowl and quarterfinal game of the College Football Playoff at Rose Bowl Stadium.
January 12, 2026

‘The Pat McAfee Show’ Draws Most-Watched Year on ESPN

Stephen A. Smith’s “First Take” averaged a record 517,000 viewers.
Sponsored

ESPN Edge Innovation Conference 2025: Inside the Technology Shaping the Future of..

At ESPN Edge Innovation Conference 2025, ESPN showcased how AI, immersive tech, and a rebuilt direct-to-consumer platform are redefining the future of sports media.
Eli Manning
January 12, 2026

Eli Manning on What Makes a Good ManningCast Guest, Covering Super Bowl..

The ManningCast has plans for its first telecast of a Super Bowl in 2027.
January 10, 2026

Matt Ryan’s Jump to Falcons Leaves CBS With Open Seat: What’s Next?

Matt Ryan leaves CBS as Atlanta lures him into a front office role.
David Cone
January 9, 2026

David Cone Out at ESPN

The former Yankees and Mets pitcher is leaving the network.
Paramount+
January 9, 2026

Paramount Says Netflix-WBD Deal Is ‘Presumptively Unlawful’

The CBS Sports parent company alleges the Netflix deal is “clearly anticompetitive.”