Tuesday, May 12, 2026

Media Deals Reinforce Streaming As Future of Sports

  • Amazon Prime Video to be the home for “Thursday Night Football” for around $1 billion a year.
  • Disney+ is on track for as many as 260 million streaming subscribers by the end of 2024.
Rich Barnes-USA TODAY Sports/Design: Alex Brooks

As Disney reported its second-quarter results last week, CEO Bob Chapek dropped this gem during the earnings call: Disney+ is on track for as many as 260 million streaming subscribers by the end of 2024. 

That’s more than double its current number of streaming subscribers.

Disney also announced a deal with MLB that will keep “Sunday Night Baseball” on ESPN through 2028, which allows for simulcasts on ESPN+. 

When ESPN announced a seven-year deal with the NHL in March, it included more than 1,000 games per season streaming on ESPN+, which currently has more than 12 million subscribers.

But it’s not just Disney that’s helping fans transition from traditional TV to streaming platforms.

In March, the NFL announced its $100 billion media rights deals for the next decade,  including an exclusive streaming rights agreement with Amazon Prime Video to be the home for “Thursday Night Football” for around $1 billion a year.

The NFL’s deals with NBC, CBS, Fox, and ESPN  — which run through 2033 — also give those networks opportunities to provide access to games on their respective streaming platforms (Peacock, Paramount+, and Tubi).

Virtually all sports are accessible on streaming platforms. Some other notable deals: 

  • Disney acquired rights to LaLiga for eight years and will stream it on ESPN+.
  • Amazon, which is in discussions to acquire MGM, will stream 16 WNBA games and the Commissioner’s Cup Championship.
  • Peacock is the exclusive home to WWE in a deal worth more than $1 billion.
  • Paramount+ is home to the UEFA Champions League and is in talks to stream Australia’s A-League and W-League football games.

“Our fans want this option, and our media partners and the league understand that streaming is truly the future,” said Robert Kraft, the New England Patriots owner and chairman of the NFL’s media committee.

Then there’s that $130 billion media giant that will be bigger than Netflix. The still-to-be-named company — formed as a result of the AT&T-Discovery merger on Monday — includes TNT, TBS, and Bleacher Report.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Buffalo Bills running back James Cook runs against Detroit Lions linebacker Jack Campbell (46), left, and safety Brian Branch (32) during the second half at Ford Field in Detroit on Sunday, Dec. 15, 2024.

Amazon to Open ‘TNF’ With Bills-Lions, Highmark Stadium Debut

‘TNF’ saw a 16% increase in viewership in 2025.
Nov 27, 2025; Arlington, Texas, USA; Dallas Cowboys quarterback Dak Prescott (4) and Dallas Cowboys guard Tyler Booker (52) celebrate with a turkey after the game against the Kansas City Chiefs at AT&T Stadium.

Fox Chases NFL Record With 2026 Thanksgiving Day Game

The broadcast will likely be the most-watched game of the 2026 NFL season.

Braves Earnings Show Promise and Pressure of RSN Shift

The club’s revenue surged, aided in part by the earlier season start.

NBC Lands Additional NFL Rights for Critical Late-Season Weekend

The Comcast-owned network expands its presence in the league’s Week 17.

Featured Today

Matt Palumb

Pro Lacrosse’s Top Ref Is As Famous As the Players

The last celebrity referee is in the Premier Lacrosse League.
May 2, 2026; Atlanta, Georgia, USA; Atlanta United midfielder Saba Lobjanidze (11) reacts to his goal against the CF Montréal in the first half at Mercedes-Benz Stadium. Mandatory Credit
May 7, 2026

How Atlanta Unexpectedly Became the Epicenter of U.S. Soccer

U.S. Soccer is opening a new national HQ in Georgia.
Tottenham Hotspur
May 6, 2026

Tottenham Hotspur Is Facing a Billion-Dollar Disaster

A seemingly improbable drop to England’s second tier is a tangible possibility.
Cricket - Indian Premier League - IPL - Final - Royal Challengers Bengaluru v Punjab Kings - Narendra Modi Stadium, Ahmedabad, India - June 4, 2025 Royal Challengers Bengaluru's Rajat Patidar lifts the trophy as he celebrates with teammates after winning the Indian Premier League
May 5, 2026

How Private Equity Fell in Love With Indian Cricket

India’s U.S.-style cricket league has become a private-equity playground.

WNBA Media Deals Now Exceed $3 Billion in Total Value

The WNBA has seven media partners under its new deal. 
Oct 5, 2025; Inglewood, California, USA; FOX sideline reporter Erin Andrews interviews Washington Commanders quarterback Jayden Daniels (5) after the game against the Los Angeles Chargers at SoFi Stadium. Mandatory Credit: Jayne Kamin-Oncea-Imagn Images
May 11, 2026

Fox Adds NFL Games Amid Streaming Scrutiny in Washington

The network will have an unprecedented tripleheader in Week 10.
Apr 13, 2017; Detroit, MI, USA; Minnesota Twins hat and glove in the dugout during the game against the Minnesota Twins at Comerica Park. Mandatory Credit: Rick Osentoski-USA TODAY Sports
May 11, 2026

Twins Reporter Leaves The Athletic Over Coverage Reassignment

Rather than staying at The Athletic, Aaron Gleeman is going independent.
Sponsored

What Is It Like to Run the Knicks?

Dave Checketts on his time running the Knicks & Jazz, Jordan war stories, and his investment strategy across major sports leagues.
May 10, 2026

Trump Rips NFL Streaming Costs: ‘Killing the Golden Goose’

U.S. President Donald Trump once again hit out against the NFL.
Skip Bayless, Stephen A Smith Shae Cornette First Take
opinion
May 8, 2026

Skip Bayless Re-Energizes ‘First Take’ in ESPN Return

Will more appearances by Bayless follow?
Mina Kimes on Front Office News
May 8, 2026

Mina Kimes Wants to Bring Super Bowl Vibe to Spelling Bee

Kimes will host the Scripps National Spelling Bee later this month.
Potawatomi Sports Book patrons watch from the bar the University of Wisconsin men play UCLA on Friday, March 14, 2025. The venue is open for the first time during March Madness and is expecting to be busy over the next few weeks in Milwaukee.
May 7, 2026

Live Sports Streaming Ad Market Rife With Fraud, Experts Say

The rise of streaming has led to issues with ad sales.