Thursday, June 25, 2026

Media Deals Reinforce Streaming As Future of Sports

  • Amazon Prime Video to be the home for “Thursday Night Football” for around $1 billion a year.
  • Disney+ is on track for as many as 260 million streaming subscribers by the end of 2024.
Rich Barnes-USA TODAY Sports/Design: Alex Brooks

As Disney reported its second-quarter results last week, CEO Bob Chapek dropped this gem during the earnings call: Disney+ is on track for as many as 260 million streaming subscribers by the end of 2024. 

That’s more than double its current number of streaming subscribers.

Disney also announced a deal with MLB that will keep “Sunday Night Baseball” on ESPN through 2028, which allows for simulcasts on ESPN+. 

When ESPN announced a seven-year deal with the NHL in March, it included more than 1,000 games per season streaming on ESPN+, which currently has more than 12 million subscribers.

But it’s not just Disney that’s helping fans transition from traditional TV to streaming platforms.

In March, the NFL announced its $100 billion media rights deals for the next decade,  including an exclusive streaming rights agreement with Amazon Prime Video to be the home for “Thursday Night Football” for around $1 billion a year.

The NFL’s deals with NBC, CBS, Fox, and ESPN  — which run through 2033 — also give those networks opportunities to provide access to games on their respective streaming platforms (Peacock, Paramount+, and Tubi).

Virtually all sports are accessible on streaming platforms. Some other notable deals: 

  • Disney acquired rights to LaLiga for eight years and will stream it on ESPN+.
  • Amazon, which is in discussions to acquire MGM, will stream 16 WNBA games and the Commissioner’s Cup Championship.
  • Peacock is the exclusive home to WWE in a deal worth more than $1 billion.
  • Paramount+ is home to the UEFA Champions League and is in talks to stream Australia’s A-League and W-League football games.

“Our fans want this option, and our media partners and the league understand that streaming is truly the future,” said Robert Kraft, the New England Patriots owner and chairman of the NFL’s media committee.

Then there’s that $130 billion media giant that will be bigger than Netflix. The still-to-be-named company — formed as a result of the AT&T-Discovery merger on Monday — includes TNT, TBS, and Bleacher Report.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

MLB Owners Escalate Labor Fight With New Contract Proposal

MLB team owners make another radical labor proposal.

U.S. Open Draws 5.5M Viewers, Still Trails PGA Championship

Sunday’s audience peaked at 9.3 million viewers.
Phoenix Mercury forward Alyssa Thomas (25) scrambles to get up over Indiana Fever guard Caitlin Clark (22) on Wednesday, June 24, 2026, during a game at Gainbridge Fieldhouse in Indianapolis. The Phoenix Mercury defeated the Indiana Fever, 111-109.

Caitlin Clark’s Status Unclear After Apparent Throat Punch, Back Injury

The WNBA gave Alyssa Thomas a one-game suspension on Thursday.
podcast thumbnail mobile
Front Office Sports Today

6/25/26 – Austin Reaves’s Record Deal, IOC to Pay Every Olympian, Taylor Swift’s MSG Wedding, College Eligibility Lawsuits

0:00

Featured Today

Italian Americans Have Severe World Cup FOMO

Bars and restaurants in Boston, Philly, and beyond are missing the Azzurri.
Indiana Fever guard Lexie Hull (10) celebrates a three-point basket Monday, June 22, 2026, during the game at Gainbridge Fieldhouse in Indianapolis. The Indiana Fever defeated the Phoenix Mercury, 86-77
June 24, 2026

Female Athletes Are Trying to Build the ‘Athleisure of Beauty’

“Performance cosmetics” have emerged alongside the women’s sports boom.
June 18, 2026

Why U.S. Open Host Sites Are on a 25-Year Plan

The U.S. Open has already picked out 22 future sites through 2051.
Wisconsin Badgers forward Laila Edwards, left, and defender Caroline Harvey celebrate after Edwards scored against the Minnesota Gophers in the first period in a game Saturday, February 8, 2025, at LaBahn Arena in Madison, Wisconsin.
June 15, 2026

Two Rookies Are Rewriting Women’s Hockey Stardom

Their platforms are a mutual boon for the PWHL and its players.
Ai sports slop
June 5, 2026

How Sports Became Ground Zero for AI Slop

The category is the perfect breeding ground for AI content churn.

NBC’s John Fanta: College Hoops ‘Has Never Been Stronger’

The NBC broadcaster said the college basketball product has never been better.
Jay Williams ESPN NBA Draft
Exclusive
June 24, 2026

Jay Williams: Viral Draft Moment Was ‘Extremely Uncomfortable’

Williams’s draft co-hosts joked about his career-ending injury.
Feb 7, 2022; Westlake Village, CA, USA; ESPN reporter Dianna Russini at Los Angeles Rams Super Bowl LVI Opening Night at Oaks Christian High School. Mandatory Credit: Kirby Lee-USA TODAY Sports
June 25, 2026

NYT Russini Story Only Raises More Questions

Is The Athletic’s investigation into Russini’s work nearing its end?
Sponsored

How Daktronics Is Reshaping the Modern MLB Ballpark Experience

The technology powering baseball’s next chapter.
Oct 11, 2025; Baton Rouge, Louisiana, USA; LSU Tigers head coach Brian Kelly looks on against the South Carolina Gamecocks during the first half at Tiger Stadium. Mandatory Credit: Stephen Lew-Imagn Images
Exclusive
June 24, 2026

Brian Kelly to Call CBS College Football Games

Kelly previously contributed to CBS Sports Network’s NFL Draft coverage.
June 12, 2026; Inglewood, California, U.S.; Christian Pulisic, Weston McKennie, Folarin Balogun and Malik Tillman of the U.S. celebrate their first goal, an own goal scored by Paraguay's Damian Bobadilla. Mandatory Credit: Kirby Lee-Imagn Images
June 24, 2026

USMNT World Cup Run Could Push Fox Ad Rates Past $2 Million

Fox was charging nearly $1 million for USMNT group-stage games.
Nov 3, 2024; New Orleans, Louisiana, USA; Detailed view of the Atlanta Hawks logo during warmups before the game against the New Orleans Pelicans at Smoothie King Center. Mandatory Credit: Stephen Lew-Imagn Images
Exclusive
June 23, 2026

ESPN’s Tim Bontemps in Advanced Talks to Join Hawks Front Office

A deal has yet to be finalized.
Jan 8, 2026; Glendale, AZ, USA; ESPN personality Jordan Rodgers during 2026 Fiesta Bowl and semifinal game of the College Football Playoff at State Farm Stadium. Mandatory Credit: Mark J. Rebilas-Imagn Images
Exclusive
June 23, 2026

Chase Daniel, Jordan Rodgers Promoted As ESPN CFB Analysts

Another change is coming to “SEC Nation.”