Tuesday, June 30, 2026

McLaren to Acquire Mercedes’ Formula E Team

  • McLaren will join Formula E next season after acquiring Mercedes’ team.
  • The 2023 season will be the first for the series’ Gen3 car.
Mclaren-Racing-Formula-E
McLaren Racing

Mercedes-Benz won’t be racing in Formula E next season, but its team will be: McLaren is acquiring Mercedes’ squad and will join the series for its ninth season.

The transaction replaces one major racing name with another, after Mercedes stung the all-electric racing series last August with its announcement that it will not compete in the series after this year.

  • Formula E CEO Jamie Reigle hailed the news, saying that the series will be “the only place to see McLaren go head-to-head with historic motorsport names including Porsche, Jaguar, Maserati, and Nissan.”
  • McLaren CEO Zak Brown added that “Formula E has racing at the center but will be strategically, commercially, and technically additive to McLaren Racing overall.”
  • McLaren also competes in Formula 1, IndyCar, and Extreme E.

The ninth season will be the first for Formula E’s Gen3 vehicle, which was unveiled last month.

Racing as Marketing

The team will continue to be led by Ian James, who is transitioning to McLaren after around 20 years at Mercedes.

Prior to the announcement, James noted to Front Office Sports that the pandemic and Mercedes’ push to go all-electric in its consumer models by 2030 forced tough decisions.

“Motorsport is a testbed for new technologies that can then filter through into the road cars, but it’s also a marketing platform,” said James.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Amazon’s NASCAR Viewership Sees Slight Uptick in Second Season

Races on Prime Video averaged 2.29 million viewers this year.
Formula 1

Gucci Is Making a Big Bet on Sports

Gucci will be the title sponsor for Alpine Formula One team starting next year.
podcast thumbnail mobile
Front Office Sports Today

6/30/26 – Comcast Splits in Two, NBA Gambling Probe Grows, NBA Free Agency Opens, Serena Returns at Wimbledon

0:00

Featured Today

June 26, 2026

In an Era of $1,000 Tickets, $10 Watch Parties Bring Fans Together

Stadium watch parties now rival home-game experiences.
June 25, 2026

Italian Americans Have Severe World Cup FOMO

Bars and restaurants in Boston, Philly, and beyond are missing the Azzurri.
Indiana Fever guard Lexie Hull (10) celebrates a three-point basket Monday, June 22, 2026, during the game at Gainbridge Fieldhouse in Indianapolis. The Indiana Fever defeated the Phoenix Mercury, 86-77
June 24, 2026

Female Athletes Are Trying to Build the ‘Athleisure of Beauty’

“Performance cosmetics” have emerged alongside the women’s sports boom.
June 18, 2026

Why U.S. Open Host Sites Are on a 25-Year Plan

The U.S. Open has already picked out 22 future sites through 2051.

Tottenham Boardroom Rivalry Ends With Former Chairman’s Exit

Spurs say they “don’t know anything about” the deal.
Casey Wasserman, Chairperson and President of LA28, during the media conference celebrating the 1000-day countdown to LA28 at Devon Park in Oklahoma City, Monday, Oct. 20, 2025.
May 8, 2026

Wasserman Buyers Narrow as PE Conflicts Sideline Major Firms

Private-equity firm TA Associates has removed itself from the running.
Charlie Pliner and Nikolas Rohrmann
May 22, 2026

How 2 Brown Undergrads Became Sports Dealmakers

An experimental project turned into a permanent course and business deal network.
Sponsored

How Daktronics Is Reshaping the Modern MLB Ballpark Experience

The technology powering baseball’s next chapter.
April 23, 2026

Want to Own a 100-Year-Old Austrian Soccer Team for $500?

Vestible’s first team is Kapfenberger SV 1919.
April 16, 2026

How Taylor Swift’s Catalog Led Her Former Label Boss Into Sports

Scott Borchetta profited greatly from the sale of Swift’s masters.
John and Louis Antonelli
Exclusive
April 13, 2026

Chernin Group Leads Funding Round in Social Box Score App ‘Real’

The app combines live stats and play-by-play with a social media experience.
Jack Nicklaus speaks to media prior to the start of the Memorial Tournament at Muirfield Village Golf Club in Dublin, Ohio on May 27, 2025.
March 27, 2026

Jack Nicklaus Re-Acquires Nicklaus Companies After Lawsuit

Nicklaus takes back ownership of marks like the iconic Golden Bear.