Wednesday November 29, 2023

Mayweather Match is Big Business for Logan Paul

  • Logan Paul has leveraged his fame into becoming a very lucrative boxer, however he fares against fighters like Floyd Mayweather.
  • He and his brother pivoted from being YouTube stars to boxing.
Amanda Westcott/SHOWTIME/Design: Alex Brooks
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Logan Paul’s exhibition boxing match against Floyd Mayweather won’t have judges or an official winner, but it stands to generate millions of dollars for all parties involved.

Paul, who became famous as a YouTube star, has found he can leverage his notoriety into big paydays as a fighter.

The Showtime pay-per-view broadcast from Hard Rock Stadium in Miami will cost $49.99 to watch. It’s undisclosed exactly what Paul will earn as a base or percentage of ticket sales, but it should be a significant haul.

  • Jake Paul’s April fight with Ben Askren sold over a million pay-per-view tickets, with earnings topping $75 million. Paul likely took in more than $10 million, primarily from bonuses.
  • Over a million people paid to watch Logan Paul’s first fight with YouTuber KSI on YouTube. Their rematch was broadcast by DAZN in 2019 and ended up being one of the streamer’s most popular events of the year.
  • A 2015 Mayweather bout against Manny Pacquiao sold 4.6 million PPVs and a match in 2017 versus Conor McGregor sold 4.3 million. 

The Paul brothers are successfully using boxing to boost their other businesses: Logan Paul’s merchandise line made over $40 million in sales in its first nine months.

Meanwhile, hype is steadily building for Sunday’s Mayweather match. “It will be one of the most viewed events of the year, if not boxing history,” Logan’s manager, Jeff Levin, told Bloomberg.

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