• Loading stock data...
Tuesday, June 25, 2024
Meet the Rising 25 Class of 2024!

Massachusetts Online Sports Betting Goes Live

  • Six major sportsbooks — Barstool, BetMGM, Caesars, DraftKings, FanDuel, and WynnBet — went live on day one.
  • The state carries a “very competitive” sports betting tax rate of 15% in-person and 20% online.
A general view outside of the TD Garden in Boston with the Zakim Bridge in the background.
Bob DeChiara-USA TODAY Sports

After its legalization in August and a lengthy preparation period, online sports betting is officially live in Massachusetts.

It’s been a long time coming for the sports-obsessed state.

“Massachusetts’ new online sports betting market is expected to perform well given the pent-up demand,” Gambling.com Group’s VP of Sports Max Bichsel told Front Office Sports. “One of the most exciting elements of the Massachusetts sports betting launch today is that March Madness starts next week, the Celtics are playing well, and the Bruins are atop the Eastern Conference.”

Getting online sports betting up and running for the biggest time of the year for college basketball was likely a priority for state officials after they couldn’t get it done for football season as initially planned.

In the run-up to launch, the six major sportsbooks that went live on day one — Barstool, BetMGM, Caesars, DraftKings, FanDuel, and WynnBet — have made pushes to advertise their presence in the Commonwealth.

Caesars’ first mobile bet in Massachusetts was a $15 wager on Alabama A&M (+130) to beat Texas Southern in the SWAC men’s basketball tournament. Its first parlay was $1,000 on the Purdue and Alabama moneylines (-149).

Meanwhile, FanDuel announced a multiyear partnership with the Boston Bruins on Friday.

Books have been going all in on traditional advertising as well.

“The ad blitz has been for real; I can tell you that,” Massachusetts-based sports betting marketing executive Adam Rosenberg told FOS. “It’s like nothing I’ve seen before.”

A view of the University of Georgia Bulldogs as they enter the field.

Georgia Strikes Down Legal Sports Betting Again

Georgia did not pass sports betting bills in 2021 or 2022 either.
March 8, 2023

Consumer acquisition could be lucrative for the state: In its first full year of legal online sports betting, New York recorded a handle of $16.6 billion for a total tax revenue of $709.2 million — the most of any state in the country.

Massachusetts carries a “very competitive” sports betting tax rate of 15% in-person and 20% online.

Success in Massachusetts could serve as an example for states looking to legalize.

“Massachusetts may be the last state in the US to launch online sports betting in 2023 and, as a result, many other state lawmakers and policymakers will look to Massachusetts to observe how they regulated, launched, and operated successfully,” says Bichsel. This will create a much-needed push to get pending legislation in other states across the line.”

One state that didn’t make the cut in 2023? Georgia struck down sports betting legislation for the third time in as many years.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Grousbeck’s Big Bet: Can Owner’s Spending Keep Celtics on Top?

The high-spending team faces more rising costs heading into its title defense.

The Celtics’ $600 Million Duo Fits Comfortably Under the NBA Salary Cap for Now

Boston has another year before its title core starts getting prohibitively expensive.

Paramount-Skydance Merger Off: Could Deal With WBD Be Revived?

Shari Redstone abruptly calls off potential merger discussions between the CBS Sports parent and Skydance Media.

What Would TNT Sports Look Like Without the NBA? Here’s What We Know

Warner Bros. Discovery still has plenty of other sports rights.
podcast thumbnail mobile
Front Office Sports Today

How the American Soccer Fan is Unlike Any Other Sports Fans

0:00

Featured Today

Jan 3, 2022; Pittsburgh, Pennsylvania, USA; General view of the NFL shield logo signage before the Pittsburgh Steelers host the Cleveland Browns at Heinz Field.

Odds Stacked Against NFL in Multibillion-Dollar Sunday Ticket Trial

Why the class action trial does not look promising for the league.
Jan 7, 2024; San Francisco, California, USA; Toronto Raptors forward Jontay Porter (11) takes a three-point shot against the Golden State Warriors during the second half at Chase Center.
June 9, 2024

‘Bound to Happen’: The Age of the Sports Betting Scandal Has Arrived

A banishment, betting scheme, and guilty plea all in one scandal-filled span.
June 8, 2024

‘Experimental in Nature’: The Rapid, Confounding Rise of Streaming Bundles

Here’s why confusion continues to outweigh solutions in the streaming package boom.
June 2, 2024

The Nostalgia Market: Michael Jordan’s Memorabilia Remains Coveted, With Caveats

Due to scarcity, and sometimes, items’ undisclosed whereabouts, this world has limitations.

ESPN Bet’s Operator Is Reportedly Being Eyed in a Potential Takeover

Boyd Gaming has reportedly approached ESPN Bet partner Penn Entertainment about an acquisition.
Mar 11, 2024; Denver, Colorado, USA; Toronto Raptors center Jontay Porter (34) reacts after a play in the third quarter against the Denver Nuggets at Ball Arena.
June 5, 2024

Conspirator Arrested in Federal Complaint Tied to Jontay Porter Scheme

Authorities arrested Long Phi Pham at JFK airport Monday.
June 23, 2024

Sports Betting Money Won’t Bail Out Cash-Hungry College Athletic Departments

Schools are desperate for money, but they won’t be partnering with gambling operators.
Sponsored

How HOKA is Reimagining the NIL Relationship

HOKA, the renowned athletic footwear and apparel brand, is betting on a new reality with NIL.
Dec 14, 2023; Los Angeles, CA, USA; Ippei Mizuhara, the translator for Los Angeles Dodgers designated hitter Shohei Ohtani, during an introductory press conference at Dodger Stadium.
June 4, 2024

Shohei Ohtani’s Former Interpreter Pleads Guilty to Stealing $17 Million, Tax Fraud

Mizuhara faces up to 33 years in prison, with sentencing in October.
Tucupita Marcano
June 4, 2024

Lifetime Ban Is More Proof of Sports’ Complicated Betting Relationship

MLB suspends five players, including one permanently, for betting on big league games.
Jul 9, 2023; Phoenix, Arizona, USA; Pittsburgh Pirates Tucupita Marcano (30) fields a ground ball against the Arizona Diamondbacks at Chase Field.
June 4, 2024

MLB Bans Padres Infielder for Betting on Baseball, Suspends Four Others

On the Pirateslast season, Tucupita Marcano bet on Pittsburgh’s own games.
June 3, 2024

Padres Infielder Could Face Lifetime MLB Ban Over Gambling

As a Pirate last season, Tucupita Marcano allegedly bet on Pittsburgh games.