Marshawn Lynch is getting into the sports betting game.
The NFL veteran running back has a content partnership with free sports betting information website SportsBettingDime.com that runs through the 2020 NFL season. Lynch will use his “trademark humor and mischief” to promote the platform through his video production company Beastmode Productions’ first foray into the sports betting landscape.
His content will highlight SportsBettingDime’s betting tools, analysis and advice. According to the announcement, the site’s oddsmakers “specialize in setting lines and props for any set of circumstances,” so as part of the deal, Lynch will attempt some “unorthodox” challenges on the field.
“I’m hella excited to tap into the sports betting world with SportsBettingDime.com,” Lynch said in the announcement. “These cats got crazy knowledge and are a dope team that’s making major moves in sports betting. I’m appreciative that they’ve asked yo’ boy to help launch this new campaign.”
The campaign will appear across social media platforms.
“When Marshawn speaks, people definitely listen,” said Austin Nunn, director of marketing for SportsBettingDime.com. “Marshawn has his own way of capturing people’s attention, and we are beyond excited to partner with him and Beastmode to introduce sports fans to the unique betting tools and extensive content at SportsBettingDime.com.”
Lynch — a multi-time Pro Bowler who is currently a free agent — first retired from the NFL in 2015, then returned in 2017 to play two seasons with the Oakland Raiders, his hometown team.
During his career, he became famous for his love of Skittles and his community involvement. In recent years, Lynch has expanded his business footprint: he owns multiple businesses in his Oakland in addition to his production company, including Beastmode Apparel, Rob Ben’s restaurant, BPLK Real Estate and is a co-founder of Fam 1st Family Foundation.
The announcement calls him “a natural choice to introduce millions of sports fans to the excitement of legal online sports betting.” The industry has boomed amid the COVID-19 pandemic, as fans have looked for new ways to engage with teams without seeing them in-person.