2020 NFL Season Likely To See Significant Betting Demand Increase

More than 33 million Americans are planning on betting this NFL season, with sportsbooks reporting an expected increase in wagers. Saturday betting volume could be down up to 70% with a light college football load, but that could translate to bigger Sundays.

By /
What Each NFL Team is Planning for Fan Attendance at Games in 2020

Here’s a look at what every NFL team has planned for in regards to fan attendance at stadiums for the 2020 season.

By /
Nike Makes First Foray into Maternity Wear

Nike says it designed the new line by “combing through pregnancy data findings with analytics from more than 150,000 comparison scans of non-pregnant women against those of pregnant women,” and gathering feedback from around 30 female athletes who were pregnant or postpartum.

By /

Marshawn Lynch Gets Into Sports Betting Space with Content Partnership

    • The NFL veteran will bring his signature style to content for SportsBettingDime.com.
    • Historically, Olympic organizers have touted their ability to fit a games’ entire mission into one symbol.
Marshawn Lynch Inks Content Partnership with Sports Betting Site
Isaiah J. Downing-USA TODAY Sports

Daily Newsletter

Sign up and see why influential business executives call it a “morning must-read.”

Marshawn Lynch is getting into the sports betting game. 

The NFL veteran running back has a content partnership with free sports betting information website SportsBettingDime.com that runs through the 2020 NFL season. Lynch will use his “trademark humor and mischief” to promote the platform through his video production company Beastmode Productions’ first foray into the sports betting landscape. 

His content will highlight SportsBettingDime’s betting tools, analysis and advice. According to the announcement, the site’s oddsmakers “specialize in setting lines and props for any set of circumstances,” so as part of the deal, Lynch will attempt some “unorthodox” challenges on the field.

“I’m hella excited to tap into the sports betting world with SportsBettingDime.com,” Lynch said in the announcement. “These cats got crazy knowledge and are a dope team that’s making major moves in sports betting. I’m appreciative that they’ve asked yo’ boy to help launch this new campaign.”

The campaign will appear across social media platforms. 

“When Marshawn speaks, people definitely listen,” said Austin Nunn, director of marketing for SportsBettingDime.com. “Marshawn has his own way of capturing people’s attention, and we are beyond excited to partner with him and Beastmode to introduce sports fans to the unique betting tools and extensive content at SportsBettingDime.com.”

Lynch — a multi-time Pro Bowler who is currently a free agent — first retired from the NFL in 2015, then returned in 2017 to play two seasons with the Oakland Raiders, his hometown team. 

During his career, he became famous for his love of Skittles and his community involvement. In recent years, Lynch has expanded his business footprint: he owns multiple businesses in his Oakland in addition to his production company, including Beastmode Apparel, Rob Ben’s restaurant, BPLK Real Estate and is a co-founder of Fam 1st Family Foundation.

The announcement calls him “a natural choice to introduce millions of sports fans to the excitement of legal online sports betting.” The industry has boomed amid the COVID-19 pandemic, as fans have looked for new ways to engage with teams without seeing them in-person. 

Related
DeAndre Hopkins Joins Therabody as Investor and Ambassador

Therabody’s other athlete ambassadors span a range of sports, from Maria Sharapova to Paul George.

By /
More Than A Vote Teams with Live Nation to Convert Venues for Voting

The LeBron James-founded group already secured over 20 sports facilities for polling sites and believes concert venues will allow for social distancing.

By /
Women Athletes Are Taking Sports Media By Storm

Female professional athletes are using their growing platforms to develop careers in the media world, where many are further enhancing women’s sports coverage.

By /
Djokovic-Led Tennis Players’ Association Meets Mixed Reviews

Players unions in other professional sports, like the MLB, NFL and NBA, bargain on behalf of players collectively — but in tennis, players are independent contractors.

By /