It’s no secret that the Miami Marlins have been maligned for the way they have handled the offseason, but as the organization heads into the new season they want fans to offer up constructive feedback through their new listening campaign, Dímelo.
The campaign will allow fans to have their voices heard and to provide their feedback, in English or Spanish, on a myriad of topics, ranging from food and the in-game experience to the team’s branding.
“We made a promise back on day one that we would listen to our fans, and this is part of our commitment to that promise,” said Marlins CEO Derek Jeter. “This new campaign will allow fans to have their voices heard throughout the year as we continue to build this organization and re-engage with our fans and partners.”
The Marlins will leverage two booths at Marlins Park as well as a booth that will travel offsite. If fans can’t find a way to get to the booths, the organization has set up Marlins.com/Dimelo, where fans will have the ability to provide feedback online.
The team also plans to utilize social media and the #DímeloMiami to give fans the opportunity to answer one a weekly Dímelo question.
Beyond having a role in helping shape some aspects of the franchise, participants in the Dímelo booths and the web-based survey will be entered into monthly prize drawings beginning in April and running through September. Prizes range from exclusive experiences and signed memorabilia to premium ticket packages.
As fans become more invested in teams, this initiative helps elucidate an investment in the fans and their feelings towards the organization.