Friday, September 4, 2026
The FOS App is Live Download It Now

Why Mark Cuban Sold the Dallas Mavericks When He Did

  • Cuban said he still owns 27.7% of the team.
  • The real estate and casino conversations around sports teams encouraged him to sell.
May 24, 2024; Minneapolis, Minnesota, USA; Dallas Mavericks owner Mark Cuban celebrates after defeating the Minnesota Timberwolves in game two of the western conference finals for the 2024 NBA playoffs at Target Center.
Brad Rempel-Imagn Images

This fall will be Mark Cuban’s first full season this century in which he’s not the majority owner of the Dallas Mavericks. 

Billionaire Cuban sold 72.3% of the team to the Adelson family for $3.5 billion in December 2023; the new majority owner was rewarded with the franchise’s first trip to the NBA Finals since 2011, when the team won its only NBA title. 

Since the Adelsons took over the franchise, the family has lobbied for sports gambling to be legalized in Texas, which could pave the way for a casino to be built near the team’s arena, similar to what Steve Cohen is trying to do with the Mets and Citi Field’s surrounding area. (The Mavs owners include billionaire Miriam Adelson, majority owner of Las Vegas Sands, and Sivan and Patrick Dumont, Adelson’s daughter and son-in-law.)

It’s that line of thinking that propelled Cuban, who still owns 27.7% of the franchise, to sell his majority stake in the team when he did. 

“When I first bought it in 2000 I was the tech guy in the NBA,” Cuban told the All-In podcast. “I was the media guy. I had every edge and every angle. Now fast-forward 24 years later, in order to sustain growth to be able to compete with the new collective bargaining agreement, you have to have other sources of revenue. 

“And so you see other teams in all sports for that matter talking about casinos, talking about doing real estate development. That’s just not me,” the former Shark Tank star said. “I wasn’t going to put up $2 billion to get an education on building. If we’re able to build a Venetian-type casino in Dallas with an American Airlines Center in the middle of it, the valuation is $20 billion. But I own 27% of that.”

Cuban also considered estate planning in his reason behind selling the team. His three children are now 15, 18, and 21; by selling the team he “took all the pressure off of them” to make ownership a family business. 

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Clippers Sanctions Pair With Already Bleak Media Outlook

The team will likely be much harder to watch this season.
Opinion

Winners and Losers of NBA’s Stiff Clippers Ruling

The punishments have sent shock waves around sports media.
Feb 5, 2026; Dallas, Texas, USA; A view a Wilson NBA basketball and logo during the game between the Mavericks and the Spurs at the American Airlines Center. Mandatory Credit: Jerome Miron-Imagn Images
Exclusive

‘Deal Terms on the Table’: Inside the NBA’s Prediction-Market Talks

Multiple prediction-market partners are expected in time for this season.
Sep 30, 2024; Inglewood, CA, USA; Los Angeles Clippers forward Kawhi Leonard (2) talks with team owner Steve Ballmer during media day at Intuit Dome. Mandatory Credit: Jayne Kamin-Oncea-Imagn Images

Clippers Punishment Puts Disputed ESPN Report Under Spotlight

An NBA spokesperson previously called the ESPN report inaccurate.
podcast thumbnail mobile
Front Office Sports Today

9/3/26 – Clippers-Kawhi Penalized, Tiger’s DUI Plea, Schrager’s ESPN Show

0:00

Featured Today

Teams Are Spending Millions to Build Luxury Locker Rooms

It’s a recruiting pitch, a retention tool, and a seven-figure line item.
September 1, 2026

High School Football Sidelines Are Clogged With Content Creators

Administrators call these amateur newcomers the “pajama paparazzi.”
Aug 3, 2026; Washington, D.C., USA; Alexandra Eala (PHI) kisses the championship trophy during the trophy ceremony after her match against Jessica Pegula (USA) (not pictured) in the women's singles final of the 2026 Mubadala DC Open at Rock Creek Park Tennis Center. Mandatory Credit: Geoff Burke-Imagn Images
August 30, 2026

How Alex Eala Turned the Philippines Into a Tennis Nation

A December homecoming match could break tennis’s attendance record.
August 26, 2026

Deshaun Watson Has Done the Impossible: Unite Browns Fans

Watson was named the starter after complaining boos were “personal.”
August 23, 2026

Dan Snyder ‘Invisible’ in NFL Three Years After Commanders Sale

Snyder has had little to no contact with former NFL associates.

Meet the Seahawks’ New Minority Owners

There are multiple PE, VC, and AI investors.
Varsity Brands
August 13, 2026

Varsity Brands CEO on PE Ownership and the Business of Cheer

Varsity includes a cheerleading business and an athletic apparel division.
Exclusive
August 30, 2026

US Open Signs Exclusive Deal With Kalshi

The surprise deal was reached just ahead of this year’s main draw.
Sponsored

Kerri Walsh Jennings’s Playbook for the Future of Volleyball

The former gold medalist talks NCAA, the Olympics, & investing in volleyball.
Huddle in the Hamptons
August 4, 2026

Why Investors Want to Bring Athletes Into Ownership Groups

LeBron James and Tom Brady have ownership stakes in multiple sports teams.
Jan 8, 2024; Houston, TX, USA; Adam Schefter talks on a set before the 2024 College Football Playoff national championship game between the Michigan Wolverines and the Washington Huskies at NRG Stadium. Mandatory Credit: Kirby Lee-USA TODAY Sports
July 31, 2026

Schefter Among Early Investors to Cash In on Underdog Sale

Schefter first invested in Underdog in 2021.
At Five Points Sports Bar, in Levittown, Philadelphia Eagles fans watch first quarter action, in Super Bowl LVII, in Arizona, on Sunday, Feb. 12, 2023.
July 31, 2026

NFL Sunday Ticket Will Still Be Available by Satellite at Sports Bars

DirecTV’s previous deal expired after the 2025 NFL season.
Underdog Fantasy
July 30, 2026

Underdog Sold to U.K.’s IG Group in Potential $2.15B Deal

IG Group is making a big bet on Underdog’s prediction-market business.